4. What is Social Networking? Social Media? Web 2.0? Interactive Dialogue User-generated Web 2.0 Social Media LinkedIn MySpace Facebook Blogs Microblogs Photo/vid sharing Social Ntwrkg
5.
6. What is Social Networking? “Social networking is people having conversations online” Social networking is your surrogate when you can’t be with your friends/family/customers/ prospects Social networking is a glass against the wall Social networking gives you permission to speak Social networking is your online resume
7. Social Networking - Pros Keeps your name in front of prospects/ customers Increases traffic to your website Helps you build relationships Allows you to actively promote services/products for sale Makes you “more human” Gives you insight into customers’/ prospects’/friends’ lives
8. Social Networking - Cons Demands time and attention Takes time to build a presence Risk of “overselling” Blends the personal and the professional Must be carefully integrated with your larger marketing strategy May give your competitors insight into your business
10. If were a country, it would be larger than… U.S. Japan Mexico All of the above I’m sorry, but could you repeat the question? I was just updating my status.
11. If were a country, it would be larger than… D. All of the above
12. Largest countries in the world 1. People's Republic of China - 1.3 billion 2. India - 1.3 billion Facebook - >400 million reg. members 3. United States - 307 million Russia - 143 million Japan - 128 million Mexico - 108 million
13. Social media is for real and it’s changing communication—and your business
18. This isn’t about advertising Advertisers interrupt when they don’t have permission to speak Social media gives you permission to speak
19. Promotion Advertising Public relations One-to-one/events Direct sales Word of mouth/referral Guess which one is least expensive? Guess which one can be most influenced by social media? Most likely to be effective Most dependent on relationships
30. “You can buy attention (advertising). You can beg for attention from the media (public relations). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.” - David Meerman Scott
32. Facebook Best for: Building relationships with a group of “fans” Pitfalls: Hard to engage audience unless they’re truly fans When “fan” group is very large, it’s hard to manage relationships with individuals Used more for personal networking
35. An experience that makes fans want to connect with each otherREMEMBER: on Facebook, you don’t have customers, you have…
36.
37. If you have fans, you may need a Facebook page If you just have customers, you may not If you have to choose, better to have customers and no Facebook page than have a Facebook page and no customers
38. Twitter Best for: Listening to customers Short-shelf-life information Pitfalls: Labor intensive Tweets are here today, gone tomorrow
39. YouTube Best for: Demonstration User generated content Pitfalls: User generated content will not always be favorable
40. LinkedIn Best for: Professional services providers Career advancement Pitfalls: Harder to make an emotional connection
61. Getting started Decide whether social media is right for you Are you willing to put in the time? Does it interest you? Do you want more business? Can you handle more business?
68. What’s your goal? More web traffic? Increased inquiries/sales? Media coverage? Improved ratings on opinion sites? Fewer support calls/more self service? It should NOT be number of fans/friends/followers
