3. 1.INTRODUCTION
Using the interactive technologies available via the Internet to further create a dialog
with potential customers by connecting with them with good educational content
about your company's products or service offerings. Internet marketing also referred
to as online marketing or E marketing is the marketing of products or services over
the Internet. The Internet has brought many unique benefits to marketing including
low costs in distributing information and media to a global audience. The interactive
nature of Internet marketing, both in terms of instant response and in eliciting
response, are unique qualities of the medium. Internet marketing ties together
creative and technical aspects of the internet, including design, development,
advertising and sales. Internet marketing methods include search engine marketing,
display advertising, e-mail marketing, affiliate marketing, interactive advertising,
online reputation management and also Social Media Marketing Methods such as
blog marketing, and viral marketing.
Internet marketing is the process of growing and promoting an organization using
online media. Internet marketing does not simply mean 'building a website' or
'promoting a website'. Somewhere behind that website is a real organization with real
goals. An Internet marketing strategy includes all aspects of online advertising online
activity that promotes a company online, including websites, blog sites, article and
3
5. 1.1 INDUSTRY PROFILE
INTERNET TECHNOLOGY EVOLUTION
During the past two decades, the world has witnessed a technologicial evolution that
has provided a totally new medium of communications entirely new to mankind.
Through the use of networks, information in all forms has been disseminated
throughout the world. What is known today as the World Wide Web (WWW) grew
out of a project that began with a different intent ARPANET). The ARPANET was
designed and developed in 1969 by Bolt, Beranek and Newman under a contract for
the Advanced Research Project Agency (ARPA) of the U.S. Department of Defense.
The purpose of the Network was to study how researchers could share data, and how
communications could be maintained in the event of a nuclear attack (Grimshaw,
1997; Raisinghani, 2000). The ARPANET Project was eventually turned over to the
National Science Foundation (NSF) and ultimately became known as “Internet”
which the NSF allowed access to businesses, universities, and individuals. In the
beginning, many resources such as electronic mail, news, telnet, FTP, and Gopher
were offered through the Internet to its users (Misic, 1994; Rao & Minakakis, 2001).
One of the early applications of the Internet was its most popular application, the
World Wide Web or sometime known as the “the Web.” The WWW is one of the
software tools that through the use of hypertext allow computers to link information
in new ways different from a sequential reading approach, to make it easy to retrieve
5
6. and add information from different computer sources through the use of
communication links (Berners-Lee, Cailliau & Groff, 1992). In short time since its
inception, the Internet has indeed revolutionized business, in that it redefines the
methods used in traditional business practices and offers another important channel
for mass communication (Foo & Lim, 1997). In the short time since its inception, the
Internet has indeed revolutionized business, in that it redefines the methods used in
traditional business practices and offers another important channel for mass
communication (Foo & Lim, 1997).
Business
Definition:
Internet Marketing is an all-inclusive term for marketing products and/or services
online – and like many all-inclusive terms, Internet marketing means different things
to different people.
Web Marketing or Internet Marketing
Internet marketing, a new concept in the marketing era, helps in promoting your
products and services with the use of internet. It has various techniques of promotion
like pay per click (PPC), banner ads, e-mail marketing, interactive marketing, search
engine optimization (SEO), blog marketing and article marketing.
6
7. Internet marketing is a constituent of e-commerce (electronic commerce). The
concept of internet marketing and e-commerce is widely used nowadays and will
prove useful for any business. This ensures to provide its customers with all the
facilities, which includes availability of information. Consumers can purchase any
product at any time, which saves not only your time but also your money.
A Search Online, an online marketing company deals with optimization of any site. It
not only brings traffic to your site but also helps in improving page rank. We offer
different services to our clients in various fields to bring about an increase in sales on
internet. In other words, A Search Online helps in the promotion of your website on
all major search engines.
Essentially, though, Internet marketing refers to the strategies that are used to market
a product or service online, marketing strategies that include search engine
optimization and search engine submission, copywriting that encourages site visitors
to take action, web site design strategies, online promotions, reciprocal linking, and
email marketing – and that’s just hitting the highlights.
Online marketers are constantly devising new Internet marketing strategies in the
hopes of driving more traffic to their Web sites and making more sales.
7
8. Internet marketing, also referred to as online marketing or e-marketing, it is the
marketing of products or services over the Internet. The Internet has brought many
unique benefits to marketing including low costs in distributing information and
media to a global audience. The interactive nature of Internet marketing, both in
terms of instant response and in eliciting response, are unique qualities of the
medium.
Internet marketing ties together creative and technical aspects of the internet,
including design, development, advertising and sales. Internet marketing methods
include search engine marketing, display advertising, e-mail marketing, affiliate
marketing, interactive advertising, online reputation management and also Social
Media Marketing Methods such as blog marketing, and viral marketing.
Internet marketing is the process of growing and promoting an organization using
online media. Internet marketing does not simply mean 'building a website' or
'promoting a website'. Somewhere behind that website is a real organization with real
goals.
An Internet marketing strategy includes all aspects of online advertising online
activity that promotes a company online, including websites, blog sites, article and
8
9. press releases, online market research, email marketing, and advertising (ppc /
banners etc.)
Business models
Internet marketing is associated with several business models. The model is typically
defined by the goal. These include e-commerce, where goods are sold directly to
consumers or businesses; publishing, or the sale of advertising; and lead-based sites,
where an organization generates value by getting sales leads from their site. There are
many other models based on the specific needs of each person or business that
launches an internet marketing campaign.
Internet marketing refers to the placement of media along different stages of the
Customer engagement Cycle, through Search Engine Marketing, Search Engine
Optimization, Banner Ads on specific sites, email marketing and Web 2.0 strategies.
Advantages
One of the benefits associated with Internet marketing is the availability of great
amounts of information. Consumers can access the Internet and research products, as
well as purchase them at any hour of any day. Companies that use Internet marketing
can also save money because of a reduced need for a sales force. Overall, Internet
marketing can help a business' expansion from a local market to a national or
9
10. international one, faster. Compared to traditional media, such as print, radio and TV,
Internet marketing can have a relatively low cost of entry.
There are a few important characteristics that differentiate Internet marketing from
"off-line marketing":
- One-to-one vs. one-to-many approach: the targeted user is typically browsing the
Internet on their own, and the marketing messages reach them personally. This can
be very clearly seen in search marketing, where the users find advertisements
targeted to specific keywords that the users asked for.
- Demographics targeting vs. behavioral targeting: off-line marketers typically
segment their markets according to age group, sex, geography, and other general
factors. Online marketers have the luxury of targeting by activity. This is a deeper
form of targeting, since the advertiser knows that the target audience are people who
do a certain activity (upload pictures, have blogs, etc.) instead of just expecting that a
certain group of people will like their new product or service.
- Measurability: Almost all aspects of an online campaign can be traced, measured,
and tested. The advertisers either pay per banner impression (CPM), pay per click
10
11. (PPC), or pay per action accomplished. Therefore, it is easy to understand which
messages or offering are more appealing to the audience.
- Response and immediate results: Since the online marketing initiatives usually
require users to click on the message, go to a website, and perform a targeted action,
the results of campaigns are immediately measured and tracked. On the other hand,
someone driving a car who sees a billboard, will at best be interested and might
decide to get more information at some time.
Internet marketing, as of 2011, is growing faster than other types of media. Since
exposure, response and overall efficiency of Internet media is easier to track than
traditional "off-line" media, through the use of web analytics for instance, Internet
marketing can offer a greater sense of accountability for advertisers. Increasingly,
however, marketers and their clients are becoming aware of the need to measure the
collaborative effects of marketing, i.e. how the Internet affects in-store sales, etc.,
instead of silting each medium. The effects of Multi-Channel Marketing can be
difficult to determine, but are an important part of ascertaining the value of media
campaigns.
For both companies and consumers that participate in online business, security
concerns are very important. Many consumers are hesitant to buy items over the
11
12. Internet because they do not trust that their personal information will remain private.
Recently, some companies that do business online have been caught giving away or
selling information about their customers. Several of these companies have
guarantees on their websites, claiming customer information will be private. Some
companies that buy customer information offer the option for individuals to have
their information removed from the database (known as opting out). However, many
customers are unaware that their information is being shared and are unable to stop
the transfer of their information between companies.
Security concerns are of great importance and online companies have been working
hard to create solutions. Encryption is one of the main methods for dealing with
privacy and security concerns on the Internet. Encryption is defined as the conversion
of data into a form called a cipher. This cipher cannot be easily intercepted unless an
individual is authorized by the program or company that completed the encryption. In
general, the stronger the cipher, the better protected the data is. However, the
stronger the cipher, the more expensive encryption becomes.
