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Nivea For Man Marketing Plan for Re Lunch the Product
- 1. PRESENTATION ON CASE STUDY NIVEA PRESENTED BY: Akash Mishra-09RM017 IMIS, Bhubaneswar.
- 3. Business plan for the re-launch on NIVEA Product
- 5. Marketing plan for the re-launch on NIVEA Product Strength:
- 6. Marketing plan for the re-launch on NIVEA Product Weakness:
- 7. Marketing plan for the re-launch on NIVEA Product Opportunity:
- 8. Marketing plan for the re-launch on NIVEA Product Threats:
- 9. Marketing plan for the re-launch on NIVEA Product Setting Objectives: SMART Objectives Increase Market Share Increase Earning Full-fill customer’s wishes Strong Position
- 10. Marketing plan for the re-launch on NIVEA Product Marketing Strategy:
- 11. Marketing plan for the re-launch on NIVEA Product Promotions By NIVEA: 1980: In Magazines, Product Sampling 1990: In Magazines, Product Sampling + Radio, TV , Press Advertisings 2000: In Magazines, Product Sampling, Radio, TV , Press Advertisings + Experiential Marketing . (Emotional connection between customer & Brand) E.g.: Power League (Foot Ball Match => Positive male image) Also in websites .
- 13. Questions: