How we get homes sold - Marketing Presentation for Ron Murray and Alan Crooks at Remax Estate Properties.

1. Listing and Selling the Finest
Homes in the Inland Empire
Pat and Ron Murray &
Alan Crooks
"Specializing in SOLD"
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2. About Our Company
RE/MAX Estate Properties is the largest
and highest ranked RE/MAX franchise in
the United States of America
 RE/MAX Estate Properties in 2012 was
ranked #2 of all RE/MAX Offices in the
world by RE/MAX International
 These numbers are based on transaction
sides and total sales volume
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"Specializing in SOLD"
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3. About Us
In the last 5 years, no one in our company
has sold more homes than we have
 We have been ranked #1 or #2 in our
company every year since 2008
 This is done by having a proven system in
place that gets results by utilizing a
marketing plan with a predictable and
duplicable outcome
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"Specializing in SOLD"
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4. What is that proven system?
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To provide unrivaled services and performance
To be great communicators with our clients
To come through on our promises
To get the best terms and the most money under
current market conditions for our clients
To achieve goals in a quick and timely manner
To get you SOLD
"Specializing in SOLD"
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5. Extensive Networking
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You
Buyers
The
Murray
Team
Lenders
Agents
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You will be part of a
large marketing
network
Your home will have
significant more
exposure compared
to your typical agent
You will see results!
"Specializing in SOLD"
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6. Meeting the Needs of our Clients
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Your home will be exposed to
buyers not just in the immediate
area, but throughout Riverside,
San Bernardino, Orange and
Los Angeles Counties
Pat and Ron Murray
& Alan Crooks
Palos Verdes and South Bay
Tricia Cerda
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Our multiple office locations help
us produce interest over a large
geographical area
By having a team with 5 other
real estate professionals, we are
able to separate certain tasks
allowing us to focus in detail on
the marketing and sale of your
home
San Bernardino County
Chris Murray and
Andrea McKeown
Riverside County
"Specializing in SOLD"
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7. Our Results
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2013 Over 100 Sales
2012 208 Sales
2012 Average Selling
Price of 101.3% of
initial list price
Average selling time
under 21.3 days
Our past clients are
happy to recommend
our services to you
"Specializing in SOLD"
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8. Key Benefits
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We have an understanding of current market conditions. By selling
on average 1 home every business day, we see market changes at
a quicker rate than your typical agent. As a result, we can make
appropriate changes in our marketing and procedures before most
agents are aware that these changes need to be made.
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We understand the buyer and agent psychology during the purchase
of your home. We will be able to understand what they are thinking,
what they are wanting to achieve and what we can do to help them
get to that point with your home. All of this while getting you what
you need, in the time you need.
"Specializing in SOLD"
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9. What is Happening to the Market?
The real estate market has gone in a direction which has
never before been experienced in Southern California.
Inventory lately has remained stable due to moratoriums
and government intervention to hinder the foreclosure
process; the market is still flooded with a very high
amount of REO and Short Sale inventory.
As a result, buyers have many choices and it is more
important to make sure no possible buyers are lost.
Many investors are deciding to purchase homes at
auction instead of traditional methods.
"Specializing in SOLD"
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10. Interest rates are going up
"Specializing in SOLD"
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11. What does this mean?
It means the market is in a state of limbo but appears as if it could be heading
towards another decline.
Depending on what happens with the foreclosure inventory, prices might be in
line for another dip.
If interest rates continue to go up, many buyers will again be pushed out of the
market also causing prices to drop.
"Specializing in SOLD"
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12. How do we Overcome This?
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High End Advertising
Market Knowledge
Adjust to market conditions
Be REALISTIC and price CORRECTLY
Hire the RIGHT agent
Exposure
Marketing through the Internet
Multiple websites
All listings marketed to hundreds of real estate websites
PVsold.com SouthBayHomesales.net Realtor.com
Assuring you of great results everywhere
"Specializing in SOLD"
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13. Advertising
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Phone App: Peninsula Homes
Full page Internet Ads
Realtor.com
Foreclosure.com
Listhub.com
Homegain.com
Yahoo Real Estate
500+ Multiple Websites
Signs
SouthBayHomeSales.net Pvsold.com
Newsletter
"Specializing in SOLD"
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14. Importance of
Internet Home
Search
HOME BUYERS AND SELLERS - 2011
ALMOST 90% OF HOME BUYERS AND
SELLERS USED THE INTERNET TO
SEARCH FOR THEIR HOME
• Almost 90% of home
buyers and sellers use
the internet to search
for their home1
• Reach the widest
audience of potential
buyers
• More buyers = better
chance of finding one that
is willing to meet your
terms, price and desired
closing date
"Specializing in SOLD"
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National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
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15. ®
REALTOR.com
Facts That Matter
• Visitors on REALTOR.com
stay longer than on other
comparable sites. They
take another look at a
property and really comb
through
the details.
• Visitors on REALTOR.com
also come back more
often than on any other
comparable site.
Most Viewed
®
®
Where more home buyers and sellers view more listings than anywhere else.
That means your home has more chances to be seen and ultimately purchased.
comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com®
numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%.
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16. REALTOR.COM
The #1 Source for Buyers to Find YOUR Home
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The best known multiple listing source on the internet
We are featured agents
All of our homes are “Showcase Homes”
Full pages with multiple photos and full descriptions
Printable flyers and E-mail campaigns
Our listings get high exposure
"Specializing in SOLD"
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17. Because
REALTOR.com
has millions of
listings…
®
I will make yours
stand out
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18. SEE THE DIFFERENCE
below is a typical realtor.com ad
•No Agent Contact
Information
•No Custom Home
Description
•No Computer Description
•One Photo
•Poor Ad Placement
•Less Website View
•Not Buyer Friendly
"Specializing in SOLD"
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19. • I can make your home
the first one buyers see
• Triple the number
of buyers who see
your home
• Exclusive position gets
your home seen before
all others
Screen shots represent site as of publication date. Site subject to change without29
notice.

