This is an intro to our non-linear world from an anthroplogical perspective - presented to DDB in Berlin and Amsterdam - it also looks at new ways to build organisations, and disruption
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Smlxl anthropological view of our non-linear world
1. NO
STRAIGHT
LINES:
making sense of our non-linear world
Anthropological view of culture
DDB Berlin & Amsterdam
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
3. As as a new economy
takes hold, as a
consequence of the old
one faltering, it
unleashes a powerful set
of forces that cleave the
fabric of the economy
along fault lines.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
6. In capabilities between those trained to
participate in the new technologies and those
whose skills become increasingly obsolete
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
7. Structurally
between thriving
new industries
and the old
regulatory
system
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
8. This non-linearity is causing a
comprehensive restructuring of society
at large – breaking old models
of organisation
9. the life and death of eco-systems
the emergence of a new system
trailblazers
collapse of system
hospicing
of old system
10. The trilemma of network complexity
a non-linear world
Organisation Social
Organisational,
social, economic
change
systems complexity social complexity
Economic
Ambiguity:
the coming age of
uncertainty
11. From (simple) linear to
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
12. The bible visualised with all the inter-relationships
it contains – a metaphor for the coming age
of uncertainty
WTF!?
to (chaotic) non-linear
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
15. The fight for economic survival
The fight for resources
The fight for talent – and for the best-educated young
The fight for the space of mind of your audience
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
16.
17. “Big firms have allowed themselves to be seen as
detached from society”
andrew witty, glaxosmithkline
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
18. A society that does not recognise the morality of ‘enough’ will
see excesses rise which verge on the obscene
Capitalists, are capitalism's worst enemy ‐ and particularly the
market fundamentalist tendency which has been in the
ascendant for the last 20 years.
A society that does not recognise
the morality of ‘enough’ will see
excesses rise which verge on the
obscene…
http://placebokatz.tumblr.com/page/338
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
19. “You judge a modern society, not by what it
consumes but – by what
it throws away”
zygmunt bauman
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
20. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
A more unfair world
21. We are programmed to live a very limited life in the modern age
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
22. Human nature is not like a machine
Image: http://www.flickr.com/photos/camil_t/82015664/
23. The hungry spirit
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
25. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
26. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
27.
28. alexey-titarenko_city-of-shadows-03
Noisy ghosts in in contrast, nowadays, a great
many phobias and
the machine depressions are linked to
fearfulness of how to be in the
called life world and whether one is
acceptable or not.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
29.
30. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
“What we are encountering is a panicky, an almost hysterical attempt to
escape from the deadly anonymity of modern life… and the prime cause is
not vanity… but the craving of people who feel their personality sinking
lower and lower in the whirl of indistinguishable atoms to be lost in a
mass civilisation”.
31. Our industrial world has
deconstructed humanity
almost to the point of
deconstruction
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
32. The most prescribed
drug in the world is
for depression
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
39. I + We = why?
What affects us today has a great deal to do with
answering this question
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
40. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
41. Ali’s shortest poem
“Me We”
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
42. “I”
Needs
“We”
to truly be
“I”
carl jung
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
43. Me Identity and belonging (community, and
social cohesion) is defined by how we
Self
?
meaningfully connect with the world
Single Many around us
Family
Community
Other
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
44. “Happiness is only real
when it is shared”
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
45. Coordination
Vs.
Cooperation
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
46. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
This is a story about
power
47. Access to, and, the (RE)distribution of knowledge allows
us to renegotiate the relationships of power; church,
state, government, society, commerce
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
48. Q: did the Catholic
church see
Gutenberg coming?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
49. Gutenbergs little wooden printing press was used as the tool by
Martin Luther to overthrow the hegemony of the church in Europe
and change the direction of political power
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
50.
