ISPO Academy Munich 2015 - International E-Commerce Strategies for Brands
Lidl
1.
2. RETAIL
• Retail is the sale of goods and services from individuals or
businesses to the end-user
3. • Lidl Stiftung & Co. KG formally Schwarz Unternehmens Treuhand
KG is a German global discount supermarket chain
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That operates over 10,000 stores across Europe. It belongs to
the holding company Schwarz Gruppe, which also owns the store
chains Handelshof and hypermarket Kaufland.
4. •
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Trading name:
Lidl
Type:
Privately held company
Industry
: Retailing
Founded
: 1930
Founder(s)
:Dieter Schwarz
Headquarters:
Neckarsulm, Baden-Württemberg, Germany
Number of locations: 9800 stores in 28 countries in Europe,
in the USA by 2015
expected to open stores
• Area served: global
• Key people: Klaus Gehrig, Chairman
• Products:
Discount store, hypermarket/supercenter/superstore
8. PLANNED COUNTRIES
Country
Opening
Notes
2014–2015
The first store in Lithuania is expected to
open in 2014 in Vilnius. Stores in other
major cities of Lithuania are said to
follow.
Serbia
2013–2015
The first store will open in Zrenjanin, and
the second in Subotica ;another will open
in Novi Sad in 2013–2014
Australia
2014
First store outside Europe planned for
Melbourne, currently sourcing sites
Morocco
2016
Planned new supermarket in
Casablanca.
United States
At end of 2014 Or early 2015
Planned 100 new supermarket in United
States.
Lithuania
11. CORPORATE
RESPONSIBILITY
Our commitment to our core principles of simplicity and
customer focus together with responsible use of natural
resources and respectful relations with our customers
It is our goal to ensure that you continue to place your
trust in us.
Editor's Notes
As a retailer we value the continued trust placed in our company and our products.Our commitment to our core principles of simplicity and customer focus together with responsible use of natural resources and respectful relations with our customers, employees and business partners is key to our success as a business. To ensure this continuous commitment in all areas of our business, we have determined a code of conduct as well as corporate and management policies.We are conscious of our responsibilities to society and the environment and continually apply ourselves to improving in all areas of our business: environment, climate protection, employment, community action and our product range. As part of Lidl’s motto “On the Way to a Better Tomorrow” we ensure customers and interested parties are always fully informed of our responsibilities in all we do.We are aware that we can only fulfil our responsibilities with the help of our motivated and committed employees. One of our primary concerns is, therefore, to remain a responsible and appealing employer.It is our goal to ensure that you continue to place your trust in us.
