1. In
Movie
Product
Placements.
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2. IN Movie Product
Placement.
“There is nothing accidental in a frame
of a movie Like
“Bodyguard 2011” & “Don 2006.”
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3. Inclusion of branded
products, logos, or insignia in a
movie is called PVP
Plug versus Placement:
a “plug” is an on-camera mention
of a brand, usually delivered by a
celebrity.
Placement usually integrates a
brand into a scene or story line.
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4. Brand placement had a significant
effect on brand image.
Placements can be effective even if
they are not consciously recalled
About 70% of visual exposures are
less than five seconds.
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5. How It works?
 This may seem a bit confusing, but really, it's quite simple. The
majority of us are getting tired of ads. Today's consumer is
inundated with advertising
everywhere: billboards, magazines, buses, newspapers, the
Internet... And these are just the usual suspects.
 More and more ad-space is popping up every day. From
people walking down the street wearing signs, to flyers on our
cars and in our mailboxes-- we see ads all day.
 When it's a product placement. Once mainly found only on the
big screen, product placement has been making quite a few
appearances on TV .In this article, we'll explain what product
placement is and examine how it is used in movies, television.
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6. Types of placements
Visual: a branded product serves as a prop in
the scenery or background
Audible: A character refers to a brand by name
Use: A character uses a product
Integrated: the brand is integrated into the
story line.
 Integrated placements are the most effective
Virtual placements: (digitally added after the
fact)
Lets see some of Examples!!!.
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7. Audi Q7 – Bodyguard
2011.(type- Visual).
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8. Some More Stills!.
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9. Audi Q7 Audible &
visual
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10. Sony Vaio Laptop
(type- visual & integral.)
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11. Some More Stills from
movie.
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12. Sony Laptop
(Integral & visual)
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13. Blackberry Mobile!
(type-visual)
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14. BlackBerry Mobile
(audible Type)
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15. BlackBerry
(Audible & integral)
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16. Don 2006.
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17. Motorola Phone (type-
visual)
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18. Motorola phone
(integral &visual type)
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19. Oakley Sunglasses
(Type – visual)
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20. THANK YOU!
PRESENTATION BY:
AKIB SIDDIQUI
FU1, 02.
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