4. What is Social Networking? Social Media? Web 2.0? Interactive Dialogue User-generated Web 2.0 Social Media LinkedIn MySpace Facebook Blogs Microblogs Photo/vid sharing Social Ntwrkg
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6. What is Social Networking? “Social networking is people having conversations online” Social networking is your surrogate when you can’t be with your friends/family/customers/ prospects Social networking is a glass against the wall Social networking gives you permission to speak Social networking is your online resume
7. Social Networking - Pros Keeps your name in front of prospects/ customers Increases traffic to your website Helps you build relationships Allows you to actively promote services/products for sale Makes you “more human” Gives you insight into customers’/ prospects’/friends’ lives
8. Demands time and attention Takes time to build a presence Risk of “overselling” Blends the personal and the professional Must be carefully integrated with your larger marketing strategy May give your competitors insight into your business Social Networking - Cons
9. Social media is for real and it’s changing communication—and your business
19. “You can buy attention (advertising). You can beg for attention from the media (public relations). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.” - David Meerman Scott
22. Members earning > $100K Source: Nielsen Claritas study as reported by CNN, Oct. 2009
23. “[B]eing on LinkedIn puts you in the company of people with impressive credentials: The average member is a college-educated 43-year-old making $107,000. More than a quarter are senior executives.” - Jessi Hempel, Fortune
26. Status updates Integrated with Twitter Recommendations Introductions Answers Applications (SlideShare, Blog feeds) Events Groups Recruitment And much more What else can you do on?
37. “The networking that matters is helping people achieve their goals, so that over time, they’ll do the same for you.” - Seth Godin
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39. Facebook Best for: Building relationships with a group of “fans” Pitfalls: Hard to engage audience unless they’re truly fans When “fan” group is very large, it’s hard to manage relationships with individuals Used more for personal networking
42. An experience that makes your audience want to connect with each otherREMEMBER: on Facebook—even with the recent changes—you don’t have customers, you have…
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44. If you have fans, you may need a Facebook page If you just have customers, you may not If you have to choose, better to have customers and no Facebook page than have a Facebook page and no customers
66. What’s your goal? More web traffic? Increased inquiries/sales? Media coverage? Fewer support calls/more self service? It should NOT be number of fans/friends/followers