This document provides strategies for Kentucky Phi Theta Kappa chapters to improve their Hallmark entries. It discusses setting goals and brainstorming ideas for projects related to the Hallmarks of Scholarship, Leadership, Service, and Fellowship. Specific tips are provided for composing entries for each Hallmark, such as focusing on 4 primary and 3 secondary examples. Chapters are encouraged to follow submission directions carefully to avoid disqualification. Resources from the Phi Theta Kappa website and contacts are listed for additional support.