This document discusses how audience engagement and expectations are changing for arts institutions. It notes that success for online platforms is now defined by engagement rather than just visitors or clicks. Arts institutions need to give up some control and influence audiences through user-generated content and sharing experiences in order to stay relevant in this new environment. The relationship between artists, institutions, and communities is also mutating as expectations change.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Oregon Arts Commission summit: McLennan
1. Community, Audience & Engagement:
It’s about Liquids & Solids
and Mutation of Expectations
Douglas McLennan
Editor, ArtsJournal.com
Director, Center for Arts, Media & Audience
University of Southern California
✉ mclennan@artsjournal.com
T @AJDoug
✎ www.artsjournal.com/diacritical
Thursday, October 20, 11
65. Community, Audience & Engagement:
It’s about Liquids & Solids
and Mutation of Expectations
Douglas McLennan
Editor, ArtsJournal.com
Director, Center for Arts, Media & Audience
University of Southern California
✉ mclennan@artsjournal.com
T @AJDoug
✎ www.artsjournal.com/diacritical
Thursday, October 20, 11