3. These slides present the findings and methodology of Creativity:
London’s Core Business, the first Greater London Authority report
on London’s Creative Industries, which can be found at
http://www.london.gov.uk/mayor/economic_unit/docs/create_inds_re
p02.pdf.
They supplement a second presentation, also on Slideshare, which
contains further details on methodology and background.
The information in this presentation is mainly for historical interest.
There have been four subsequent updates on London’s creative
industries, which supersede the data presented here. They will in due
course be posted at the author’s open access repository page on
http://ideas.repec.org/e/pfr102.html
10. Life after banking
•
•
•
•
Second largest source of job growth
Third largest job source
Second largest source of output
Fastest output growth rate
Creative Industries in London
10
14. London: the UK’s creative capital
• The Creative Industries are growing
throughout the UK
• London and the South-East lead this growth
• London and the South-East are expanding
together
• The re-invention of the UK clothing
industry
Creative Industries in London
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19. Domestic and global markets for
Creative Products
An new, expanding, stable source of
demand
Creative Industries in London
19
20. • Leisure goods and services now exceed
food in average household expenditure
• This trend dates to 1974 and earlier
• Services are the major source of UK export
surplus
• Creative Industry products are a central part
of this
Creative Industries in London
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28. The diversity business
•
•
•
•
•
What do these industries have in common?
They sell difference.
Exact specification
Short production runs
On time
Performance – the ultimate just-in-time
delivery
Creative Industries in London
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29. London: the UK’s creative factory
•
•
•
•
London costs are high
The market is global
Yet business locates in London. Why?
Must be because of supply-side conditions
Creative Industries in London
29
30. Social capital + range of services
+ connectivity = Delivery
• Service businesses seek proximity to supplyside conditions
• London’s social capital is its biggest asset
• A vast range of services (eg print, film, etc but
also translation, culture, world contacts, etc)
• The city works when it can place these
suppliers in proximity to each other
Creative Industries in London
30