SlideShare une entreprise Scribd logo
1  sur  12
E-Choupal – An Indian
    Success Story




       e-Choupal : Group 8 B
Agenda
•   Introduction
•   What before e-Choupal?
•   What is e-Choupal?
•   Critical Success Factors
•   Strategy for Future




                 e-Choupal : Group 8 B
Introduction




  e-Choupal : Group 8 B
Mandi Distribution System
Village Trader             Farmer                 Ghani




  Wholesaler         Regulated Markets       Producer Co-ops




 Commission
   Agent
                               Trader


Private oil Miller                           Cooperative Mill



                     e-Choupal : Group 8 B
Mandi Operation Process




        e-Choupal : Group 8 B
Disadvantages – Mandi system




          e-Choupal : Group 8 B
What is e-Choupal?




      e-Choupal : Group 8 B
E-Choupal Business model




         e-Choupal : Group 8 B
E-Choupal - Advantages




        e-Choupal : Group 6 B
Critical Success Factors




        e-Choupal : Group 8 B
Strategy for the Future




        e-Choupal : Group 8 B
e-Choupal : Group 8 B

Contenu connexe

Tendances

Flipkart Wired Case Competition 2018
Flipkart Wired Case Competition 2018Flipkart Wired Case Competition 2018
Flipkart Wired Case Competition 2018Bhargava Ram
 
havells turnaround
havells turnaroundhavells turnaround
havells turnaroundmdindia786
 
Marketing Strategies of HUL
Marketing Strategies of HULMarketing Strategies of HUL
Marketing Strategies of HULPiyush Gupta
 
Promotional strategy of fmcg company in rural market
Promotional strategy of fmcg company in rural marketPromotional strategy of fmcg company in rural market
Promotional strategy of fmcg company in rural marketPreetam Kumar
 
I.T.C Ltd
I.T.C    LtdI.T.C    Ltd
I.T.C Ltdhome
 
Hul success in rural market
Hul success in rural marketHul success in rural market
Hul success in rural marketMj Payal
 
ITC e-choupal final ( CSR )
ITC e-choupal final ( CSR )ITC e-choupal final ( CSR )
ITC e-choupal final ( CSR )NMIMS
 
strategic analysis of ITC
strategic analysis of ITCstrategic analysis of ITC
strategic analysis of ITCVinni Kaur
 
ITC Rural Marketing
ITC Rural MarketingITC Rural Marketing
ITC Rural MarketingSumati Joshi
 
BCG Matrix for ITC Ltd
BCG Matrix for ITC LtdBCG Matrix for ITC Ltd
BCG Matrix for ITC LtdRanjan Varma
 
Marketing Strategies of Airtel - Project Report
Marketing Strategies of Airtel - Project ReportMarketing Strategies of Airtel - Project Report
Marketing Strategies of Airtel - Project ReportSumit Goyal
 
Patanjali's marketing strategy
Patanjali's marketing strategyPatanjali's marketing strategy
Patanjali's marketing strategyRUPESH SINGH
 
Marico: Supply Chain Management
Marico: Supply Chain ManagementMarico: Supply Chain Management
Marico: Supply Chain ManagementShivesh Ranjan
 

Tendances (20)

ITC
ITCITC
ITC
 
CSR Initiaves at ITC
CSR Initiaves at ITCCSR Initiaves at ITC
CSR Initiaves at ITC
 
Flipkart Wired Case Competition 2018
Flipkart Wired Case Competition 2018Flipkart Wired Case Competition 2018
Flipkart Wired Case Competition 2018
 
havells turnaround
havells turnaroundhavells turnaround
havells turnaround
 
ITC Limited
ITC LimitedITC Limited
ITC Limited
 
Marketing Strategies of HUL
Marketing Strategies of HULMarketing Strategies of HUL
Marketing Strategies of HUL
 
Promotional strategy of fmcg company in rural market
Promotional strategy of fmcg company in rural marketPromotional strategy of fmcg company in rural market
Promotional strategy of fmcg company in rural market
 
I.T.C Ltd
I.T.C    LtdI.T.C    Ltd
I.T.C Ltd
 
Hul success in rural market
Hul success in rural marketHul success in rural market
Hul success in rural market
 
ITC e-choupal final ( CSR )
ITC e-choupal final ( CSR )ITC e-choupal final ( CSR )
ITC e-choupal final ( CSR )
 
strategic analysis of ITC
strategic analysis of ITCstrategic analysis of ITC
strategic analysis of ITC
 
ITC Rural Marketing
ITC Rural MarketingITC Rural Marketing
ITC Rural Marketing
 
Itc
ItcItc
Itc
 
BCG Matrix for ITC Ltd
BCG Matrix for ITC LtdBCG Matrix for ITC Ltd
BCG Matrix for ITC Ltd
 
Marketing Strategies of Airtel - Project Report
Marketing Strategies of Airtel - Project ReportMarketing Strategies of Airtel - Project Report
Marketing Strategies of Airtel - Project Report
 
Patanjali's marketing strategy
Patanjali's marketing strategyPatanjali's marketing strategy
Patanjali's marketing strategy
 
ITC Echoupal HBR case
ITC Echoupal HBR caseITC Echoupal HBR case
ITC Echoupal HBR case
 
Marico: Supply Chain Management
Marico: Supply Chain ManagementMarico: Supply Chain Management
Marico: Supply Chain Management
 
Flipkart Case study
Flipkart Case studyFlipkart Case study
Flipkart Case study
 
Itc e chaupal
Itc e chaupalItc e chaupal
Itc e chaupal
 

Similaire à E Chaupal Case Study

OBI Analytics in IBM
OBI Analytics in IBMOBI Analytics in IBM
OBI Analytics in IBMpoore120
 
