Business Ethics and Corporate Social Responsibility activities by The Walt Disney Company and Canon Inc.

1. BUSI NESSETHI CS&
CORPORATESOCI AL RESPONSI BI LI TY
By:
Akanksha Jain
Arshia Khan
Nitesh Kundnani
Neha Naryani

2. The Walt Disney Company

3. Quick Facts
• The Walt Disney Company, commonly known as Disney, is an
American diversified multinational mass media corporation.
• The company is best known for the products of its film studio, the
Walt Disney Studios, and today one of the largest and best-known
studios in Hollywood.
• Disney also owns and operates the ABC broadcast television
network; cable television networks such as Disney Channel, ESPN,
A+E Networks, and ABC Family; publishing, merchandising, and
theatre divisions; and owns and licenses 14 theme parks around the
world.
• It also has a successful music division. The company has been a
component of the Dow Jones Industrial Average since May 6, 1991.

4. CSR Activities
• Protecting Ecosystems
Since 2009, Disney has invested $48
million in carbon offset projects
globally, most of which involve
forest conservation, reforestation
and forest management.
• Minimizing Waste
Recycling at parks is an important
part of their approach to Disney's
long-term goal of zero waste.
•Encouraging Innovation:
Disney reduces environmental impact
through innovations, such as the trains at
Disneyland Resort which run on biodiesel
made with cooking oil from the resort’s
restaurants and hotels.

5. • Helping Animals in Need
A veterinarian at Disney’s Animal Kingdom performs a routine checkup
on a sea turtle. Guests can watch animals get health checks, talk with
veterinarians and learn about wildlife tracking from scientists
studying sounds and behaviors of wild animals.
• Catalyzing Action
Disney Friends for Change inspires kids and their families to make a
lasting, positive impact on the world by showing how even small
actions can make a big difference.
• Providing Hope and Laughter
Through uplifting efforts, like granting children with life-threatening
illnesses the opportunity to fulfill their wishes, they provide
happiness, hope and laughter to those who need it most.

6. • In addition, Disney executives
serve on various non-profit
boards of directors around the
world. These executives lend
their personal expertise to
increase the capacity of
nonprofits in governance,
strategy, and fundraising.
• Employees and cast members
also play an important role in
advancing Disney's
environmental commitment.
Globally, more than 150
employees serve as Green
Team leaders, helping to raise
awareness about our
environmental goals and
standards.
Over the last thirty years, Disney employees
across 42 countries have given more than 8
million hours of their time through their
VoluntEARS program, from filling hospital
rooms with comfort and laughter to serving
meals to the hungry, building homes for
families, cleaning up our beaches, and so
much more.

7. • Volunteerism is a major focus for Disney, offering free tickets to a
million people in exchange for a day of volunteer service from an
organization of their choice. This encouraged over one million
people in the United States to commit to service efforts to
volunteer in their communities.
• Environment :
 Through motion pictures and television programming ,Disney
encourages environmental education.
 Disneynature films, part of Walt Disney Motion Picture Studios,
share compelling stories and immerse audiences in the natural
world.
 Part of the proceeds from three Disney nature films to date – Earth,
Oceans, and African Cats – have planted three million trees in
Brazil’s threatened Atlantic Forest, protected 40,000 acres of coral
reef in the Bahamas, and conserved 50,000 acres of savanna
wildlife corridors in Africa.

8. The Disney’s Animals, Science and Environment
team connects Walt Disney Parks and Resorts
guests and cast members with animals, plants and
nature and inspires them to positively impact the
environment.
The Animal Programs team participates in
cooperative breeding programs with other
zoological facilities at the other theme parks, and
offers tours and education programs. Through
these activities, they create magical memories for
their guests, while also making a difference for
conservation around the world.

9. • The Disney Worldwide Conservation Fund,
established on Earth Day in 1995, supports efforts
of local and global non-profits who protect wildlife,
ecosystems, and make a positive impact on the
community.
DWCF grants provide financial support for:
the study of
wildlife
the protection
of habitats
education
programs
experiences that
connect kids to
nature through
exploration and
discovery

11. Business Ethics
• Business Standards and Ethics Training
Compliance training, including training regarding the Company's Standards of
Business Conduct and ethics, is provided to employees and Cast Members
worldwide through the Company's learning management system known as
Disney Development Connection.
• Hiring Practices
It is the policy of The Walt Disney Company to provide equal opportunity for
all employees and applicants for employment without regard to race,
religion, color etc.
• Harassment Prevention and Discrimination Policies
The Walt Disney Company's policy prohibits employees from harassing any
other employee, guest or other person in the course of the company's
business for any reason