Another major security concern that consumers have with ecommerce merchants is
whether or not they will receive exactly what they purchase. Trustworthy, reliable
merchant performance has been a consumer concern since the inception of
ecommerce, and to date, merchants have attempted to address these concerns by
12
13. investing in and building strong consumer brands (Amazon, eBay, Overstock.com),
and by leveraging merchant / feedback rating systems and ecommerce bonding
solutions. All of these solutions attempt to assure consumers that their transactions
will be free of problems because the merchants can be trusted to provide reliable
products and services. In addition, the major online payment mechanisms (credit
cards, PayPal, Google Checkout, etc.) have also provided back-end buyer protection
systems to address problems after they actually do occur.
13
15. 1.2 COMPANY PROFILE
Market Vision specializes in providing Advanced Analytics and Market Research
services to its clients. We deliver value to our clients by delivering Better Marketing
Intelligence, Twice as Fast at Half theCost.
Whether it is a market research project that requires quick turnaround or a modeling
project that requires application of advanced analytics, Market Vision has a solution
for you. We help companies get a better value for their marketing budget by
delivering superior results through a combination of significant cost savings, top-
notch talent, process excellence and constant innovation.
Our growing client list includes top companies in industries such as Financial
Services, Consulting, Retail, Software and Technology.
Our Vision
We see ourselves creating unprecedented value for our clients and for ourselves
through Innovation, Collaboration, and Operational Excellence. We work in
partnership with companies who embrace globalization in order to boost R&D
performance and optimize value across the product and service lifecycle. We strive to
attract the best talent around the world and to create an exciting and caring
15
16. environment full of growth opportunities. We govern ourselves through a set of
strong values emphasizing meritocracy, integrity, teamwork, diversity and equality.
Our Value Proposition
Better marketing intelligence. Twice as fast. Half the cost. No compromises
Market Vision delivers on the bold value proposition of delivering better marketing
intelligence, twice as fast, at half the cost.
Delivering more for less
Industry leadership
Highly advanced marketing analytics
MARKETING ANALYTICS
Market Vision specializes in providing consulting-oriented data-driven marketing
solutions based on its Advanced Marketing Analytics expertise. The Market Vision
team combines its strength in advanced analytics techniques with its superior
marketing knowledge and advanced problem solving skills to resolve strategic as
well as tactical marketing problems such as New Product Introduction, Customer
Retention and Growth, Revenue Management, Leads Management, Target Segment
Identification, etc.
16
18. 2. ABOUT THE STUDY
2.1 NEED FOR THE STUDY
Internet provides great amounts of information. Consumers can access the Internet
and research products, as well as purchase them at any hour of any day. Companies
that use Internet marketing can also save money because of a reduced need for a sales
force. Overall, Internet marketing can help a business' expansion from a local market
to a national or international one, faster. Compared to traditional media, such as print,
radio and TV, Internet marketing can have a relatively low cost of entry. Thus, the
need to study internet marketing.
Internet marketing requires customers to use newer technologies than traditional
media, not all people may get the message. Low speed Internet connections are one
barrier. If companies build overly large or complicated web pages, some Internet
users struggle to download the information on dial up connections or mobile devices.
the inability of shoppers to touch, smell, taste or try-on tangible goods before making
an online purchase. However, it is an industry standard for e-commerce vendors to
have liberal return policies and in store picks up services to reassure customers.
18
19. 2.2 OBJECTIVES OF THE STUDY
To evaluate customer perception towards the products
To evaluate the purchasing rate of a customer
To evaluate website
To evaluate how often customer visit website for purchase a product
19
20. 2.3 RESEARCH METHODOLOGY
2.3.1 RESEARCH DESIGN:
The research objective define, the next step is to select the research
design to be adopted to conduct the tests. The present research study had been
conducted to study the evaluating online shopping experience of reddif online
shopping customers. According to the information needed, the present is exploratory
research.
