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Dr. Mohd Asif Khan
Dr. Mohd Asif Khan

This presentation is present in Indian Library Association (ILA) Conference held in Birla Institute of Management Greater Noida from 21 Jan to 24 Jan 2010

Education
1 of 29
Mohammad Hasham Ansari , Aleem Akhtar Mohammad Asif Mustafa Khan
ABSTRACT ,[object Object]
INTRODUCTION: ,[object Object]
DEFINITION OF MARKETING: ,[object Object],[object Object],[object Object],[object Object]
CONCEPT OF MARKETING: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRE-REQUISITIES IN MARKETING: ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMPONENTS OF INFORMATION MARKETING ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLANNING AND DEVELOPMENT OF NEW PRODUCTS AND SERVICES. : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],New products are not always produced. Sometimes the old products are repackaged and promoted in a different place or for a new segment of consumers. The purpose is to promote the product initially with an influential segment of the population whose support and satisfaction will ensure that other sections of consumers probably will also become consumers of the product.
[object Object],[object Object],[object Object]
INFORMATON MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],SELLER PRODUCT CONSUMER STAFF BOOK READER
[object Object],[object Object],[object Object],[object Object],[object Object]
FUNCTIONS AND RESPONSIBILITIES OF A MARKETING DIVISION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING OF LIBRARY AND INFORMATION PRODUCTS AND SERVICES: ,[object Object],[object Object],[object Object]
EXAMPLES OF LIBRARY & INFORMATION SERVICES AND PRODUCT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FEEDBACK FOR IMPROVEMENT OF LIBRARY & INFORMATION PRODUCTS AND SERVICES (LIPS) ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mohammad Hasham Ansari (Research Scholar) UPRTOU, Allahabad U.P. Phone No :09319774928 Email : hashim_lis18@yahoo.co.in Aleem Akhtar (Librarian) Khandelwal College of Management and Technology, Bareilly, (UP). Phone: +91-9286139008 Email: [email_address] Mohammad Asif Mustafa Khan (Librarian) Indian Business Academy, Plot No -44, Knowledge Park 3 rd Greater Noida, (UP). Phone No: +91 -9891639305 Email: [email_address]
 

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Ila Presentation

  • 1. Mohammad Hasham Ansari , Aleem Akhtar Mohammad Asif Mustafa Khan
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  • 28. Mohammad Hasham Ansari (Research Scholar) UPRTOU, Allahabad U.P. Phone No :09319774928 Email : hashim_lis18@yahoo.co.in Aleem Akhtar (Librarian) Khandelwal College of Management and Technology, Bareilly, (UP). Phone: +91-9286139008 Email: [email_address] Mohammad Asif Mustafa Khan (Librarian) Indian Business Academy, Plot No -44, Knowledge Park 3 rd Greater Noida, (UP). Phone No: +91 -9891639305 Email: [email_address]
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