12. • Safety and Security
The safety and security of our guests and our cast members is of paramount
importance to us and is evident in programs throughout Disney.
• Park Security
Our security teams are dedicated to promoting a safe and secure
environment for all of our guests and cast members. More than a
thousand cast members are employed in security operations at the
Disneyland and Walt Disney World resorts.
• Product Safety (Consumer Products)
Disney is extremely concerned about the quality and safety of its consumer
products, especially those products that are enjoyed by children. The
Company's Product Integrity group reviews the safety of all consumer
products sold or distributed by Disney entities.
• Depiction of Smoking in Movies
Disney is concerned about the impact of the depiction of smoking in movies
on youth and actively looks for ways to limit the depiction of smoking in
movies marketed to youth. For more information

13. • Disney Antipiracy
The Walt Disney Company and its subsidiaries own the intellectual
property rights to the characters, brands, titles and properties
popularly associated with the Disney name and with Disney's
affiliates. Disney takes the enforcement of these rights very
seriously. We protect these rights so that we can continue to provide
quality entertainment that measures up to the standards that our
audience has come to love and expect. We welcome reports of
suspected infringement of any of these rights.
• International Labor Standards:
Disney’s International Labor Standards (ILS) program evaluates and
helps address working conditions in facilities producing Disney-
branded products around the world.
• Code of Conduct for Manufacturers
Our Code of Conduct for Manufacturers sets forth requirements for
manufacturers of our products with respect to labor standards and
working conditions.

14. • Healthy Cleaning
At Disney parks, resorts, offices and other workplaces, the
health and safety of our guests, cast members and
employees are matters of constant concern, as is the
protection of the environment and our natural resources.
• Management of Chemicals in Consumer Products
The Walt Disney Company is committed to conducting
business in an ethical and responsible manner. The safety
of all products bearing Disney brands, characters, and other
intellectual property is of the utmost importance to us.
• Online Safety for Kids
Disney Online offers helpful tips throughout its websites to
help parents and kids safely navigate the Internet.

15. Canon Inc.
Canon Inc. is a Japanese multinational corporation specialized in the
manufacture of imaging and optical products, including cameras,
camcorders, photocopiers, steppers, computer printers and medical
equipment.

16. CSR Activities
• Canon Leadership Scholars Program
Canon U.S.A. and Canon Virginia provide scholarships that are used to educate the leaders
of tomorrow.
• Charity Book Fair
Since 1997-
Held once a year since 1997, the fair takes the form of an in-house bazaar featuring
books, CDs and DVDs donated by Canon Group employees throughout Japan. The
proceeds, with matching funds from the company, are donated to education and
medical assistance programs in Asia.
• Tag Rugby Class
Since 2010-
Tag Rugby is a program where the staff and players from the Canon Eagles volunteer as
coaches to teach children the sport.

17. • Donating equipment: Canon Middle East donated video cameras to high
school film clubs in Kenya to promote learning.
• Canon EYECON competition: Canon New Zealand holds photo and film
contest for high school and tertiary institution students.
• Support for puppetry: Canon Marketing (Thailand) Co., Ltd. is supporting
efforts to teach children classic Thai literature through puppet shows.
• Photography workshop: Canon Eurasia held photography workshops for
students living in the Black Sea region.
• Visiting lectures: Around the nation, we hold lectures of crafts and
experiments for children. In August, staff at our Kosugi Office gave a class
on creating hand-made lenses.

18. • Canon Forestry Program "Generation Green"
Canon U.S.A. has implement its "Canon Forest Program" for some Canon's environmentally friendly "Generation
Green" products. Under the program, Canon U.S.A. will plant one tree for every 10 products purchased and
registered.
• Canon Envirothon
Since 1997-
The Canon Envirothon is an exciting and fun way for high school students throughout North America to learn
about the environment and the issues facing this and future generations.
• WWF Conservation Partner
Since 1998-
Canon Europe became one of WWF's first Conservation Partners in 1998. As a Conservation Partner, we belong
to a select group of world class multinational companies which provide major funding to WWF's global
conservation work to aid its environmental practices.
• Supporting the China Wildlife Photography Training Camp
Since 2004
Canon China and Wild China have been jointly sponsoring lectures, the lending of photographic equipment, and
on-site research regarding wildlife photography by environmentalists and researchers who gather from all over
China.
• Canon has also launched three new calculators in Europe, called "Green Calculators", which are produced in part
from recycled Canon copiers.