2.3.2 DATA COLLECTION
For the purpose of conducting this study data been collected from two sources those
are
• PRIMARY SOURCE
• SECONDARY SOURCE
PRIMARY SOURCE OF THE DATA
To understand the shopping experience of online customers a sample list as been
prepared by randomly selecting customers who have done shopping online with
rediff. For conducting this study a structured questionnaire were designed the
questionnaire contain three categories part one contain the information regarding to
know the customer purchasing rate , second part containing the questions to evaluate
website and third one is evaluate the product range, these questionnaire were
administered through email
20
21. SECONDARY SOURCE OF THE DATA
For the purpose of conducting study data been collecting through secondary source
that is from company websites, broachers and from marketing journals
2.3.3 SAMPLE DESIGN
To conducting the study 200 questionnaire were send to the customers of rediff by
email from among that total 128 costumers gave the replay among that 27
questionnaires found to be incomplete remaining 101 were taken for conducting
survey
2.4 SCOPE AND LIMITATIONS
2.4.1 SCOPE OF THE STYDY
Scope of the study is limited to rediff online customers, these customer were
randomly chosen from rediff shopping data base
2.4.2 Limitations:
• Internet marketing requires customers to use newer technologies than
traditional media, not all people may get the message.
• Low speed Internet connections are one barrier. If companies build overly
large or complicated web pages, some Internet users struggle to download the
information on dial up connections or mobile devices.
21
22. • The buyer's perspective, another limitation is the inability of shoppers to
touch, smell, and taste or try-on tangible goods before making an online
purchase.
• It is an industry standard for e-commerce vendors to have liberal return
policies and in store pick up services to reassure customers.
22
24. 3. DATA ANALYSIS
Age Group
Table 1: Age Group
Frequenc
y Percent
20-25 32 31.7
25-30 42 41.6
31-35 27 26.7
Total 101 100.0
Table: 1 reveals that out of the total 101 respondents’ surveyed, 32 respondents are
under the age group of 20-25, and 42 respondents are in the age group of 25-30. 27
respondents are in the age group of 31-35
AGE
20-25
25-30
31-35
Qualification
24
25. Table: 2
Frequency Percent
Valid GRADUATES 52 51.5
POST
43 42.6
GRADUATES
DOCTORATE 6 5.9
Total 101 100.0
QUALIFICATION
GRADUATES
POST
GRADUATES
DOCTORATE
Table: 2 reveals that out of the total 101 respondents’ surveyed 52 respondents were
Graduates which is the highest, 43 respondents were Post Graduates, and 6
respondents were Doctorates.
Income
25
26. Table 3
Frequency Percent
Valid LESS THAN 10000 8 7.9
10000 TO 15000 38 37.6
15000 TO 20000 31 30.7
20000 TO 25000 24 23.8
Total 101 100.0
INCOME
LESS THAN 10000
10000 TO 15000
15000 TO 20000
20000 TO 25000
Table 3 reveals that out of the total 101 respondents’ surveyed, 8 respondents have a
monthly income of less than 10,000, 38 respondents have an income of
10,000-15,000, 31 respondents have 15,000-20,000,and 24 respondents have
20,000-25,000.
26
27. Make purchase online
Table 5
Frequency Percent
Valid Never 8 7.9
Rarely 38 37.6
Often 31 30.7
Very Often 24 23.8
Total 101 100.0
make purchase online
NEVER
Rarely
Often
Very Often
Table 5 Reveals that out of the total 101 respondents, 8% of respondents never make
online purchases, 38% rarely make purchases online, 30% make purchases often, and
23% make purchases very often.
27
28. Visit website
Table 6
Frequency Percent
Valid Never 8 7.9
Rarely 38 37.6
Often 31 30.7
Very Often 24 23.8
Total 101 100.0
visit website
NEVER
Rarely
Often
Very Often
Table 6, shows that out of the total 101 respondents, 38% respondents rarely visit
website, 30% visit website often, and 23% visit websites very often.
Website easy to navigate
28
29. Table 7
Frequency Percent
Never 12 11.9
Rarely 40 39.6
Often 38 37.6
Very Often 11 10.9
Total 101 100.0
website easy to navigate
NEVER
Rarely
Often
Very Often
Table 7 shows that out of the total 101 respondents, 12% never found it easy, 40%
rarely found it easy, 37% often, and 11% often found the website easy to navigate.
Where do you access the web?
Table 8
29
30. Frequency Percent
Home 35 34.7
Office 29 28.7
Internet Centre 29 28.7
Public Library 8 7.9
Total 101 100.0
where do you access the web
NEVER
Rarely
Often
Very Often
Table 8 shows that out of the total 101 respondents, 35 respondents access the web in
home, 29 respondents access the web in office, 29 respondents access the web in
internet cafes and 8 respondents access the web in public library.
