Video is huge and continues to grow year after year – the king of video is Google’s YouTube. What techniques, both paid and organic, can you use to get your videos at the top YouTube. Plus, how can you best convert on those videos and video ads within Google’s ad marketplace.

1. YouTube Optimization 2.0
SMX Israel 2014
Akiva Ben-Ezra
Akiva@BenEzraMarketing.com
804-592-6591 US
050-420-9319 Israel

2. 1. Create Video

3. 2. Save Video To Desktop
 Rename video file with keyword
 Fill out meta data

5. 3. Upload Video to YouTube
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Title
Description
Url of YouTube video
Tags
Transcript
Annotations
Custom Annotations ( Clickable link to website)
Location of Video (Address of Business)
Custom Thumbnail

6. Youtube Info

7. Tags

8. Tags

9. Tags

10. Video Location

11. Transcription

12. Transcription

13. Annotations

14. Annotations

15. Youtube Channel Info

16. InVideo Programing

17. 4.Share Video
 Facebook
 Twitter
 Google Plus
 Blog about it

18. Real views

19. 5. Backlink
 Wide Variety of Backlinks (all pointing back to
YouTube video and not your website )
 Press Release (Fiverr or Newswire)
 Blog Posts

20. PR

21. Top Viral Video of 2013

22. What do they have in common?
Professional videos
2. Short and sweet
3. Transcription of video
4. Annotations taking you back to website
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26. Questions