1. Social media & health disparities Wen-Ying Sylvia Chou Health Communication and Informatics Research Branch National Cancer Institute SXSW Interactive March 13, 2011
10. Health-related Internet use31Chou, WS et al. 2009. Social Media Use in the US: Implications for health communication, J Med Internet Res, 1(4): e48. 2 Pew Internet and American Life Project 3Chou, WS et al. In Review. Health-related Internet Use among Cancer Survivors: Data from Health Information National Trends Survey, 2003-2008.
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12. Health-related Internet use Internet as 1st source of health information Emailing Providers Online Rx purchase Support group participation
17. Household Broadband Use by Income (2009) Dept of Commerce 2010 Report (Slide courtesy of Vish Viswanath)
18. Household Broadband Use by Race/Ethnicity (2009) Dept of Commerce 2010 Report (Slide courtesy of Vish Viswanath)
19. The Digital Divide Health information seeking by education Rutten LF et al. 2008. Cancer Communication: Health Information National Trends Survey. Washington DC: National Cancer Institute. Slide courtesy of Brad Hesse
20. The Digital Divide Health information seeking by race / ethnicity Rutten LF, Moser RP, Beckjord EB, Hesse, BW, Croyle RT. Cancer Communication: Health Information National Trends Survey. Washington DC: National Cancer Institute. 2007. Slide courtesy of Brad Hesse
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22. Controlling for Internet access, social media is penetrating the US independent of education, race/ethnicity or health care accessImage credit: www.neiu.egu
23. Social-networking site participation across race/ethnicity groups Variables in the model include: age, gender, education, race/ethnicity, self-described general health and psychological distress, and personal cancer experience. Chou, WS et al. 2009. Social Media Use in the US: Implications for health communication, J Med Internet Res, 1(4): e48.
24. Minorities have equal or greater usage on most major social media platforms PEW Internet and American Life Project 2010 data
27. There was no significant differences in any measure of health-related Internet use by race/ethnicity
28. Health status and time since cancer diagnosis did not affect health-related Internet useChou, WS et al. In Review. Health-related Internet Use among Cancer Survivors: Data from Health Information National Trends Survey, 2003-2008
With the rapid changes in communication technologies, health agencies and programs, including the NCI, are struggling to figure out how to take advantage of the new and emerging forms of communication in efforts to promote and maintain health. Distilling hype vs. reality.. Etc.
Reaching people where they are. Social influences (The Science article)
Even though only AA is significant, this result speaks to the connection between advances in technology and disparities. Why? Given Internet access, Whites are not using SM more than other ethnic groups.
Persistent digital divide? Disparities in health-related internet use?
1- Still, at least 40% of survivors not on the Net and not directly/first-handedly benefiting from Internet-based cancer communication tools and programs…. sociodemographic variability in terms of internet use…
Besides better design and usability: we also need to think about the gaps that can be filled by social media and communication changes.
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