This document discusses the digital marketing strategy of OJSS Website Company based in Punjab, India. It outlines their vision to offer reliable and innovative website development solutions. It describes their focus on client satisfaction, creativity, and prompt services. It also discusses various marketing tactics like social media, mobile, email, and offline advertising to target, acquire, onboard, serve, and retain customers.

1. Digital Marketing Strategy
OJSS Website Company
PUNJAB-INDIA
onlinejalandhar@gmail.com

2. Del.icio.us tagcloud
Website Company OJSS InnovationWebsite Company OJSS Innovation
AJAY DUTTAAJAY DUTTA

3. The Three Rules of Marketing
armadadigital
1. Viral by Nature
• Any tactic should be inherently viral, and
have a shelf life beyond it’s intended
recipient.
1. Visionary
• Any tactic will be executed using best-in-
class technology & strategic thought.
1. Measurable
• Every tactic will have specific
measurable results to show success.
OJSS Website Development

4. The Vision
• To offer reliable, high quality, innovative
solutions and cost-effective alternative to
inhouse resources for strategic and tactical
business processes through developing
websites and web solutions. Our ability to
deliver quality services is our benchmark
for measuring customer success. Our
quality work and timely services set us
apart from other web site design and
development companies all over the world.
It also imparts a great success to our
customers which bring us continuous
success.
OJSS Website Development Company-Punjab-INDIA

5. Viewerscape
Our prime objectives are 'satisfaction of our
clients' and 'excellent and prompt services'
which is not only given in words but our
deeds prove it. The motto of our company
is 'Creativity Defines Success'. It enhances
our experience in all fields and sphere of
work. We have provided services to all
kinds of professional, educational,
technical, and industrial organizations in
the short span since we started our
company. Our website and portfolio can
give you a better insight of it.
OJSS Website Development

6. “I download TV shows” “Reality TV is my dirty
secret”
“I relate to this brand”
“I watch TV on my iPhone”
“don’t sell me,
engage me”
“Real content
matters”
“don’t tie me to my
TV”
“I Tivoded it”
OJSS Website Development

7. Cable
DVR
Video
Podcast
AppleTV Tivo
Direct
Download
Mobile
phonesIPTV
OJSS Website Development

8. Target
Acquire
Onboard
Serve
Grow
Retain
Customer
Engagement
Customer Lifecycle
The Viewer Engagement Lifecycle
OJSS Website Development

9. THE SPHERE OF INFLUENCE
Creating relationships with the relevant targeting
OJSS Website Development

10. OJSS
We have dedicated team which provide 24/7
support to our clients. We are providing
excellent services world wide. With our work,
commitment and dedication we have build
sound relations with our overseas clients. If you
have a business and want to have internet
presence for your business, then you are at
right place. We develop attractive website at
affordable price. Cheap web plan Web
Developer develops smart and appealing
website design which attracts viewers and
effectively conveys your message so that you get
results. We focus on making website design that
is easy to navigate, and simple but attractive
without compromising aesthetic quality.
OJSS Website Development

11. Relating Spheres
OJSS Website Development

12. Sphere Activation
OJSS Website Development
Sphere of
Influence
PR Campaign
Email Touchpoint
Personalized Communication
Website Messaging
Personalized Promotion
Blog Seeding
Facebook Messaging
Myspace Messaging
Demographic Marketing
Ethnographic Marketing
Psycographic Marketing

13. Business opportunities
with us
With our established expertise as one of
the leading web design and
development company, we implement a
successful business solution to enhance
your business model. Owning your own
business guarantees you the freedom to
work on your own terms and the
opportunity to set your own goals. We
offer many such advantages that you
simply won't find in other business
opportunities.
OJSS Website Development

14. Why Choose Us
• As OJSS Developer:- We specialize in creating
affordable, professional web designs that will
promote your small business, Which is ensured
by complete a project by focusing on following
points .
• Work with you on a website design that matches
your business image to enhance your
company's visibility on the web.
• Create a unique and creative website design,
No templates
• Ensure fast download time because visitor will
not stick around to view a website that takes too
long to load.
OJSS Website Development

15. Why Choose Us
• A design that is attractive and easy to navigate,
simple but attractive.
Easy navigation is required quality because
user leaves a web site and never revisit again,
when they think it is difficult to find (what they
find) required information
• Strike a balance between good-quality images
and simple design which does not look cluttered
and confusing.
• Check and ensure that site can be viewed in
popular web browser and monitor size.
• Maximum use of css , which ensure easy future
change in website and increase design quality

16. Archetypes
• The archetype is critical since is sets the
tone and manner for the brand position.
OJSS Website Development

17. Archetype Determination
OJSS Website Development

18. Order System
• # India Office :
• www.onlinejalandhar.com
JALANDHAR,
PUNJAB-144001,
PUNJAB,
INDIA.+91-85280-94090
• Email :onlinejalandhar@gmail.com
OJSS Website Development

19. Social Segmentation
OJSS Website Development

20. Targeting
• Targeting via a attitudinal and
behavioral dimensions will yield the
best results for increasing lift,
engagement and stickiness of the
website.
OJSS Website Development

21. Targeting Sphere of
Influence
OJSS Website Development
Multilevel ActivationNetwork Participation
Mutual Connections
Leverage SpheresRelationship Activation
Mine SpheresInterconnecting Spheres
High Conectivity
Values Relationships Sphere Construction
Sphere Activation
Sphere Seeding
Casual Observer
Visitor
Active Member
Community Member
Community Advocate

22. MARKETING TACTICS
Tactical Marketing Opportunities
OJSS Website Development

23. OJSS Website Development

24. Design Master
OJSS Website Development

25. Social Media
• The Blogosphere
• Leverage Technorati to seed blogs and
create awareness while driving traffic.
• Use link exchanges with reputable traffic
sources with a similar audience
• Facebook
• Leverage the existing Facebook community
page to announce the Soft Launch and
continue to drive buzz around the shows.
• Build the Facebook Fan base for all shows.
Confidential & Proprietary

26. Mobile
• Alerts
• Use SMS to keep the audience abreast of
new episodes.
• Viewing
• Create mobile-compatible content to allow
ad hoc sharing via web-enabled
smartphones
Confidential & Proprietary

27. Offline Marketing
• What are they reading?
• Carefully selected advertisements placed in
the right media, such as InStyle, WWD, etc.
• Highlight a specific show in a given
publication
Confidential & Proprietary

28. OJSS CRM CUSTOMER
RELATIONSHIP MARKETING
Creating value based community relationships
OJSS Website Development

29. Email Marketing
• Acquisition
• OJSS existing third party opt-in lists for
launch announcement
• Retention
• Continue the communications after an
audience member is registered online to
announce new episodes, shows, events, etc.
Confidential & Proprietary

30. Across the Marketing Continuum
Confidential & Proprietary
PR 2.0
Search
Social Media
Experiential Marketing
Mobile
Email Marketing
Cohort Marketing
Syndication
Offline Advertising
Target
Acquire
Onboard
Serve
Grow
Retain

31. OJSS Website Development
Total Marketing Budget = 100%Total Marketing Budget = 100%

32. APPENDIX
Further Information
OJSS Website Development

33. Interconnected Spheres
Confidential & Proprietary

34. Relationships
• Evidence-based medicine wordtree via
IBM’s ManyEyes
OJSS Website Development