2. Company Profile
• Founded in 1963
• Sports cars
• Luxury cars
• Logo
• 120 dealership
• Headquartered in Sant’Agata
Bolognese, in Northeastern Italy.

3. Company History

4.  Leading character
 Regia Aeronautica
 Tractor Factory
 Top Agricultural Industrialist by 1950’s
 Lamborghini Trattori

6. BIRTH OF LAMBORGHINI
Started planning in 1962
 May 1963 Implementation
 Automobili Ferruccio Lamborghini
 Sant’Agata Bolognese
 25 kilometers from Bologna

10. Growth and Ownership Changings
 1998 AUDI AG, Lexury car division of
Volkswagen
 Starting of real growth
 New models
 Lamborghini Morcielago
Lamborgini Gallardo

11. Lamborghini Morcielago
• Top sold
• 4099 units
• Stopped production in Nov 2010

12. CEO OF

13. Werner Mischke Helmut Aurenz,

14. External Affairs
 Clients
 Fully satisfied
 Treated Honestly and Correctly
 Trainings to staff
 Suppliers
 Selection – Quality, Innovation, cost & Services
 Stable, Transparent and co operative relation
 Should not accept money or any other benifits

15. External Affairs
 Public Institutions
 Rel. with them must be handled by the officer
responsible for it
 It must be transparent and inspired by the
values of the company

16. External Affairs
Union Organizations and Political Parties
• Must be Maximum transparency in relation
• Economic Contribution permitted only if
permitted by law or authorized by corporate
bodies

17. External Affairs
 Health and Safety
 Health, Hygiene and safety of workers
 Good working condition
 Takes care of mental and physical condition of
workers
 Training on hazards
 Regular check ups
 Safety measures

18. External Affairs
Environmental Protection
 Reduce the use of natural resources in plants
 Environmentally efficient technologies
 Train employees to handle the natural
resources with care

19.  Target Particular Demographic
 Market Dominance
 Innovation
 Diversification

20.  Product
 Price
Promotion
Place

21.  Item that satisfies Customer needs
 Tangible/intangible
 Life cycle
 Product mix

22.  Amount that customer pays
 Deter. Comp. profit
 Cust. Perceived price
 Competing products
 Products Attributes over other

23. AVENTADOR LP 700-4

25. SESTO ELEMENTO

26.  Any means to provide information about a product
Advertising
Public relations
Personal selling
Sales promotion

28.  Located at Sant’Agata Bolognese
Models of all cars prodused

29.  Customer Access Convenience
 120 dealers
 World Wide
 2 in India

30. Sales of Lamborghini
 Top Sales in 2008 – 2430 units
 2009 - 1515
 2010 - 1302
 2011 - 1480

31. Conclusion
 Lamborghini was made as a challenge to
Ferrari, by irradiating all the negatives that
they had and it has been doing its part hence
forth. With the support from Volkswagen it
has attained a to its heights and as the
measures taken by them are customer
oriented and satisfactory, they shall grow far
beyond the present

32. THANK YOU