My presentation for the OC WordPress Web Designers Group

1. SEO Plugins n’ Stuff
One WordPress Developer’s overview of SEO Plugins for WordPress
Alex Vasquez, DigiSavvy, inc.
@alexjvasquez
digisavvy.com
ocwp.org
Thursday, September 13, 12

2. Alex Vasquez — @alexjvasquez — digisavvy.com
The Agenda
As I mentioned, I’ll be talking about WordPress SEO Plugins and
how they can benefit your website.
✦ Why is SEO Important
✦ What is SEO and Why WordPress
✦ WordPress SEO, by Yoast
✦ Infinite SEO, by WPMUDEV
✦ SEO Smart Links, by Prelovac Media
✦ Scribe SEO, by Copyblogger Media
Thursday, September 13, 12

3. Alex Vasquez — @alexjvasquez — digisavvy.com
What is SEO?
A Marketer’s Definition:
✦ A blend of creative writing and keyword
strategy; it’s an art... and sometimes
even a science... Sometimes...
A Techie’s Definition:
✦ The practice of promoting and improving
a website’s rank and visits from search
engines.
Thursday, September 13, 12

4. Alex Vasquez — @alexjvasquez — digisavvy.com
Why is SEO Important?
It’s important because... According to
✦ The vast majority of website traffic is driven by
Search Engines i.e. Google, Bing
✦ If your content is not easily found by search engines, you
will not get indexed
✦ If Search Engines don’t know about you, be assured no
one else will either...
✦ A #1 position in Google’s search
results receives 18.2% of
clickthrough traffic
✦ The 2nd position receives 10.1%,
the 3rd 7.2%, the 4th 4.8%; all
others under 2%
Thursday, September 13, 12

5. Alex Vasquez — @alexjvasquez — digisavvy.com
Why WordPress?
“WordPress automatically solves a ton of SEO issues. So much so,
that 80-90% of the mechanics of SEO is already taken care of with
WordPress, straight out of the box, before you even use any special
SEO plugins.”
— Matt Cutts, The Man at Google
Thursday, September 13, 12

6. Alex Vasquez — @alexjvasquez — digisavvy.com
WordPress SEO, by Yoast
What Does This Plugin Do Anyway?
✦ It’s Free. There are no Premium Versions Honorable Mentions
✦ HeadSpace 2
✦ Allows for setting Title and Meta Data Templates
for easy set-forget implementation ✦ All-in-One-SEO
✦ Greg’s High Performance SEO
✦ Allows inclusion of Social Graph data from
Twitter and Facebook
✦ Allows Creation of XML Sitemap and Pings
Search Engines when new content
is published
✦ Manipulation of Some Permalink Values
✦ Adds ability to use Breadcrumbs on your site
✦ On Page Analysis of Content!!!!
Thursday, September 13, 12

7. Alex Vasquez — @alexjvasquez — digisavvy.com
Infinite SEO, by WPMUDEV
What Does This Plugin Do Anyway?
✦ Premium. aka as un-free or non-free or U gon have tuh pays fo’ it!
✦ Lock down what users can modify SEO Meta Data
✦ Allows for setting Title and Meta Data Templates for easy set-forget implementation
✦ Provides a method to integrate with SEOmoz to pull report data.
✦ Creates Automatic Links to content based on keyword specification
✦ These links are best used to create an internal link structure for all your content.
It’s how search engines are able to discover other important content on your site.
Very powerful feature
Thursday, September 13, 12

8. Alex Vasquez — @alexjvasquez — digisavvy.com
SEO Kitteh Says...
Double the SEO Plugins
Does not Mean Double the
SEO. Just sayin’
Thursday, September 13, 12

9. Alex Vasquez — @alexjvasquez — digisavvy.com
Scribe SEO, by Copyblogger
What Does This Plugin Do Anyway?
✦ Helps you optimize your site’s content
✦ Suggests where you should use important keywords within your document
✦ Displays opportunities for content to link to within your own site and external sites
✦ Provides tips on how to better improve your content.
✦ Useful, if you don’t know how to write for the web. This tool can be a good trainer for
you or your staff.
Thursday, September 13, 12

10. Alex Vasquez — @alexjvasquez — digisavvy.com
Other Useful SEO Plugins
What the plugins do and why you might need them
✦ SEO Friendly Images — Automagically Sets ✦ Redirection —Helps manage your site’s 301
Image Alt and Title Tags for New and Existing redirects easily, without having to touch
Images your .htaccess files
http://bit.ly/TPHo0 http://bit.ly/sQsa
✦ SEO Smart Links — Basic automatic linking ✦ BWP Google XML Sitemaps — Creates
for Posts and Pages (Custom Post Types xml based sitemaps for search engines. High
requires premium version) performance, works with WordPress Multisite
http://bit.ly/hy9ugH http://bit.ly/n5bRXU
✦ SEO Data Transporter — Helps you take
your SEO settings from one plugin/theme to
another plugin/theme
http://bit.ly/9pNFbY
Thursday, September 13, 12

11. Alex Vasquez — @alexjvasquez — digisavvy.com
Thank You!
Any Questions?
Thursday, September 13, 12