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Sony's human resource management
 Sony was established in 1946 in Tokyo by
  Masaru Ibuka and Akio Morita.
 Originally called Tokyo Tsushin Kogyo (Tokyo
  Telecommunications Engineering Company).
 Sony employs 168,000 people worldwide.
 Sony is producing and marketing Play Station
  (home video game system), TV, digital and
  video cameras, computers and music players.
 Sony  had a managerial problem in 2005.
 Sony hired sir Howard Stringer who leads to
  close 11 plants, cuts more than 10,000 jobs and
  shifts component manufacturing to low cost
  locations as a chairman and CEO.
 Sony operates in many countries, so national
  environment of sony differs sharply in terms of
  culture, legal system, economic conditions,
  technology levels and infrastructure.
 The  main aim of Sony is to be progressive in
  international human resource management.
 Criterias of Sony are entrepreneurial spirit,
  thinking creatively and strong
  communication skills when Sony is recruiting
  new employees.
 HR managers of Sony are spending much time
  with employees,linking firm’s objectives and
  strategies in order to achieve important
  tasks.
 Firstlymanagers are identifying the jobs and then
  they are looking for talents that they need to hire
  for the job.
 Sony offers management trainee programs for its
  most promising recruits.
 Trainees are on duty to find ways to use their
  talents to advance the company.
 Sony uses online system for a reason that to make
  easy the development of personnels all aroud the
  world.
 In 2001, the japanese yen’s appreciation against
  the dollar an euro leads high cost for sony and it
  decreased profitability of the company and Sony
  closed 16 plants.
 Because of this result Sony faced problems with
  employees in some countries.
 As a result sony tooks pain to reduce workforce.
 Sony follows an “integrity approach” to foreign
  manufacturing operations and attempts to
  maintain work place standarts that exceed local
  requirements.
 Sony is attempting to establish a universial
  standard of employement, offering superior
  working conditions and locally relevant wages
  and benefits at all locations.
 At the corporate social responsiblity, sony is
  focusing on creating link between its business and
  the environment.
 Sony has code of conduct which sets the basic
  internal standards to be observed by all directors,
  officers and employees in order to make strong the
  corporate governance, business ethics.
 Sony’s basic policies are concerning ethical
  business practices and activities, including respect
  for human rights
 Sony  has enough capacity to success corporate
  social responsibility.
 Managers are researching the standards of all
  countries that it operates and it gives value its
  employees according to the standards.
 Sony is doing this job perfect and it collects its
  fruits with high motivation of employees and
  efficiency.
 There  are a number of employee programs and
  policies in place designed to make employees
  feel valued and appreciated which in turn,
  amount to happy and motivated employees.
 They offer a stimulating, challenging and highly
  supportive work environment –with an
  outstanding reputation for exceptional quality
  and services.
 To ensure their employees find a healthy balance
  between their professional and personal lives, Sony
  offers a number of incentives and benefits including:
 Employee assistance plans.
 Life Works child/elder care referral programs. Life
  Works provides employees with information and
  resources that can help improve many areas of your
  life, from personal to professional.
 Career and Employee Development
 Cross functional experience with Project Marketplace.
 Seminars on stress and other issues
 Up to 3-weeks paid vacation the first year
 11 paid Holidays (vary by Sony location)
 Time off policies to accommodate personal needs
 Opportunities for flexible work arrangements
 At Sony, their comprehensive and customized
  health care plans go beyond medical, dental and
  vision benefits. They include preventative health
  care options, education programs and access to
  gym memberships so you stay fit, happy and
  healthy.
 Medical, Prescription, Dental & Vision benefit
  coverage for you and your family
 On-site fitness centers
 On-site cafeterias
 Wellness fairs
 100 percent coverage for wellness visits (check ups)
  in the medical and dental plans
 Health risk assessments
 Gym discounts
 Stop smoking programs
 Nutrition information
Sony provides retirement and compensation options that
  will help you build a financially secure future for you
  and your family.
 Competitive pay and incentives
 Annual Retirement savings contribution.
 Life and accidental insurance
 Salary continuation for disability
 Long-term disability insurance
 Long-term care insurance
 Discounted home and auto insurance
 Employee stock purchase plan
 Education assistance
 Student loans
 Discounted Sony products
 Legal Plan – Discounted Legal Services
 technology tools to help employees
 excel in their jobs
Employee Communications
 Pre-product     launch demonstrations are
    regularly hosted to give employees an
    "insider's" look at upcoming product
    developments.

  regular educational events
  , meetings, forums,
   knowledge sharing events
 Employee satisfaction is continuously
  monitored through employee surveys
 Akib Siddiqui
 Pritesh Patel.