19. • Support for the Oita International Wheelchair Marathon
Since 2006-
Started in 1981 as the world's first international marathon for independent wheelchairs, the Oita
International Wheelchair Marathon is now the largest event of its kind in the world, as well as the benchmark
competition for wheelchair runners vying to race. Canon has supported the race since 2006.
• Aid for Photo Panels Introducing Activities of The Big Issue Japan Fund
To commemorate the sixth anniversary since The Big Issue Japan began carrying out its activities in Tokyo and the
second anniversary of the Fund's inauguration, Canon contributed to the printing of photo panels introducing
the activities of The Big Issue Japan Fund.
• Canon's J.League Enjoy Program
Since 2003-
Canon has invited disabled children to its "J.League Enjoy Program", providing them with the rare opportunity
to experience for themselves the excitement of a major sporting event.
• Support for Disabled Artists
Since 2000-
Canon Inc. uses its Web site to showcase the works of disabled artists who register at the Artbility program of
Tokyo Colony, a social welfare corporation that encourages disabled people to support themselves.

20. • American Cancer Society
Since 1998-
The mission of the American Cancer Society is to eliminate cancer as a major
health concern through extensive research, education, advocacy and services
for patients and their families. Throughout the U.S., Canon and its employees
have supported ACS to help the organization continue its research and
services.
• National Center for Missing & Exploited Children(NCMEC)
Since 1997-
Canon has supported the National Center for Missing & Exploited Children
(NCMEC). Canon4Kids helps raise public awareness of the national issue of
child abduction and exploitation and it stresses the need for parents to have
updated digital photos of children to assist in the search for a missing child.
Canon provides digital photographic and imaging technology products to
NCMEC and law enforcement agencies nationwide to aid in the recovery of
missing children.
• Supporting the Easter Seals Telethon
Canon Canada supports the Easter Seals Telethon, a charitable organization that
assists physically disabled children in obtaining specialized equipment,
facilities and care.

21. • Relief Activities and Fund-raising Campaigns
Canon carries out relief activities in regions affected by sudden disasters to
identify the best ways to assist disaster victims.
• Canon Supports the Japan Platform
Canon is a supporter of the Japan Platform, an emergency humanitarian aid
organization made up of a consortium of NGOs, the business community,
and the Japanese government, each of which contributes their own set of
expertise and resources to assist in major natural disasters and
displacements of people.
• Support (collection campaign) for Overseas Children
Canon is collecting foreign coins, and used stamps for donation to
international organizations dealing with the aid to developing countries.

22. • Canon Enjoy Music!
Since 2008-
A music experience program was started in 2008 to provide an
opportunity for children to enjoy music, to try the violin, viola,
cello, and other musical instruments under the guidance of
performing musicians, and to appreciate mini-concerts.
• Canon APPAs(Australian Professional Photography Awards)
Since 2002-
Canon Australia has been the principal sponsor for the Australian
Professional Photography Awards, Australia's the leading photo
contest, since 2002.

23. • Red Cross Project
Since 2006-
In keeping with our corporate Japanese philosophy of
kyosei - 'living and working together for the common good',
Canon is a long standing supporter of the Red Cross,
helping in its work with young people across Europe.
• Canon Clean Earth Crew
Since 1996-
Canon U.S.A. employees volunteer their time in
communities nationwide for conservation activities
involving parks, beaches and nature preserves.

24. Business Ethics
• Respecting Human Rights and Establishing a Proper Workplace
Environment
Canon makes special efforts to respect the rights of each and every employee
and to build a corporate culture that fosters diversity.
 Prohibiting Discrimination
 Proactive Appointment of Female Managers
 Preventing Harassment
 Eliminating Child and Forced / Compulsory Labor
 Employment and Promotion of Diverse Human Resources
 Hiring and Utilizing a Global Workforce
 Promoting Good Work-Life Balance (reduce overtime, paid leaves)
 Occupational Health and Safety

25. • Fair Operating Practices
Aiming to achieve "sound business growth," Canon offers highly
competitive products and services while also remaining committed
to fair operating practices rooted in high ethical standards.
 Fundamental Procurement Policies
 Partnership with Suppliers
 Fair and Transparent Dealings
 Canon's Intellectual Property Approach
 Intellectual Property Management System
 Patent Application Status
 Brand Management

26. • Customer Care
Ensuring Product Safety
Pursuing Universal Design
Strengthening Customer Support

27. • Organizational Governance
Corporate Governance
Security
Business Continuity
Plans for Disaster Response
Appropriate Information Disclosure and
Returns to Shareholders

28. THANK YOU!