New product development

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Aj Guinto

A new approach on delivering the concept

Design Business

The Relationship
New Product Development
AJ GUINTO

 You are the company

Company

The Company

 The Heart is the relationship that you
have to keep with..
Company
Profitability

The Company on Innovation
Imperative

 Your client (The Woman)

Company Customer
Profitability

The Relationship

 Before you make any move, you ask
yourself, do I have the budget for it?
Budget

Budgeting For New Product
Development

 Am I Responsible Enough?

Budget

Organization

Organizing New Product
Development

Budget

BF & GF
Organization

Managing The Development
Process

 You Consult with Others
Interact With Others

BF & GF

Managing The Development
Process: Idea Generation

 Think Twice!
Interact With Others

BF & GF

Creativity Techniques
Managing The Development
Process: Idea Generation

 Think Twice!
Interact With Others

ENGAGEMENT

BF & GF

Creativity Techniques
Managing The Development
Process: Concept Development

 Plan Your Approach!

Market Strategy

ENGAGEMENT

BF & GF

Managing The Development
Process: Concept To Strategy

 Is It Worth it?

Business Analysis
Market Strategy

ENGAGEMENT

BF & GF

Managing The Development
Process: Concept To Strategy

 Buy The Ring>Give The Ring> Propose!

ENGAGEMENT

BF & GF
Product

Managing The Development Process:
Development To Commercialization

 Buy The Ring>Give The Ring> Propose!

adoption

ENGAGEMENT

BF & GF
Product

The Consumer: Adoption Process

adoption

MARRIAGE

ENGAGEMENT

BF & GF
Product

New Product Development

adoption

FAMILY

MARRIAGE

ENGAGEMENT

BF & GF
Product

New Product Development

adoption
RETIREMENT

FAMILY

MARRIAGE

ENGAGEMENT

BF & GF
Product

New Product Development

DEATH
adoption
GROWING OLD

FAMILY

MARRIAGE

ENGAGEMENT

BF & GF
Product

New Product Development

Company Customer
Profitability

New Product Development:
Innovation Imperative

Similar to New product development

Each your goals with the power of YouTube and Google Ads Get the results that matter for your business when you use Video action campaigns with Google Search and Display campaigns. There are strategies and campaign types to match your specific goals – whether it’s driving more sales or website traffic or building brand awareness. Advertisers who started a Video action campaign after Search and Display campaigns saw up to 28% increased conversion volume after 28 days of activity at similar or better total account-level cost per acquisition. Attention, Branding, Connection, Direction – these are the four principles of creating effective YouTube video ads. This ABCDs guide has recommendations to help you put our data-backed best practices to work. In fact, a study by Kantar showed that ads that follow the ABCDs as a guide yielded. A Attention Hook and sustain attention with an immersive story. Drop viewers in from the start and immerse them with audio and visuals that pique their interest. Cheetos (US) takes viewers right into the story of its new Popcorn, with bright orange fingers and a musical track that reinforces the key message.#1 Jump in Get to the heart of the story faster. Use engaging pacing and tight framing to draw viewers in. Fastrack (IN) dives right into the story and keeps the viewer engaged through dynamic visuals that play with pacing and framing. #2 Support the story with audio and supers Reinforce your message with audio and text. Avoid competing elements. Silmäasema (FI) places helpful emphasis on its text and guides the viewer's understanding with matching voice-over. #3 Keep visuals bright and high-contrast Ensure visuals are optimized for all devices. Pokémon (JP) uses bright accent colors, strong lighting, and contrasted visual effects to ensure visual engagement on small screens.B Branding Brand early, often, and richly Make use of a broad range of branding elements to show and tell viewers who you are. Ruffles (BR) introduces itself early and maintains a presence throughout by integrating branded product in the story. #1 Show up early and throughout Introduce your brand or product from the start and maintain that presence. Weekendesk (FR) introduces its brand in the first 5s and naturally integrates its product demo throughout the ad. #2 Reinforce with audio Audio brand mentions supercharge onscreen brand visuals’ performance (see and say). Oi (BR) reinforces the onscreen brand visuals with a corresponding brand mention.C Connection Help people think or feel something Create connections through the experience of your product. Gojek (SG) presents the human experience of its product and the joy it sparks when it gets you to where you wanted to go.#1 Humanize the story Feature people’s experience with your product and represent your consumer. BareMinerals (US) features a diverse cast and gives them all a voice; showcasing the completeness of its range in the process. #2 Focus the message Avoid doing too

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The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale. In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success. This presentation - Business of Customer Success: Investor and Board Perspective - is focused on how Customer Success must be thought of as much more than just a functional area of a SaaS or Subscription business. Nick Mehta, CEO of Gainsight, and Ajay Agarwal of Bain Capital Ventures, outlined what your board and leadership are looking for at a high-level and how Customer Success plays a significant role in reaching those goals. The reality of Software-as-a-Service (SaaS) is that Customer Success must be a tightly-coupled part of your overall business model, or long-term success is in jeopardy. This presentation shows you how to leverage Customer Success to put the odds back in your favor.

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New product development

1. The Relationship New Product Development AJ GUINTO

2.  You are the company Company The Company

3.  The Heart is the relationship that you have to keep with.. Company Profitability The Company on Innovation Imperative

4.  Your client (The Woman) Company Customer Profitability The Relationship

5.  Before you make any move, you ask yourself, do I have the budget for it? Budget Budgeting For New Product Development

6.  Am I Responsible Enough? Budget Organization Organizing New Product Development

7. Budget BF & GF Organization Managing The Development Process

8.  You Consult with Others Interact With Others BF & GF Managing The Development Process: Idea Generation

9.  Think Twice! Interact With Others BF & GF Creativity Techniques Managing The Development Process: Idea Generation

10.  Think Twice! Interact With Others ENGAGEMENT BF & GF Creativity Techniques Managing The Development Process: Concept Development

11.  Plan Your Approach! Market Strategy ENGAGEMENT BF & GF Managing The Development Process: Concept To Strategy

12.  Is It Worth it? Business Analysis Market Strategy ENGAGEMENT BF & GF Managing The Development Process: Concept To Strategy

13.  Buy The Ring>Give The Ring> Propose! ENGAGEMENT BF & GF Product Managing The Development Process: Development To Commercialization

14.  Buy The Ring>Give The Ring> Propose! adoption ENGAGEMENT BF & GF Product The Consumer: Adoption Process

15. adoption MARRIAGE ENGAGEMENT BF & GF Product New Product Development

16. adoption MARRIAGE ENGAGEMENT BF & GF Product New Product Development

17. adoption FAMILY MARRIAGE ENGAGEMENT BF & GF Product New Product Development

18. adoption RETIREMENT FAMILY MARRIAGE ENGAGEMENT BF & GF Product New Product Development

19. DEATH adoption GROWING OLD FAMILY MARRIAGE ENGAGEMENT BF & GF Product New Product Development

20. Company Customer Profitability New Product Development: Innovation Imperative

New product development

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