SEO Interview Questions by Digital Marketing Training Institute... If you want to learn SEO or Full Digital Marketing you can contact us on 09833900440 or visit our website for more info: http://www.digital-marketing-courses.in/

1. SEO Interview Questions
By Digital Marketing Training Institute
Web: www.digital-marketing-courses.in | www.softprostudents.com

2. Which are the most important area to
include your keywords?
• Page title, Description and Body
text are the most important areas
where we can include keywords for
the SEO purpose.

3. What are webmaster tools?
• Webmaster tools is a free service by
Google from where we can get free
Indexing data, backlinks
information, crawl errors, search
queries, CTR, website malware
errors and submit the XML sitemap.

4. What is the best way to maximize the
frequency of crawling of your website
by search engines?
• Frequently adding new, original and
quality content on the website.

5. Do you know who is Danny Sullivan?
• He is a Journalist who covers the
field of web search, considered as
search engine guru and editor at
searchengineland.com

6. Who is Matt Cutts?
• He is the head of web spam team at
Google.
Read more about Matt Cutts
here: http://www.mattcutts.com/b
log/

7. What is the best criterion to identify the
value of a backlink?
• The authority of the domain,
quality of the content on the page
where the backlink is provided and
then the page rank of the website.

8. What is keyword proximity?
• Keyword Proximity is a
measurement criteria of the
closeness of the keywords within
the Page Title, Meta Description
and Body Text.

9. What is keyword prominence?
• Keyword prominence is the location
of the keywords in the page title,
meta description and body text…...

10. Difference between exit rate and
bounce rate?
• Bounce rate is the percentage of
people who leaves a particular
website just after visiting a single
page on this and exit rate refers to
the percentage of people who
leaves from a particular page….

11. What is the Panda Update?
• Panda is a search algorithm update
by the Google.

12. What was caffeine update?
• Caffeine update was rolled out by
Google in June 2010 and the main
purpose of this update was to
include more fresh results in the
search index, at least 50%...

13. A customer can give you an access to
only one tool, which one will you
choose, Webmasters or Analytics?
• Of Course Webmaster tools, because
these are almost the essential tools for
the search engine optimization, we can
have some analytics data in the
webmasters as well. But now due to the
inclusion of webmaster data in
Analytics, we would like to have access
to Analytics.

14. What is 404?
• It is a server error code which is
returned by the server what a
particular webpage or the file is
missing from the webhost server

15. What is 301 redirect?
• It is a SEO friendly version of
permanent redirect for the
webpages or the domains.

16. What is 302 redirect?
• It is a temporary redirect.

17. What is robots.txt?
• Robots.txt is a text file used to give
instructions to the search engine
crawlers about the caching and
indexing of a webpage, domain,
directory or a file of a website.

18. What are the other methods to restrict a
webpage from the search index?
• we can use noindex meta tag.

19. What are Google Webmaster Tools crawl
errors?
• Crawl errors provides the
information about the URL’s of your
website which are not accessible
but linked from somewhere.

20. What is a landing page?
• a landing page is a page in the
website which is designed to attract
the visitors to contact/ subscribe/
buy a service or the product by
reading few lines of important
information about that particular
service or the product on that page.

21. What is the recent change in Google
Analytics?
• Real time visitors info, visitors flow,
webmaster tools SEO data and
website speed data.

22. How to handle the duplicate page in the
website?
• using canonical tag.

23. What are the types of CSS and which is
better for SEO?
• 3 types, Internal CSS, inline CSS and
external CSS.

24. How many heading tags are there in
HTML?
• 6 tags, from H1 to H6.

25. Can we use more than one H1 on a
single webpage?
• Of course, if there is a need of
describing two related topics on the
same page then we can use, but
using more than 2 or 3 will not
provide any credit to the search
engines. Matt Cutts advise on using
more than one H1 tag.

26. Italic or Bold, which is more useful?
• Both are almost same but Italic
have a slight more better for
keyword targeting on the webpage.

27. What are top SEO ranking factors?
• Quality of content on the webpage,
quality and quantity of backlinks to the
webpage, anchor text used in the
backlinks, domain authority, social
sharing metrics and some other traffic
metrics like page CTR, bounce rate and
average time on the webpage.

28. What is the criteria for removing a
webpage from Google search index?
• It should return a 404 not found
error or it should be 301
permanently redirected.

29. Some basic and quick steps to increase
the webpage speed.
• removing the unused code and
scripts. Replacing internal and
inline CSS with the external CSS.
Using web server’s page
compression methods. Using small
sized images or minimizing the no.
of images.

30. What is CTR?
• It is Click Through Rate.

31. What is CTA?
• It is Call To Action.