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Sony's human resource management

  • 2.  Sony was established in 1946 in Tokyo by Masaru Ibuka and Akio Morita.  Originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company).  Sony employs 168,000 people worldwide.  Sony is producing and marketing Play Station (home video game system), TV, digital and video cameras, computers and music players.
  • 3.  Sony had a managerial problem in 2005.  Sony hired sir Howard Stringer who leads to close 11 plants, cuts more than 10,000 jobs and shifts component manufacturing to low cost locations as a chairman and CEO.  Sony operates in many countries, so national environment of sony differs sharply in terms of culture, legal system, economic conditions, technology levels and infrastructure.
  • 4.  The main aim of Sony is to be progressive in international human resource management.  Criterias of Sony are entrepreneurial spirit, thinking creatively and strong communication skills when Sony is recruiting new employees.  HR managers of Sony are spending much time with employees,linking firm’s objectives and strategies in order to achieve important tasks.
  • 5.  Firstlymanagers are identifying the jobs and then they are looking for talents that they need to hire for the job.
  • 6.  Sony offers management trainee programs for its most promising recruits.  Trainees are on duty to find ways to use their talents to advance the company.  Sony uses online system for a reason that to make easy the development of personnels all aroud the world.
  • 7.  In 2001, the japanese yen’s appreciation against the dollar an euro leads high cost for sony and it decreased profitability of the company and Sony closed 16 plants.  Because of this result Sony faced problems with employees in some countries.  As a result sony tooks pain to reduce workforce.
  • 8.  Sony follows an “integrity approach” to foreign manufacturing operations and attempts to maintain work place standarts that exceed local requirements.  Sony is attempting to establish a universial standard of employement, offering superior working conditions and locally relevant wages and benefits at all locations.
  • 9.  At the corporate social responsiblity, sony is focusing on creating link between its business and the environment.  Sony has code of conduct which sets the basic internal standards to be observed by all directors, officers and employees in order to make strong the corporate governance, business ethics.  Sony’s basic policies are concerning ethical business practices and activities, including respect for human rights
  • 10.  Sony has enough capacity to success corporate social responsibility.  Managers are researching the standards of all countries that it operates and it gives value its employees according to the standards.  Sony is doing this job perfect and it collects its fruits with high motivation of employees and efficiency.
  • 11.  There are a number of employee programs and policies in place designed to make employees feel valued and appreciated which in turn, amount to happy and motivated employees.  They offer a stimulating, challenging and highly supportive work environment –with an outstanding reputation for exceptional quality and services.
  • 12.  To ensure their employees find a healthy balance between their professional and personal lives, Sony offers a number of incentives and benefits including:  Employee assistance plans.  Life Works child/elder care referral programs. Life Works provides employees with information and resources that can help improve many areas of your life, from personal to professional.  Career and Employee Development  Cross functional experience with Project Marketplace.  Seminars on stress and other issues  Up to 3-weeks paid vacation the first year  11 paid Holidays (vary by Sony location)  Time off policies to accommodate personal needs  Opportunities for flexible work arrangements
  • 13.  At Sony, their comprehensive and customized health care plans go beyond medical, dental and vision benefits. They include preventative health care options, education programs and access to gym memberships so you stay fit, happy and healthy.  Medical, Prescription, Dental & Vision benefit coverage for you and your family  On-site fitness centers  On-site cafeterias  Wellness fairs  100 percent coverage for wellness visits (check ups) in the medical and dental plans  Health risk assessments  Gym discounts  Stop smoking programs  Nutrition information
  • 14. Sony provides retirement and compensation options that will help you build a financially secure future for you and your family.  Competitive pay and incentives  Annual Retirement savings contribution.  Life and accidental insurance  Salary continuation for disability  Long-term disability insurance  Long-term care insurance  Discounted home and auto insurance  Employee stock purchase plan  Education assistance  Student loans  Discounted Sony products  Legal Plan – Discounted Legal Services
  • 15.  technology tools to help employees excel in their jobs Employee Communications  Pre-product launch demonstrations are regularly hosted to give employees an "insider's" look at upcoming product developments.  regular educational events , meetings, forums, knowledge sharing events  Employee satisfaction is continuously monitored through employee surveys
  • 16.  Akib Siddiqui  Pritesh Patel.