51. alan moore | www.smlxtralarge.com | media hungary 2011
A technological revolution…
52. Or a social one?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
53. Organisations People
from From
Mars Venus
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
54. Trust networks challenge
outmoded models of
organisation & control
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
56. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
HOS
Human Operating System
57. “Networked
communication
media
is the
connective
tissue
for society”
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
58. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
59. From Nick Jenkel: we create
Adaptability
Speed
Ingenuity
meme
Scale Compassion
Justice Independence
Vision Citizenship
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
60. We seek a return to
the spirit of the
Enlightenment but on
terms appropriate to
our own age
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
63. Folk culture ?
Culture made by the folk by us you and me - participatory
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
64. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
65. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
http://www.Hlickr.com/photos/nathaninsandiego/2723981272/
Participatory culture
Everyday creativity is no longer either trivial or quaintly authentic, but instead occupies central
stage in discussions of the media industries and their future in the context of digital culture
66. 2005
YouTube
36 hours video every 60 secs of every day
Facebook
A congregation of 650 million
Myspace
Destroyed by News Corp
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
67. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
68.
69. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
70. “Precedents for conceiving
political change. 18 th Century
France, it was the language
used by pamphleteers, and
journalists as the rhetoric of
public action”. tony judt, ill fares the land
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
71. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
72. Craigslist
and the
“paid for”
classified ad
http://www.flickr.com/photos/49014237@N00/1910384749
market
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
73. Newspapers
did not
understand
the language
of a non-
linear world
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
74. “The production of shared software
is communism”
steve balmer
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
75. “
Mutuality is our
business strategy”
Alan Rusbridger – 2010
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
76. Language enables us to properly describe the world around us,
and engage in meaningful action
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
77. Everyone has a voice || The tools of creativity are widely
distributed || It’s easy and cheap to experiment ||
Capability counts for more than credentials and titles ||
Commitment is voluntary || Power is granted from
below || Authority is fluid and contingent on value-
added || The only hierarchies are “natural” hierarchies
|| Communities are self defining || Individuals are
richly empowered with information || Just about
everything is decentralized || Ideas compete on an
equal footing || It’s easy for buyers and sellers to find
each other || Resources are free to follow opportunities
|| Decisions are peer-based.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
81. Ubiquity = Everywhere
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
82.
83. An “old-new” cultural
economy: markets are
conversations
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
84. “20th Century economics mistakenly
assumed that market transactions are
an ideal and even default model for
human interactions. But some kinds of
value can’t be created by markets, only
by a set of shared and mutually
coordinating assumptions – cultural”.
clay shirkey
alan moore | www.smlxtralarge.com | hyperisland 2011
85. Communities of interest & the
economics of sharing
org+
values
passions
needs
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
86. Business foundations
commerce
connectivity culture
community
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
87. Markets are conversations
participatory
consensual deliberative
associative
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
88. blended reality Blended reality
Its not online or
offline…
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
89. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
People embrace
what they
create
Technologies of co-operation
Technology does not come out of nowhere it is a human
invention in the first place and it succeeds or not to the extent
that it meets fundamental human needs
95. creative commons + open source
Nine Inch Nails release their
latest album under a
Creative Commons
License
+
Linux and Apache
operating software
Use creative commons and
open source frameworks
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
96. Crisis drives innovation
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
97. Kenya post election violence
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
98. alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
99. alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
100. [1] free & open source, [2] dynamic timeline,
[3] interactive mapping, [4] multiple data streams
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
101. I + we = why? High cohesion
I we
Low cohesion
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
102. Lunch
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
103. Disruption does not ask
permission
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
104. The following are stories
about the literacy, or lack of,
about how to engage in a
non-linear world.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
107. Booz & company estimates that by 2015 the $ volume of physical
goods sold through social media should rise six fold to $30bn from
$5bn this year – and sales of services through social media are
equally promising
108. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
109. Nokia will never
release a
touch-screen
phone!
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
110. So somebody
else did…
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
111. Apple’s market cap is the
3rd largest in the world.
Nokia had 40% market
share and makes $1bn
Apple has 3% and makes
$1bn
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
114. Refined data the black gold of the
21st Century
Alex Pentland, director of MIT’s Human Dynamics
Laboratory, “Using location data, I can say a lot about the
music you like... for example, your financial risks.”