30
31. Website home page appealing
Table 9
Frequency Percent
Strongly Disagree 8 7.9
Disagree 18 17.8
Neither Disagree nor
23 22.8
Agree
Agree 22 21.8
Strongly Agree 30 29.7
Total 101 100.0
website home page appealing
Strongly Disagree
Disagree
Neither Disagree
or Agree
Agree
Strongly Agree
Table 9 shows that out of the total 101 respondents,8 respondents strongly disagree
that the home page is appealing,18 respondents disagree, 23 respondents neither
disagree nor agree, 22 respondents agree and 30 respondents strongly agree.
31
32. Website is well laid out
Table 10
Frequency Percent
Strongly Disagree 6 5.9
Disagree 9 8.9
Neither Disagree or
29 28.7
Agree
Agree 30 29.7
Strongly Agree 27 26.7
Total 101 100.0
website is well laid out
Strongly Disagree
Disagree
Neither Disagree
or Agree
Agree
Strongly Agree
Table 10 shows that out of the total 101 respondents,6 respondents strongly disagree
that the home page is appealing,9 respondents were disagree, 29 respondents neither
disagree nor agree, 30 respondents were agree and 27 respondents were strongly
agree.
32
33. Website font size, styles are visible and clear
Table 11
Frequency Percent
Strongly Disagree 6 5.9
Disagree 15 14.9
Neither Disagree or
27 26.7
Agree
Agree 30 29.7
Strongly Agree 23 22.8
Total 101 100.0
website font size ,styles are visible and clear
Strongly Disagree
Disagree
Neither Disagree
or Agree
Agree
Strongly Agree
Table 11 shows that out of the total 101 respondents,6 respondents strongly disagree
that the home page is appealing,15 respondents were disagree, 27 respondents neither
disagree nor agree, 30 respondents were agree and 23 respondents were strongly
agree.
33
34. Content informative
Table 12
Frequency Percent
Strongly Disagree 15 14.9
Disagree 26 25.7
Neither Disagree or
18 17.8
Agree
Agree 24 23.8
Strongly Agree 18 17.8
Total 101 100.0
website content informative
Strongly Disagree
Disagree
Neither Disagree
or Agree
Agree
Strongly Agree
Table 12 shows that out of the total 101 respondents,15 respondents strongly
disagree that the home page is appealing,26 respondents were disagree, 18
respondents neither disagree nor agree, 24 respondents were agree and 18
respondents were strongly agree.
Website has pleasant shopping atmosphere
34
35. Table 13
Frequency Percent
Strongly Disagree 6 5.9
Disagree 9 8.9
Neither Disagree or
29 28.7
Agree
Agree 30 29.7
Strongly Agree 27 26.7
Total 101 100.0
website has pleasant shopping atmosphere
Strongly Disagree
Disagree
Neither Disagree
or Agree
Agree
Strongly Agree
Table 13 shows that out of the total 101 respondents,6 respondents strongly disagree
that the home page is appealing,9 respondents were disagree, 29 respondents neither
disagree nor agree, 30 respondents were agree and 27 respondents were strongly
agree.
35
36. Website is easy to navigate
Table 14
Frequency Percent
Strongly Disagree 15 14.9
Disagree 30 29.7
Neither Disagree or
32 31.7
Agree
Agree 18 17.8
Strongly Agree 6 5.9
Total 101 100.0
website is easy to navigate
Strongly Disagree
Disagree
Neither Disagree
or Agree
Agree
Strongly Agree
Table 14 shows that out of the total 101 respondents,15 respondents strongly
disagree that the home page is appealing,30 respondents were disagree, 32
respondents neither disagree nor agree, 18 respondents were agree and 6 respondents
were strongly agree.
36
37. Product range good range of products
Table 15
Frequency Percent
Strongly Disagree 3 3.0
Disagree 23 22.8
Neither Disagree or
36 35.6
Agree
Agree 30 29.7
Strongly Agree 9 8.9
Total 101 100.0
product range good range of products
Strongly Disagree
Disagree
Neither Disagree
or Agree
Agree
Strongly Agree
Table 15 shows that out of the total 101 respondents,3 respondents strongly disagree
that the home page is appealing,23 respondents were disagree, 36 respondents neither
disagree nor agree, 30 respondents were agree and 9 respondents were strongly agree.
