1. User Experience Design What?... Why?... & How? Note: Please run the presentation in Slide Show mode. Presentation By:

2. Is your product not attracting enough users even though you have some really cracking features? Is the user’s drop-out rates are high? You feel your product has everything it demands? Your users are not completing the transactions on your site? Your users shifted to your competitor’s product and you are not able to retain them? Copyright © - Redwing Solutions. Do you understand your user’s requirements well?

3. Copyright © - Redwing Solutions. Are you sure… you kept your product’s information architecture and navigation approach communicative and intuitive? Did you worked on your user’s requirements, goals, knowledge, capabilities, cultural factors, memory load, behavior, skill sets, expectations and frustrations? The risk of proposing solutions without even understanding the problem; is that what you are doing? Do you know if your software fulfills its intended purpose?

4. Copyright © - Redwing Solutions. “ Users often judge a system by its interface rather than its functionality. Poor Interface design is the reason why so many products are never being used. ” “ Before there was user experience there was frustrated users, misunderstood requirements, and wasted development efforts.” “ A poorly designed interface is a reason which cause a user to make catastrophic errors.” “ Customers don't always know what they want. “ Methods exist for collecting objective user data and creating strategic and functional requirements prioritized based on frequency and importance. From a user’s perception

10. Contact Us at… Copyright © - Redwing Solutions. Office: REDWING SOLUTIONS A-702, Purva Panorama, Kalena Agrahara, Main Bannerghatta Road, Bangalore – 560076, INDIA Phone: +91.80.41650450 +91.9980555514 Email: [email_address] Website: www.redwingsolutions.com