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Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment

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Anthony Juliano, MA, MBA
Anthony Juliano, MA, MBA

Presented by Anthony Juliano Indiana Statewide Association of Rural Electric Cooperatives Spring Conference April 14, 2011

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MAKING BETTER CHOICES IN TODAY'S COMMUNICATION ENVIRONMENT
TIME SPENT… HRS/WK 14 12 10 8 6 4 2 0 Watching TV (offline) Using the Internet
TIME SPENT… HRS/WK 14 12 10 8 6 4 2 0 Watching TV (offline) Using the Internet FORRESTER, “UNDERSTANDING THE CHANGING NEEDS OF THE US ONLINE CONSUMER,” 2010
% OF U.S. ADULTS WHO % WHO HAVE USED OWN A CELL PHONE CELL PHONE TO TAKE A PHOTO 82% 76% % WHO HAVE USED CELL PHONE TO % WHO HAVE USED CELL PHONE SEND/RECEIVE A TXT MSG TO ACCESS THE INTERNET 72% 34% PEW INTERNET RESEARCH 2010 MOBILE ACCESS SURVEY
WORD OF MOUTH/REFERRAL MOST EFFECTIVE MOST DEPENDENT ON RELATIONSHIPS DIRECT SALES ONE-TO-ONE/EVENTS PR LEAST DEPENDENT ON RELATIONSHIPS ADVERTISING LEAST EFFECTIVE
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LINKEDIN SOCIAL MEDIA TWITTER DISCUSSION BOARDS BLOGS FACEBOOK YOUTUBE AND THOUSANDS OF OTHER OPTIONS
YOUR MAMA DON’T TEXT… COMMUNICATION IS CHANGING—AND THE AUDIENCE IS MORE FRAGMENTED THAN EVER BEFORE HOW SHOULD YOUR CO-OP RESPOND? PRIORITIZE AND ALIGN WITH YOUR AUDIENCE’S NEEDS GET GOOD AT SAYING NO TO THINGS THAT AREN’T PRIORITIES, LISTEN TO YOUR MEMBERS TO UNDERSTAND THEIR NEEDS, AND ADAPT AS THINGS CONTINUE TO CHANGE
THANKS! AJJULIANO@GMAIL.COM (260) 615.3426 IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
1. FLICKR/IMG_1898.JPG/TANTEK ÇELIK 3. FLICKR/ CELL PHONE/SIMPLERICH 8. FLICKR/ANGRY MAN WITH MEGAPHONE/JOHN BRYANT 9. FLICKR/TOO LOUD/ROGIRO 10. FLICKR/TWINS (PART 1)/NAOMI CAMPBELL 12. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM 15. FLICKR/GUITAR PLAYER/CAMKNOWS 16. FLICKR/IMG_0478.JPG/EDKOHLER 17. FLICKR/ELECTRIC BILL/CHRIS ROCK 20. THEINCREDIBLESUIT.BLOGSPOT.COM 21. FLICKR/I’M LISTENING/MELVIN GAAL 22. FLICKR/PETER SHANKMAN AT AFFILIATE SUMMIT EAST 2009/AFFILIATE SUMMIT 23. FLICKR/CHAMELEON/ WILLIAM WARBY 24. FLICKR/GRANDPA/MARYA 25. BOB COLLIER/PA WIRE/PRESS ASSOCIATION IMAGES

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Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment

  • 1. MAKING BETTER CHOICES IN TODAY'S COMMUNICATION ENVIRONMENT
  • 2.
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  • 4.
  • 5. TIME SPENT… HRS/WK 14 12 10 8 6 4 2 0 Watching TV (offline) Using the Internet
  • 6. TIME SPENT… HRS/WK 14 12 10 8 6 4 2 0 Watching TV (offline) Using the Internet FORRESTER, “UNDERSTANDING THE CHANGING NEEDS OF THE US ONLINE CONSUMER,” 2010
  • 7. % OF U.S. ADULTS WHO % WHO HAVE USED OWN A CELL PHONE CELL PHONE TO TAKE A PHOTO 82% 76% % WHO HAVE USED CELL PHONE TO % WHO HAVE USED CELL PHONE SEND/RECEIVE A TXT MSG TO ACCESS THE INTERNET 72% 34% PEW INTERNET RESEARCH 2010 MOBILE ACCESS SURVEY
  • 8.
  • 9.
  • 10.
  • 11. WORD OF MOUTH/REFERRAL MOST EFFECTIVE MOST DEPENDENT ON RELATIONSHIPS DIRECT SALES ONE-TO-ONE/EVENTS PR LEAST DEPENDENT ON RELATIONSHIPS ADVERTISING LEAST EFFECTIVE
  • 12.
  • 13.
  • 14.
  • 16.
  • 17.
  • 18. LINKEDIN SOCIAL MEDIA TWITTER DISCUSSION BOARDS BLOGS FACEBOOK YOUTUBE AND THOUSANDS OF OTHER OPTIONS
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. YOUR MAMA DON’T TEXT… COMMUNICATION IS CHANGING—AND THE AUDIENCE IS MORE FRAGMENTED THAN EVER BEFORE HOW SHOULD YOUR CO-OP RESPOND? PRIORITIZE AND ALIGN WITH YOUR AUDIENCE’S NEEDS GET GOOD AT SAYING NO TO THINGS THAT AREN’T PRIORITIES, LISTEN TO YOUR MEMBERS TO UNDERSTAND THEIR NEEDS, AND ADAPT AS THINGS CONTINUE TO CHANGE
  • 28.
  • 29. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426 IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
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