37
38. Choice of products with in each range
Table 16
Frequency Percent
Strongly Disagree 9 8.9
Disagree 32 31.7
Neither Disagree or
30 29.7
Agree
Agree 15 14.9
Strongly Agree 15 14.9
Total 101 100.0
choice of products with in each range
Strongly Disagree
Disagree
Neither Disagree
or Agree
Agree
Strongly Agree
Table 16 shows that out of the total 101 respondents,9 respondents strongly disagree
that the home page is appealing,32 respondents were disagree, 30 respondents neither
disagree nor agree, 15 respondents were agree and 15 respondents were strongly
agree.
38
39. Products sold are good quality
Table 17
Frequency Percent
Strongly Disagree 15 14.9
Disagree 26 25.7
Neither Disagree or
18 17.8
Agree
Agree 24 23.8
Strongly Agree 18 17.8
Total 101 100.0
product sold are good quality
Strongly Disagree
Disagree
Neither Disagree
or Agree
Agree
Strongly Agree
Table 17 shows that out of the total 101 respondents,15 respondents strongly
disagree that the home page is appealing,26 respondents were disagree, 18
respondents neither disagree nor agree, 24 respondents were agree and 18
respondents were strongly agree.
39
40. Product sold are competitively priced
Table 18
Frequency Percent
Strongly Disagree 6 5.9
Disagree 9 8.9
Neither Disagree or
29 28.7
Agree
Agree 30 29.7
Strongly Agree 27 26.7
Total 101 100.0
product sold are competitively priced
Strongly Disagree
Disagree
Neither Disagree
or Agree
Agree
Strongly Agree
Table 18 shows that out of the total 101 respondents,6 respondents strongly disagree
that the home page is appealing,9 respondents were disagree, 29 respondents neither
disagree nor agree, 30 respondents were agree and 27 respondents were strongly
agree.
40
41. Products are generally available
Table 19
Frequency Percent
Strongly Disagree 15 14.9
Disagree 26 25.7
Neither Disagree or
18 17.8
Agree
Agree 24 23.8
Strongly Agree 18 17.8
Total 101 100.0
products are generally available
Strongly Disagree
Disagree
Neither Disagree
or Agree
Agree
Strongly Agree
Table 19 shows that out of the total 101 respondents,15 respondents strongly
disagree that the home page is appealing,26 respondents were disagree, 18
respondents neither disagree nor agree, 24 respondents were agree and 18
respondents were strongly agree.
41
42. There are regular special offers
Table 20
Frequency Percent
Strongly Disagree 6 5.9
Disagree 9 8.9
Neither Disagree or
29 28.7
Agree
Agree 30 29.7
Strongly Agree 27 26.7
Total 101 100.0
there are regular special offers
Strongly Disagree
Disagree
Neither Disagree
or Agree
Agree
Strongly Agree
Table 20 shows that out of the total 101 respondents,6 respondents strongly disagree
that the home page is appealing,9 respondents were disagree, 29 respondents neither
disagree nor agree, 30 respondents were agree and 27 respondents were strongly
agree.
42
43. Special offers that are available are well advertised
Table 21
Frequency Percent
Strongly Disagree 15 14.9
Disagree 30 29.7
Neither Disagree or
32 31.7
Agree
Agree 18 17.8
Strongly Agree 6 5.9
Total 101 100.0
special offers that are available are well advertised
Strongly Disagree
Disagree
Neither Disagree
or Agree
Agree
Strongly Agree
Table 21 shows that out of the total 101 respondents,15 respondents strongly
disagree that the home page is appealing,30 respondents were disagree, 32
respondents neither disagree nor agree, 18 respondents were agree and 6 respondents
were strongly agree.
Represents good value for money
43
44. Table 22
Frequency Percent
Strongly Disagree 3 3.0
Disagree 23 22.8
Neither Disagree or
36 35.6
Agree
Agree 30 29.7
Strongly Agree 9 8.9
Total 101 100.0
represents good vaue for money
Strongly Disagree
Disagree
Neither Disagree
or Agree
Agree
Strongly Agree
Table 22 shows that out of the total 101 respondents,3 respondents strongly disagree
that the home page is appealing,23 respondents were disagree, 36 respondents neither
disagree nor agree, 30 respondents were agree and 9 respondents were strongly agree.
