3. Today’s Plan
Social Media Strategic Overview
Creating Content to Connect
Online Fundraising Tips
Case Studies
4. The Currency of Social Capital
Resources that we mutually invest in our
human relationships, accumulate over
time … becoming the basis of friendship
5. “Our only path to profitable
growth may lie in our ability to
turn our most loyal customers …
into our marketing department!”
Frederick F. Reichheld
27. Having a common language - understanding
Listen before you
leap…
Be sensitive to the
culture and
context, and
feeling of the
community you
are engaging
with.
28. Adding Value - Geo-caching
• What did they say well?
• What did they miss?
• Answer questions
• What are other people
saying?
• How does it apply to you?
• Imagine what could be done
in the future
• Reflect on your personal
experience
• Ask what if?”
“Read someone's blog post and start a conversation:
Before you leave a comment, ask yourself:
Beth Kanter
29. Intentionality
What is our motivation?
Is our agenda overt or covert?
Our currency must be:
Transparency, Integrity and
Authenticity.
We listen a lot with our friends, the same
is true with social media relationships.
37. •Short
•Draws people in (eg suspense or humor)
•Emotional connection
•Clear message
•Clear and easy call to action
Tips for content creation
38.
39.
40. •Clear achievable goals (but audacious)
•Making it personal – Its about you
•Create sense of urgency – matching incentives
•Easy to understand and easy to use
•Fun positive focus
•Leverage networks (Integrate online & offline)
•Say Thank you in creative and visible ways
Tips for fundraising
45. ROI of social media takes time -
6 to 18 months
•First is organizational learning
•Engagement
•Conversion
•Real World Behavior Change
From clicking to final bequests
Chris Brogan did a nice piece on the Trust Economy. Here are some of the key points.
Chris Heurer http://www.chrisheuer.com/about/
Beth Kanter
Picture - badjonni
Boys and girls Club America
Western union challenge http://www.facebook.com/WesternUnion?v=app_109315279126767
Home page link from website goes to follow us page on facebook http://www.facebook.com/bgca.clubs