Aaron Louie talks about the importance of loops in ecosystems and social media strategy.

1. An Ecosystem Approachto Social Media(crap  fertilizer) Aaron Louie ZAAZ

2. Me Graphic Designer Biologist Psychologist Web Developer Librarian User Experience Designer Urban Farmer

3. This kind of farming Photo: Kristen Shuyler via Flickr

4. Not this kind of farming Photo: Andrew Stawarz via Flickr

5. Resources  Food  $$ Photo: noiseburst via Flickr

6. Dust Bowl Photo: Wikipedia

7. Ecosystem Science to the rescue Photo: backpackphotography via Flickr

8. Ecosystem Complex Interdependent Organisms Resources Relationships A Simplified Food Web for the Northwest Atlantic David Lavigne, Natural Sciences and Engineering Research Council

9. Rules of Healthy Ecosystems Everything that eats is eaten. Everything that dies decomposes. Everything that poops fertilizes. Diagram: Mindfully.org

10. Rules of Healthy Ecosystems Everything that eats is eaten. Everything that dies decomposes. Everything that poops fertilizes. Diagram: Mindfully.org

11. Poop Loop

12. This kind of farm Photo: Robbi Baba via Flickr

13. Not this kind of farm Photo: Andrew Stawarz via Flickr

14. WTF?Social Media?

15. If you treat social media like this… Photo: noiseburst via Flickr

16. …you’re treating customers like this

17. …you’re treating customers like this $ $ $ $ $ $ $ $ $ $

18. Art: ~AdoC via deviantART

19. Art: ~AdoC via deviantART

20. Social Media is an Ecosystem Complex Interdependent People Content Relationships

21. The Healthy Social Media Ecosystem Every user type produces. Everything that is produced has an audience. Value-less content is decomposed into valuable information: i.e. analytics, market intelligence.

22. Social Media poop Outdated content Unanswered questions Inactive profiles Flame wars Astroturf

23. Value Loop

24. $ $ Value Web $ $ $ $