44
45. Will refer this site to my friends
Table 23
Frequency Percent
Strongly Disagree 5 5.0
Disagree 19 18.8
Neither Disagree or
23 22.8
Agree
Agree 30 29.7
Strongly Agree 24 23.8
Total 101 100.0
will refer this site to my friends
Strongly Disagree
Disagree
Neither Disagree
or Agree
Agree
Strongly Agree
Table 23 shows that out of the total 101 respondents,5 respondents strongly disagree
that the home page is appealing,19 respondents were disagree, 23 respondents neither
disagree nor agree, 30 respondents were agree and 24 respondents were strongly
agree
45
46. 4. CONCLUSION
4. CONCLUSIONS AND SUGGESTIONS
CONCLUSIONS
46
47. • It can be concluded that most of the respondents are from the age group of
20-25 and their minimum educational qualification is degree.
• The income levels of most of the respondents are in the range of
10000-150000.
• 38% of the sample rarely make online purchases and they rarely visit the
website rediff.
• 38% of the respondents found the website easy to navigate
• 35 % of the sample accessed the internet from their homes.
• 29% found the website to be strongly appealing.
• 29% of them agree that the website is well laid out.
• 29% of them agree that the website font, styles are visible and clear.
• 25% of them disagree that the content is informative.
• 26% of them strongly agree that the shopping atmosphere is pleasing.
• 35% neither agree nor disagree that the website offers a good range of
products
• 23% agree that the products sold on the website are of high quality
• 23% agree that products are competitively priced and 29% agree they are
generally available.
• 29% agree there are special offers and 31% disagree that they are well
advertised.
47
48. • 29% agree that the products bought are value for money
• 29% responded they would refer this site to their friends.
SUGGESTIONS
• It is found that only 25% of the sample have a positive perception regarding
the website, efforts have to implemented to increase the awareness of online
shopping among the users. The benefits of online shopping has to be
emphasized.
• Since most of the respondents fall in the age group of 20-25, promotional
campaigns targeted at this age group could yield benefits.
48
50. We would be very grateful if you could spend a few minutes completing our survey
so that we can learn from your experiences and ensure that our website, facilities and
service are of the highest standard.
1) How often you make purchases online?
1) Never 2) Rarely 3) Often 4) Very Often
2) How often do you visit our website?
1) Never 2) Rarely 3) Often 4) Very Often
3) Do you find our website easy to navigate?
1) Never 2) Rarely 3) Often 4) Very Often
4) Primarily from where do you access the web?
1) Home 2) Office 3) Internet Centre 4) Public Library
How strongly do you agree or disagree with the following statements related to
Rediff Shopping (http://shopping.rediff.com)
1) Strongly Disagree 2) Disagree 3) Neither Disagree or Agree 4) Agree 5) Strongly
Agree
Our Website
5) The Home Page is appealing 1 2 3 4 5
6) The website is well laid out 1 2 3 4 5
7) The font size, font styles are visible and clear 1 2 3 4 5
8) The Content is informative 1 2 3 4 5
9) The Website has a pleasant shopping atmosphere 1 2 3 4 5
10) The Website is easy to navigate 1 2 3 4 5
Our Product Range
11) There is a good range of products 1 2 3 4 5
12) There is a good choice of products within each range 1 2 3 4 5
14) The products sold are of a good quality 1 2 3 4 5
15) The products sold are competitively priced 1 2 3 4 5
16) Products are generally available 1 2 3 4 5
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51. 17) There are regular special offers 1 2 3 4 5
18) The special offers that are available are well advertised 1 2 3 4 5
19) The Website represents good value for money 1 2 3 4 5
20) I will refer this site to my friends / relatives 1 2 3 4 5
Demographic Information
1. Gender:
1) Male 2) Female
2. Your age group:
1) 20-25 2) 25-30 3) 30-35 4) 35-40 5) 40-45 6) >45
3. Highest degree attained
1) Graduation 2) Post graduation 3) Doctorate
4. Your monthly Income
1) < 10000 2) 10000-15000 3)15000-20000 4)20000-25000 5)>25000
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52. APPENDIX B
6.2 BIBLIOGRAPHY
MARKETING MANAGEMENT BY PHILIP KOTLAR
BASIC MARKETING
WWW.REDIFF.COM
MARKETING RESEARCH BY AEKAR, KUMAR &
DAY
MARKETING RESEARCH BY HAIR, BUSH &
ORTINAU
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