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
115. Recommendation engine, usage based,
data fed
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
116. Making business through transparency
of data
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
117. My Yoad?
Yoad /‘jэυd/ 1. n. a file in database storing a person’s profile
information and consumer lifestyle preferences for use as an
interface between companies determining whether to send a
highly relevant commercial communication to that person
(normally to their mobile telephone). [orig. unkn.]
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
118. Qustodian innovating with communities
of passion, with data, with technology,
& revenue models – Exhibit [a] Atletico
Madrid. http://uk.qustodian.com/
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
119. Be realistic imagine
the impossible then
create it!
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
120. The story of Local Motors reinventing the automotive industry
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
122. what if…
we build the car of your
dreams?
it was green?
we made it in your town?
we listened
we did it?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
123. Threadless Local
Motors
Competition &
Community
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
125. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
126. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
127. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
128.
129. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
130. Lessons
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
131. whole systems
Fundamentally changes
the relationship to supply
and demand by rethinking
and redesigning the
process from conception
to final production
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
132. knowledge
Fundamentally changes the relationship to supply and demand
Distributed knowledge
network both
Hyperlocal & Superglobal
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
133. legal, innovation, community
Open Source &
Creative Commons
In one year 44,000 designs were submitted to Local
Motors, and 3600 innovators have shared their knowledge
and insights.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
134. accelerated innovation with community
In one year 44,000
designs were submitted
to Local Motors, and
3600 innovators have
shared their knowledge
and insights.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
135. velocity and cost
5X faster than traditional
methodologies, and with
more than 100X less
capital
From $200m development
costs to $1.5
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
136. economics, people, regions
Micro-Factories Locally
which provide an engaged
experience for customers,
money flows into local
communities, local jobs
for local people.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
138. summary
The company: as a
community, as a media
platform. Competitions as
risk mitigation & innovation
accelerator, markets are
conversations, mutuality a
business strategy.
139. principles
6
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
140. Nova et Aucta Orbis Terrae Descriptio ad Usum Navigatium Emendate: “new and
augmented description of Earth corrected for the use of navigation”.
141. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
The cultural
challenge of
how we get from
here to there
philosophy
skills
process
motivation
tools
142. [1]
Participatory cultures
& tools
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
143. [2]
Craftmanship
The maker of
civilisation
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
144. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
[3]
Adaptiveness The capability to learn
is not just nice to have;
it has become a key
factor for survival –
not only for people,
but for organisations,
and industries.
145. [4]
Ambiguity
Learning
to deal with
an uncertain
world
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
146. Open
[5] Innovation
Legal
frameworks
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
147. [6] Epic:
seek epic wins
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
148. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
149. No Straight Lines video:
http://ht.ly/4HkLp
Learn more
http://ht.ly/4BF7g
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
150. If we are entering a social and/or
technological revolution: What
challenges will your clients face
and what questions do you need to
ask in order to start addressing
those challenges today?
151. Alan has been described as a charismatic
visionary, who studies the disruptive trends in
the world of innovation and makes them very
tangible to his audience. He is recognised as a
great distiller of complex arguments into their
most salient points, who can take concepts
from many sources and find the previously
hidden relationship between them. He has a
firm grasp of the changes which are reshaping
our world.
With his insight on these interlocking trends;
Alan enables companies and organisations to
develop winning ways for how businesses and
organisations can succeed in the early 21st
Century.
Alan is currently working on his next project
No Straight Lines: making sense of our non-
linear world. A project that investigates the
complex and interwoven challenges we face
today and how we can design innovative ways
to solve some of the intractable dilemmas that
now confront us – publication due 2011.
More info about what we do: http://ht.ly/4BFrB
Information on No Straight Lines: http://ht.ly/4BF7g
152. NO
STRAIGHT
LINES:
making sense of our non-linear world
@alansmlxl | www.smlxtralarge.com
no straight lines introduction 2011