While only 7% of European companies see big data as very relevant currently, handling big data will be crucial for competitiveness, innovation and growth in the tough economic climate. However, a lack of data governance and insufficient standardization of internal processes lead to poor data quality and an inability to share data across businesses. For companies to take full advantage of big data, they need to overcome challenges like insufficient data quality, put data quality as a top priority, approach big data tactically on a stage-by-stage basis, and get business and IT departments on the same page.

1. Source: European biMA® study 2012/13 by Steria. Read the report here : http://www.steria.com/bigdatareport
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CONSIDER BIG DATA RELEVANT
FOR OPTIMISED SEGMENTATION
OF CUSTOMERS
IN TODAY’S TOUGH ECONOMIC CLIMATE, BEING ABLE TO
HANDLE BIG DATA WILL BECOME CRUCIAL FOR THE
ORGANISATION’S COMPETITIVENESS, INNOVATION AND
GROWTH.
ONLY 7%
OF EUROPEAN COMPANIES
RATE BIG DATA AS ‘VERY RELEVANT’
TO THEIR BUSINESS.
HOWEVER :
- A LACK OF DATA GOVERNANCE
- INSUFFICIENT STANDARDISATION
OF INTERNAL PROCESSES
PLAY A KEY ROLE IN POOR
DATA QUALITY AND THE
INABILITY TO SHARE AND
INTEGRATE DATA ACROSS
THE BUSINESS
BUT :
BIG DATA’S CHARACTERISTIC
OF SURVEY PARTICIPANTS STATE THAT THEIR
COMPANY HAS NOT ESTABLISHED A BI GOVERNANCE
OF COMPANIES HAVEN’T
GOT A BI STRATEGY
72% 70%
are valued far behind challenges
arising from insufficient data quality
velocity ranked 13th,
volume ranked 14th,
and variety ranked 15th
as challenge
IN THE MEDIUM TERM, COMPANIES NEED TO FOCUS ON A BI SERVICE PORTFOLIO WITH
PREDICTIVE AND PRESCRIPTIVE ANALYTICS INSTEAD OF REPORTING ON PAST EVENTS.
Put data quality right at the top of their agenda
Not feel unsettled by the current hype surrounding
Big Data, but check the relevance specifically for them
Approach the subject of Big Data tactically
and stage-by-stage
- NO MASTER DATA MANAGEMENT
SYSTEM
30%
BUSINESS
23%
IT
vs.
38%OF COMPANIES
HAVE A DATA PROBLEM.
!
BUSINESS UNITS AND IT DEPARTMENTS HAVE DIFFERING MINDSETS
TOWARDS BIG DATA :
TO TAKE ALL THE BENEFITS OF BIG DATA, BUSINESSES NEED TO
OVERCOME BUSINESS INTELLIGENCE CHALLENGES
TO TAKE ALL THE BENEFITS OF BIG DATA, COMPANIES SHOULD :
ARE EUROPEAN COMPANIES READY
FOR BIG DATA ?
BUSINESS INTELLIGENCE :