1. Presented by :- Amar Chand
I-Indian
P-Premier
L-League

2. Contents
Introduction
The Bidding Process
Official sponsors for IPL
Revenue Model
Impact of IPL on other media
Gambling in IPL

3. Teams

4. TEAM OWNER CAPTAIN SPONSOR AUCTIONED
AMOUNT
Royals
Challenger
Bangalore
Kingfisher
(Vijay Mallya)
Virat kohli Reebok,
Huawei
Talecom
$ 111.6
Million
Mumbai
Indians
Reliance
Industries
Ltd.
(Mukesh
Ambani)
Rohit Sharma Idea Cellular,
Pepsi
$ 111.9
Million
Kolkata
Knight Riders
Shahrukh Khan
, Juhi Chawla ,
& jay Mehta
Gautam Gambhir Nokia,
9x
$75.9
Million
Kings XI
Punjab
Preity Zinta,
Ness Wadia,
Surendra
(Dabour Group)
George Bailey Spice
Telecom,
Coca cola
$ 76
Million

5. TEAM OWNER CAPTAIN SPONSOR AUCTIONED
AMOUNT
Delhi
Daredevils
GMR
Infrastructure
Kevin Pietersen Hero honda ,
Kingfisher
Airlines, Adidas
$ 84
Million
Deccan
Chargers
Deccan
Chronicle
(Venkattram
Reddy)
Kumar
Sangakkara
Deccan
Chronicle,Pepsi,K
ingfisher Airlines
$ 107
Million
Rajasthan
Royals
Shilpa
Shetty, Raj
Kundra
Shane
Watson
Kingfisher, Puma,
Ultratech
Cement
$ 67
Million
Chennai
Super kings
India cements
Ltd.
M S Dhoni India Cement,
Aircel, peter
England
$ 91
Million

6. Bid amount need to
be specified
Auction of
player
Each squad min. 16
player max.9
international
4 player under 21
from catchment
area
Franchisees need
to be specified
Announcement of
Tender inviting
bids
Potential
franchisees submit
bids
Bid for more than
1 city

8. REVENUE MODEL
SPONSORS
Advertisers ~Sponsors
IPL
~Gate money
~Advertising
BROADCASTERS FRANCHISEES
Media
Rights
~Bids
~Franchisee
Rights
~Title
~Licensing
Share from:
~Central Revenue
~Media Rights

9. The BCCI created history when it sold television rights of
this yet untested format to sony-worlds sports
consortium for US$1.02 bn
(-) US$ 108mn (promotion expenses)
US$ 608mn
(Broadcasting rights
next 5 yrs )
US$ 1.02bn
US$ 316mn
(Broadcasting rights
first 5 yrs)

10. Broadcaster’s Revenue
Advertising revenues for Broadcaster have seen a
steady increase since inception of IPL
IPL 2008- 3 Lakh for every 10 secs
IPL 2010- 5 Lakh for every 10 secs
IPL 2014- 8 Lakh for every 10 secs

11. Government Revenue
IPL Season 1 : 91 cr
IPL Season 3: 200 cr
IPL Season 7: 385 cr
Direct Tax : Rs 1oo cr
Tax deducted at source (TDS) from the
remuneration paid to players,umpires,
coches and commentators.
Service Tax : Rs 100 cr
Advertising and marketing
Services.

12. Franchisee Revenue
Media Rights- To be shared equally amongst franchisees
after removing IPL’s share.
Sponsorship Rights (IPL sponsors)- 54% of the amount
collected to be distributed equally amongst the
franchisees.
Local Sponsorships- Team sponsorship revenues.
Gate Receipts- Are anticipated to be a major source of
revenues. 20% of tickets are to be allocated to IPL.

13. All sponsorship revenues fall
under the Central Pool
40% IPL
100%
6% Prize
Money
54%
Franchisee

14. Impact of IPL on other Media
IPL will cause a dent in the rating and revenues of
other general entertainment channels (GECs).
There is a decline in the TRPs of top general
entertainment shows during the IPL seasons.
There is a decline in the number of movie releases
due to IPL.
IPL favour has a negative effect on the revenues of
movies at the box office.

15. Gambling in IPL
The Law says “NO”
There are bets for every match.
How to bet?
Betting usually begins few hours before the match.
Online betting possible on sites like betfair.com
What are Odds?
Odds indicate the $’s that you will win in return for each $
you bet if your prediction comes true.
What are Payouts?
Payout is the final amount of $ which you’ll earn if you win
the bet .
Total IPL betting – 6000 cr.

16. Any questions?