20. SEE THE DIFFERENCE
below is OUR realtor.com ad
•Scrolling Custom Text
•Multiple Photos
•Listing Agent Name
•Direct Agent Contact Info
•Custom Home Description
•Detailed Home Information
•Detailed Computer Generated
Text
•Better Ad Placement
•More Website Hits
•Very Buyer Friendly
"Specializing in SOLD"
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21. Which would you rather have?
"Specializing in SOLD"
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22. Realtor.com App or
our own phone App:
Peninsula Homes
Mobile Marketing Plan
• Buyers driving through
the neighborhood can:
- Find your home, get
directions and a map
- Connect with me in one
“click” to get details and
make an appointment
Buyers who are searching in this neighborhood can find
®
me through REALTOR.com mobile marketing.
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23. Best of All
Worlds
BUYERS SEARCH OUR LOCAL WEB SITE
BUYERS WHO ARE JUST ON
REALTOR.COM®
I market to buyers AND
agents who are on our
site PLUS buyers who
have not yet picked a
broker.
PRINT ADS
BUYERS WHO SEARCH
OUR LOCAL SITE AND REALTOR.COM®
For illustrative purposes. Varies by broker and region.
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24. Online Listing
Performance Report
REALTOR.com® tracking
report shows how many
buyers are looking at your
home.
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25. Locally, regionally,
nationally and
internationally
• Move-up buyers
• First time homeowners
• Local buyers
• Relocation buyers
• Investors
• Foreign buyers
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26. Online Marketing
Advantage
Showcase Listing Enhancements
I will enhance your listings on the top websites, including
REALTOR.com®, with the features buyers want most
Featured Homes™
Your home will have premium positioning on the most viewed real
estate site,1 REALTOR.com®
Facebook® Application
I will display your property on my social media sites such
as Facebook® and Twitter™
Mobile Reach
Your property will appear on the REALTOR.com® mobile
apps so mobile consumers can find your home
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comScore, Media Metrix October 2011
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©2011 REALTOR.com® All rights reserved. rdc_listing presentation_Combined_120611

27. High End Marketing
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With 24 years of experience
starting in Palos Verdes, we bring
our upscale homes experience to
you
Our properties are marketed
locally and to the LA market, San
Diego Market, Orange County,
Nationally & Internationally for the
best exposure you can have
Results you can count on
SOLD! SOLD! SOLD!
"Specializing in SOLD"
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28. Career Awards and
Achievements
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RE/MAX Lifetime Achievement
RE/MAX Hall of Fame
RE/MAX Diamond Award 2009
RE/MAX Chairman Award 2008,2010
RE/MAX Platinum Award 2004,2005,2006,2011,2012
RE/MAX 100% Club 2007
208 Sales in 2012
174 Sales in 2011
268 Sales in 2010
478 Sales in 2009
312 Sales in 2008
#2 Team in San Bernardino/Riverside Metro Area*
*Wall Street Journal’s REAL Trends Best Real Estate Agents in the United States - 2013
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#1 Team RE/MAX Estate Properties 2009,2010
#2 Team RE/MAX Estate Properties 2008,2011,2012
#3 Team RE/MAX Estate Properties 2004,2005,2006,2007
Most Transactions Single Year RE/MAX Estate Properties 2002-2008
RE/MAX California/Hawaii Region: #7 Team 2009, #10 Team 2010, #36 Team 2011, #37 Team 2012
RE/MAX United States: #37 Team 2009, #50 Team 2010
RE/MAX World Rankings: #76 Team 2009, #108 Team 2010
SOLD! SOLD! SOLD!
"Specializing in SOLD"
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29. The Next Move is Up to YOU!
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Thank you for
taking the time
to view our
marketing plan

Thank you!
Pat & Ron and
Alan. The
Murray Team
310-378-2240
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"Specializing in SOLD"
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