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Design
Portfolio
      Amir Khella
      User Experience Guru
DocVerse is a document collaboration application that
makes Microsoft Office works like Google Apps.
We worked with the Founders to define the product
experience, brainstorm user stories and requirements,
and designed a set of features that deliver an intuitive
user experience on the web, and within Microsoft office.
We delivered sketches, wireframes and visual designs.
Document Dashboard
Office Plug-in
Web viewer
“Amir listens, focuses on understanding the goals and truly
takes ownership of the end product, a characteristic you don't
see in many consultants. At all times, you can feel that Amir is
fully vested in the work as if it were his own. Most of all, Amir
ended up doing a better job of managing our timeline than
even we did, which was a total bonus.”

                                             -Shan Sinha, CEO
ClerkDogs is a web application that replicates the video
store clerk recommendation experience. The service
provides movie recommendations by creating a movie
DNA that quantifies the various attributes of each film.

We worked with Stuart Skorman and his team to solve
various user interface and product design challenges, and
we continue to regularly meet with the executive and
product teams to review release goals and create
features and designs that would meet and exceed their
goals.
Amir's unique quality lies in his ability to combine analytical
and creative thinking to quickly understand the product goals
and business model, identify usability shortcomings, and
generate ideas and sketches that provide the right set of
features and designs that would answer the users' key
questions and tasks. Additionally, He can easily tap into the
collective intelligence and creative ability of everyone in the
room.

                                      -Stuart Skorman, CEO
Colligent is an actionable consumer research platform
for social media. Colligent clients include EMI, Sony,
Universal and Warner.
We worked with the executive and development team
to create a unique user experience for mining and
visualizing analytics data.
Since Colligent is currently in stealth mode, we can’t say
more. But we look forward to the blogosphere’s
reaction to the new interface soon.
“Amir helped us refine the thinking behind our product and
thus contributed to a better product design. He asks the right
questions and thinks through the problems in detail. He is a
rare combination of creative designer and analytical thinker.
He is a great to person to work with as well”

                                     - Sree Nagarajan, CEO
blist is the world’s easiest consumer database. We worked with
the founding team since product conception to integrate agile
design throughout the product lifecycle. We helped them
understand the target audience by creating use case scenarios and
creating a task-centered approach to feature design and
prototyping. We also delivered the user interface, interaction and
visual design for the product.
Blist’s main user interface
Drag and drop visual query builder
Discovering blists and templates
User profile and sharing information
“Amir is a phenomenal interaction designer and information
architect. He's a rare talent who has both the visual graphic
design skills and a strong technology foundation. He has great
business instinct and is an unwavering advocate for the end
customer who will use the software he helps design. Amir is
creative and very thorough. He works well with little direction
but also takes input from our team very collaboratively. He's
personable and great to work with. He's self-motivated and
works very hard to meet expectations and tight schedules.”

                                        - Kevin Merritt, CEO
We worked with Delve from the ideation phase to design a
user experience that enables video publishers to easily upload,
tag, organize and publish their media.

The subtlety of the UI, the streamlined user experience, and
the elegance of the style  achieves a nice degree of
transparency, and almost sits quietly in the background, enabling
users to focus on what’s most important to them: their media
files.

Delve’s user interface has been ranked among the Top 50 Most
Usable Rich Internet application by InsideRIA.
Library panel: the publisher’s digital asset manager
Channels view
Video analytics
We worked with UStream to redesign their website to
match the growing audience, and deliver viewers with a
personalized experience. We collaborated with their
team to re-brand their service and improve the design
of the landing page to include various social and viral
components as well as scheduling features. We also
redesigned the profile page to be more up-to-date with
emerging web 2.0 trends and social interaction
paradigms.
Improved landing page architecture and visual design
Improve profile page with social features
Discovering and following upcoming show
Viral video menu
Other Companies we’ve worked with
amir@fictiv.com

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Design Portfolio

  • 1. Design Portfolio Amir Khella User Experience Guru
  • 2. DocVerse is a document collaboration application that makes Microsoft Office works like Google Apps. We worked with the Founders to define the product experience, brainstorm user stories and requirements, and designed a set of features that deliver an intuitive user experience on the web, and within Microsoft office. We delivered sketches, wireframes and visual designs.
  • 6. “Amir listens, focuses on understanding the goals and truly takes ownership of the end product, a characteristic you don't see in many consultants. At all times, you can feel that Amir is fully vested in the work as if it were his own. Most of all, Amir ended up doing a better job of managing our timeline than even we did, which was a total bonus.” -Shan Sinha, CEO
  • 7. ClerkDogs is a web application that replicates the video store clerk recommendation experience. The service provides movie recommendations by creating a movie DNA that quantifies the various attributes of each film. We worked with Stuart Skorman and his team to solve various user interface and product design challenges, and we continue to regularly meet with the executive and product teams to review release goals and create features and designs that would meet and exceed their goals.
  • 8.
  • 9.
  • 10. Amir's unique quality lies in his ability to combine analytical and creative thinking to quickly understand the product goals and business model, identify usability shortcomings, and generate ideas and sketches that provide the right set of features and designs that would answer the users' key questions and tasks. Additionally, He can easily tap into the collective intelligence and creative ability of everyone in the room. -Stuart Skorman, CEO
  • 11. Colligent is an actionable consumer research platform for social media. Colligent clients include EMI, Sony, Universal and Warner. We worked with the executive and development team to create a unique user experience for mining and visualizing analytics data. Since Colligent is currently in stealth mode, we can’t say more. But we look forward to the blogosphere’s reaction to the new interface soon.
  • 12. “Amir helped us refine the thinking behind our product and thus contributed to a better product design. He asks the right questions and thinks through the problems in detail. He is a rare combination of creative designer and analytical thinker. He is a great to person to work with as well” - Sree Nagarajan, CEO
  • 13. blist is the world’s easiest consumer database. We worked with the founding team since product conception to integrate agile design throughout the product lifecycle. We helped them understand the target audience by creating use case scenarios and creating a task-centered approach to feature design and prototyping. We also delivered the user interface, interaction and visual design for the product.
  • 14. Blist’s main user interface
  • 15. Drag and drop visual query builder
  • 17. User profile and sharing information
  • 18. “Amir is a phenomenal interaction designer and information architect. He's a rare talent who has both the visual graphic design skills and a strong technology foundation. He has great business instinct and is an unwavering advocate for the end customer who will use the software he helps design. Amir is creative and very thorough. He works well with little direction but also takes input from our team very collaboratively. He's personable and great to work with. He's self-motivated and works very hard to meet expectations and tight schedules.” - Kevin Merritt, CEO
  • 19. We worked with Delve from the ideation phase to design a user experience that enables video publishers to easily upload, tag, organize and publish their media. The subtlety of the UI, the streamlined user experience, and the elegance of the style  achieves a nice degree of transparency, and almost sits quietly in the background, enabling users to focus on what’s most important to them: their media files. Delve’s user interface has been ranked among the Top 50 Most Usable Rich Internet application by InsideRIA.
  • 20. Library panel: the publisher’s digital asset manager
  • 23. We worked with UStream to redesign their website to match the growing audience, and deliver viewers with a personalized experience. We collaborated with their team to re-brand their service and improve the design of the landing page to include various social and viral components as well as scheduling features. We also redesigned the profile page to be more up-to-date with emerging web 2.0 trends and social interaction paradigms.
  • 24. Improved landing page architecture and visual design
  • 25. Improve profile page with social features
  • 26. Discovering and following upcoming show
  • 28. Other Companies we’ve worked with