More 'trend tool' than a report!

1. TREND RESEARCH 07
PAGE 1
title
EUROPEAN TREND REPORT 2009
BY A. GROEN

2. TREND RESEARCH 07
ISPO Summer 07 PAGE 2
contents
CONTENTS
WHAT is the Trend Report?
How is it USED?
How to LOOK at the Panels?
SOURCES
SOCIAL TRENDS Trend 1 - 5 Directions
Trend 2 - 8 Direction
Trend 3 - 7 Directions
OVERVIEW Chart

3. TREND RESEARCH 07
GKEU Trend Report 06/07 PAGE 3
What is it?
What is the Trend Report?
Trend research is a trend guide to the future for:
DESIGNERS
PRODUCT PLANNERS
MARKETING MANAGERS
RESEARCHER
Stay UP-TO-DATE on design and color trends in different
areas of design that will INFLUENCE consumers desire.

4. TREND RESEARCH 07
Advanced Image Sketch 07 PAGE 4
USE?
How is it Used?
The trend report can be used for:
Design and Concept Making
Marketing Research
Inspiration and Justification
General Information

5. TREND RESEARCH 07
GKEU TR 09 PAGE 5
LOOK
INTRO SLIDE
> Key Image
> Color Swatch
> Explanation
> Link
UPDATE
How to look at a Trend Panel
Due to advanced techniques in product design, products are no
longer just a color or a shape. The trends panels have become
multi-functional. For each trend direction there is an:
INTRO SLIDE: Key image, explanation and color swatch
MAIN PANEL: Encompasses the trend in collage form
various design aspects:
> Fashion
> Gadget
> Keywords
> Graphic
> Color / color combo
> Background
> Other

6. TREND RESEARCH 07
SOURCES 09 Tradeshow & Lectures PAGE 6
SOURCE
TREND SOURCE
Visiting and documenting trade shows is the key source
for trend data as well as trend lectures and seminars.
SHOWS/LECTURES / SEMINAR:
ISPO Winter/Summer Munich
Sports equipment & fashion shows
IFMA Bicycle Show, Köln
Köln / MILAN Furniture Shows
Paris / Frankfurt - Car Shows
Trend Union / Promostyl - Trend Lectures
CMG - Color Seminar

7. TREND RESEARCH 07
TRENDS 09 Atari Space Invader 7
PAGE
Social trends
SOCIAL TRENDS 09
Neo-nostalgic 80s cultural revival, The 80s dream of BACK TO THE FUTURE
the future is the Design inspiration of 2009. 80’s Revival
The eco trends continues. ETHICAL
Green products can be beautiful! Eco- chic
Back to basics, classic sports combinations,
“Naked Design” MECHANICAL
Return of the classic

8. TREND RESEARCH 07
TREND 09 Alien Resurrection8
PAGE
BACK 1
BACK TO THE FUTURE
The 80s dream of the future is the Design inspiration of
2009.
This revival trend is based on movies such as Alien and
Blade Runner and Mad Max.
Brands re-introduce classic remakes (I.e. Nike Air,
Reebok Alien Stompers). Super Hero inspirations for the
neo-nostalgic 30 something’s.
Heavy Metal graphics and Goth darks, Duran Duran
brights dominate this C&G pallet.

9. TREND RESEARCH 07
COLOR 09 Photo/Art; Cassidy Curtis 9
PAGE
Alien 1
ALIEN BLACK
An Organic emotional dark gray/black with a slick, slimy
finish.
Usage: Solid or Base color, mix with silver or browns
Keywords:
Slippery Slime, Silver Shadow, Black Odyssey
LINK: NEW

10. TREND RESEARCH 07
COLOR 09 ALIEN BLACK10
PAGE
Alien2

11. TREND RESEARCH 07
GRAPHIC 09 Capcom Production Studio 11
PAGE
Dragon 1
DRAGON’S BREATH
Goth graphics, 80s heavy metal, burnt orange
backgrounds with swirling vines and dragon flames.
Usage: Logo or all-over striping
Keywords:
Singed signs, Gothic Games, Amber ashes
LINK: UPDATED: FINE VINE 07

12. TREND RESEARCH 07
GRAPHIC 09 DRAGON’S BREATH 12
PAGE
Dragon 2
text

13. TREND RESEARCH 07
C&G 09 VorteXX Chandelier 13
PAGE
Purple 1
Purple Zebra
Bright bold purple with a tangy metallic finish.
80’s colored tiger stripes (Duran Duran style)
Usage: As a Color or Striping,
combined with black or white
Keywords:
Purple Zest, Tiger stripes, Luminous Lacquer
LINK: NEW

14. TREND RESEARCH 07
GKEU NVTR09 PURPLE ZEBRA 14
PAGE
Purple 2

15. TREND RESEARCH 07
C&G 09 HALF-LIFE GAME 15
PAGE
Gold 1
EMBLEM GOLD
Royal pure yellow gold, with a bronzy flip.
Golden crest and classical graphic, with overlays of
decorative gold leaf details.
Usage: On Parts or Graphic with black
Keywords
: Royal Leaf, Black Gold, Coat of Arms
LINK: UPDATED: Sexy Gold 07