Share & Care August 2013
Share & Care August 2013Share & Care August 2013
Share & Care August 2013A V MANIVANNAN
 
Boston User Group IBM OS Mar 18 - Final Deck
Boston User Group IBM OS Mar 18 - Final DeckBoston User Group IBM OS Mar 18 - Final Deck
Boston User Group IBM OS Mar 18 - Final DeckLaura Roach
 
Dog food manufacturing plant
Dog food manufacturing plant  Dog food manufacturing plant
Dog food manufacturing plant mustafa hussain
 
Lean Analytics - Bringing Back the Book Report
Lean Analytics - Bringing Back the Book ReportLean Analytics - Bringing Back the Book Report
Lean Analytics - Bringing Back the Book ReportIsaac Souweine
 
Lean Startup + Story Mapping = Awesome Products Faster
Lean Startup + Story Mapping = Awesome Products FasterLean Startup + Story Mapping = Awesome Products Faster
Lean Startup + Story Mapping = Awesome Products FasterBrad Swanson
 
AppSphere 15 - APM Adoption within an Energy Supply & Trading Organisation
AppSphere 15 - APM Adoption within an Energy Supply & Trading OrganisationAppSphere 15 - APM Adoption within an Energy Supply & Trading Organisation
AppSphere 15 - APM Adoption within an Energy Supply & Trading OrganisationAppDynamics
 
How Information System Impact Business And How It Can Win...
How Information System Impact Business And How It Can Win...How Information System Impact Business And How It Can Win...
How Information System Impact Business And How It Can Win...Lucy Nader
 
CII Whitepaper on Indian Start-ups
CII Whitepaper on Indian Start-upsCII Whitepaper on Indian Start-ups
CII Whitepaper on Indian Start-upsVenkateshSeshadri5
 
Brief introduction to 'Toyota Way' (Zeeshan Syed)
Brief introduction to 'Toyota Way' (Zeeshan Syed)Brief introduction to 'Toyota Way' (Zeeshan Syed)
Brief introduction to 'Toyota Way' (Zeeshan Syed)Zeeshan Syed
 
Session 3 fall 2014
Session 3 fall 2014Session 3 fall 2014
Session 3 fall 2014sahlinas
 

Similaire à E Chaupal Case Study (20)

In 6 e-Choupal Case Study
In 6 e-Choupal Case StudyIn 6 e-Choupal Case Study
In 6 e-Choupal Case Study
 
OBI Analytics in IBM
OBI Analytics in IBMOBI Analytics in IBM
OBI Analytics in IBM
 
CIMA -E3 Most widely used frameworks
CIMA -E3   Most widely used frameworksCIMA -E3   Most widely used frameworks
CIMA -E3 Most widely used frameworks
 
Share & Care August 2013
Share & Care August 2013Share & Care August 2013
Share & Care August 2013
 
Boston User Group IBM OS Mar 18 - Final Deck
Boston User Group IBM OS Mar 18 - Final DeckBoston User Group IBM OS Mar 18 - Final Deck
Boston User Group IBM OS Mar 18 - Final Deck
 
Dog food manufacturing plant
Dog food manufacturing plant  Dog food manufacturing plant
Dog food manufacturing plant
 
E-SCM at Amul
E-SCM at AmulE-SCM at Amul
E-SCM at Amul
 
Lean Analytics - Bringing Back the Book Report
Lean Analytics - Bringing Back the Book ReportLean Analytics - Bringing Back the Book Report
Lean Analytics - Bringing Back the Book Report
 
Lean Startup + Story Mapping = Awesome Products Faster
Lean Startup + Story Mapping = Awesome Products FasterLean Startup + Story Mapping = Awesome Products Faster
Lean Startup + Story Mapping = Awesome Products Faster
 
ITC e-choupal
ITC e-choupalITC e-choupal
ITC e-choupal
 
Itc
ItcItc
Itc
 
Alibaba presentation
Alibaba presentationAlibaba presentation
Alibaba presentation
 
AppSphere 15 - APM Adoption within an Energy Supply & Trading Organisation
AppSphere 15 - APM Adoption within an Energy Supply & Trading OrganisationAppSphere 15 - APM Adoption within an Energy Supply & Trading Organisation
AppSphere 15 - APM Adoption within an Energy Supply & Trading Organisation
 
Lean management ppt
Lean management pptLean management ppt
Lean management ppt
 
How Information System Impact Business And How It Can Win...
How Information System Impact Business And How It Can Win...How Information System Impact Business And How It Can Win...
How Information System Impact Business And How It Can Win...
 
CII Whitepaper on Indian Start-ups
CII Whitepaper on Indian Start-upsCII Whitepaper on Indian Start-ups
CII Whitepaper on Indian Start-ups
 
Brief introduction to 'Toyota Way' (Zeeshan Syed)
Brief introduction to 'Toyota Way' (Zeeshan Syed)Brief introduction to 'Toyota Way' (Zeeshan Syed)
Brief introduction to 'Toyota Way' (Zeeshan Syed)
 
PRODUCT DEVELOPMENT PLAN FOR VELO MOTORS
PRODUCT DEVELOPMENT PLAN FOR VELO MOTORSPRODUCT DEVELOPMENT PLAN FOR VELO MOTORS
PRODUCT DEVELOPMENT PLAN FOR VELO MOTORS
 
PRODUCT DEVELOPMENT PLAN FOR VELO MOTORS
PRODUCT DEVELOPMENT PLAN FOR VELO MOTORSPRODUCT DEVELOPMENT PLAN FOR VELO MOTORS
PRODUCT DEVELOPMENT PLAN FOR VELO MOTORS
 
Session 3 fall 2014
Session 3 fall 2014Session 3 fall 2014
Session 3 fall 2014
 

E Chaupal Case Study