16. TREND RESEARCH 07
C&G 09 EMBLEM GOLD
PAGE 16
Gold 2

17. TREND RESEARCH 07
COLOR 09 IRON MAN 17
PAGE
Maroon 1
Maroon 5
Deep Purplish Plumb Red with a satin finish.
As an aromatic leather or sophisticated smooth metal
surface.
Usage: Solid, on soft or hard material
Keywords:
Space Odyssey, Supreme Sport, Red Depth
LINK: UPDATED: RED EARTH 07

18. TREND RESEARCH 07
COLOR 09 MAROONPAGE 18
5
Maroon 2

19. TREND RESEARCH 07
TREND 09 Fisker Automotive 19
PAGE
ETHICAL 2
Eco-Chic
Hybrid, Ethical, Limited edition, Biofuel, eco-conscious,
inspired by nature.
Eco Design doesn’t have to be ugly anymore.The eco
trend continues to transform product innovation from
automotive hybrids to airlines running on biofuel (Virgin).
Products are no longer just green but need to be well
designed. Eco integration is essential.

20. TREND RESEARCH 07
C&G 09 Reebok Timetanium Ventilator
PAGE 20
Tree 1
TREE TIMES
A limited-edition Lime Green, leafy organic green shades
mixed with botanic insect graphics.
Usage: On parts as a 2 tone or graphic
Keywords:
Lime Layers, Bio-botanic, Grassy graphic
LINK: UPDATED: MACROBIOTIC 06/07

21. TREND RESEARCH 07
C&G 09 TREE TIMES21
PAGE
Tree 2

22. TREND RESEARCH 07
C&G 09 NIXON Watch 22
PAGE
BRANCH 1
Bent Branch
Warm Earthy Brown/beige mix with tree branch,
dried leaf graphics.
Usage: As a color or graphic
Keywords:
Urban undergrowth, Coco cream, Dried leaves
LINK: NEW

23. TREND RESEARCH 07
C&G 09 BENT BRANCH
PAGE 23
Branch 2

24. TREND RESEARCH 07
COLOR 09 HGAP Helmet 24
PAGE
CLOUD 1
CLOUD WHITE
Pure white with light cool gray smudges or flip effects,
Soft subtle all-over pattern.
Usage: All over pattern or tonal grey pearl flip
Keywords: Shaded White, Smokey Snow, Cloudy Flip
LINK: UPDATED: Satin White 06/07

25. TREND RESEARCH 07
Color 09 CLOUD WHITE 25
PAGE
CLOUD 2

26. TREND RESEARCH 07
Color 09 shiftedreality.com 26
PAGE
Cosmic 1
Cosmic Blue
Deep Classic Night Sky Blue with a tint of sunset purple,
metallic finishes and starry highlights.
Usage: Solid or on parts
Keywords: Razor Blue, Starry night, Dark Crystal
LINK: UPDATED: Solar Blue 06/07

27. TREND RESEARCH 07
Color 09 COSMIC BLUE 27
PAGE
Cosmic 2

28. TREND RESEARCH 07
Color 09 Ferrari 430 Scuderia 28
PAGE
Iceberg 1
ICEBERG
Cool Clear Light Turquoise/Blue with a highly refined
metallic or silky touch.
Usage: Solid or on parts
Keywords: Cool slide, Lake Water, Turquoise Touch
LINK: UPDATED: SPA FRESH 06/07

29. TREND RESEARCH 07
Color 09 ICEBERG PAGE 29
Iceberg 2

30. TREND RESEARCH 07
Color Mix 09 Zai Spada Granite Skis 30
PAGE
Stone 1
Stone Cold
Granite Gray and Pebble White color combination, with a
smooth matt or wet finish. For cool understated high-tech
image.
Usage: As a 2 Tone
Keywords: Stone Gray, Cool Collision, Smooth Surface
LINK: UPDATED: GRAY AREA 06/07

31. TREND RESEARCH 07
Color Mix 09 STONE COLD 31
PAGE
Stone 2

32. TREND RESEARCH 07
Material/Graphic 09 Sram Cube Axial 32
PAGE
Snake 1
Snake Skin
Trendy Snake pattern, nature inspired animal skin
finishes, provide a combination of pattern and texture
adding en extra dimension to C&G.
Usage: on Parts as a striping
Keywords:
Scaly Skin, Reptile resilience, venomous variations
LINK: NEW

33. TREND RESEARCH 07
Material/Graphic 09 SNAKE SKIN 33
PAGE
Snake 2

34. TREND RESEARCH 07
Graphic 09 ISPO 08 PAGE 34
Signature 1
SIGNATURE
A Personalized Customized graphic style in which
endless doodles and drawings fade into pattern from a
distance.
Usage: All-over graphic or on Parts
Keywords: Fine line, Art mapping, Doodle Design
LINK: UPDATED: Achromatic 07

35. TREND RESEARCH 07
Graphic 09 SIGNATURE 35
PAGE
Signature 2

36. TREND RESEARCH 07
TREND 09 Insect Lab Studio36
PAGE
MECHANICAL 3
Mechanical
“Back to Basics”
As a reaction to an over digitalized virtual world there is a
renewed interest in the classic, real mechanical, hand
crafted or wind up style products.
Showing the construction, NAKED DESIGN .
For Design and color this means going back to old classic
sports styles and clear bold graphics.

37. TREND RESEARCH 07
Graphic 09 Milan SalonPAGE 37
07
Web 3
WEB WIRES
An Insect engineering inspired graphic,
Silver and white wire-like web lines for technical simplicity.
Usage: As a striping graphic
Keywords:
Crossing the line, Webbed Wires, Eye Entrapment
LINK: NEW

38. TREND RESEARCH 07
Graphic 09 WEB WIRES 38
PAGE
Web 2

39. TREND RESEARCH 07
Color Mix 09 ISPO Winter 08 Fashion 39
PAGE
Silver 1
Electronic Silver
Black box style, Soft silver and Basic black mix.
A classic comeback in a modern shape.
Usage: 2tone Solid mix
Keywords:
Neo Nostalgic, Classic Kardon, Walkman Silver
LINK: NEW

40. TREND RESEARCH 07
Color Mix 09 ELECTRONIC SILVER 40
PAGE
Silver 2

41. TREND RESEARCH 07
Color Mix 09 Swany G-Cell, bluetooth ski glove 41
PAGE
Red 1
Radical Red
A Powerful deep cut Red that is fragmented via gradation
or scattered graphic, mainly as a 2tone with White or with
a Black metallic flip effect. A classic sports combo with
modern effects.
Usage: 2tone with White + black graphic
Keywords: Dried Blood, Veiny Vines, Deep Cuts
LINK: UPDATED: VEINS 06/07

42. TREND RESEARCH 07
Color Mix 09 RADICAL RED 42
PAGE
Red 2

43. TREND RESEARCH 07
C&G 09 Snowboard Suit ISPO 43
PAGE
OJ 1
Emergency Orange
Strong authoritative‘Street Cone” orange, enhanced by
bold black striping.
Usage: All over, Mixed with black
Keywords: Graphic orange, Searing Stripe, Hot Classic
LINK: NEW

44. TREND RESEARCH 07
Color Mix 09 EMERGENCY ORANGE 44
PAGE
OJ 2

45. TREND RESEARCH 07
Color/Shape 09 Poly Chair, Bonaldo 45
PAGE
Prisma 1
Prisma Black
3D sophisticated high gloss black, geometric surfaces
create angled highlights and patterns.
Usage: All-over shape and color
Keywords:
Diamond Cuts, textured gloss, sophisticated surface
LINK: UPDATED: OIL SLICK 06/07

46. TREND RESEARCH 07
Color/Shape 09 PRISMA BLACK 46
PAGE
Prisma 2

47. C&G 09 HighVoltage Icon 47
PAGE
TREND RESEARCH 07
Yellow 1
High Voltage
Lighting bright yellow, with black contrast. Extreme sports
combo, charged with electric graphic style.
Usage: As a 2tone C&G
Keywords: Yellow Grid, Neon Touch, Sporty Streak
LINK: NEW

48. TREND RESEARCH 07
Color Mix 09 HIGH VOLTAGE PAGE 48
Yellow 2

49. TREND RESEARCH 07
Graphic 09 NITRO Snowboard 49
PAGE
Target 1
Target Practice
On point graphic, clear focused lines with retro naivety.
Usage: Logo and/or striping
Keywords: Spiraling, Fast Focus, Bulls Eye
LINK: NEW

50. TREND RESEARCH 07
Graphic 09 TARGET PRACTICE PAGE 50
Target 2

51. TREND RESEARCH 07
2009 FORECAST COLOR OVERVIEW 51
PAGE
MAROON BRANCH PURPLE
CL CHART 1
EXTREME
STONE CLOUD TREE ICEBERG VOLTAGE DRAGON SNAKE WEB
ESTABLISHED EMERGING
EL SILVER EMBLEM RADICAL RED EM ORANGE PRISMA BLK ALIEN SIGNATURE TARGET
CLASSIC
COSMIC BLU
= NEW

52. TREND RESEARCH 07
TREND RESEARCH 09 IMAGE OVERVIEW 52
PAGE
MAROON BRANCH PURPLE
IM CHART 1
EXTREME
STONE CLOUD TREE ICEBERG VOLTAGE DRAGON SNAKE WEB
ESTABLISHED EMERGING
EL SILVER EMBLEM RADICAL RED EM ORANGE PRISMA BLK ALIEN SIGNATURE TARGET
CLASSIC
COSMIC BLU

53. TREND RESEARCH 07
TREND RESEARCH 09 GKEU STAFF 53
PAGE
Credits
Credits
GKEU Team

54. TREND RESEARCH 07
PAGE 54
End gk
www.gkeurope.nl
Please visit us!