CCM&E Albany, NY

2013 Capabilities
Your Name
Alan Green
WKKF/WRVE/WTRY
1203 Troy-Schenectady Road
Latham, NY 12110
(518) 452-4816
alangreen@clearchannel.com

Today, CC Albany is MORE than Radio
• WGY, WKKF, WOFX, WPYX,
WRVE & WTRY LOCAL PROMOTIONS • Ultimate Contests
• 6 Stations on 7 Frequencies BRANDS & CONTESTS • Photo Submission Contests
• Local & Syndicated Shows • Holiday Themed Contests
• 6 Sports Franchises • Benchmark Contests
• Talent Endorsements

LIVE CREATIVE
EVENTS SERVICES
GROUP
• Radiothon
• Bike Helmet & Safety Day Albany, NY • Campaign Planning
• Holiday Toy Drive • Audio Production
• iHeartRadio Music Festival • Digital Production
• Jingle Ball • Video Production

DIGITAL SOCIAL
• 6 Branded Websites
MEDIA
• iHeartRadio • Facebook
• Website Portals • Twitter
• Banner Ads • Pinterest
• Homepage Takeovers • YouTube

Clear Channel Media + Entertainment 2
I WGY I WKKF I WOFX I WPYX I WRVE I WTRY

CCM+E: Albany, NY
• Sports Talk Radio
• Men 25-54 • CHR
• Rodger Wyland’s Big Board Sports • Adults 18 – 34
• Home of the NFL, Red Sox, & WKKF • Elvis Duran & the Morning Show
WOFX
UAlbany Basketball & Football • Maroon 5, Nicki Minaj, Taylor Swift,
Justin Bieber, Bruno Mars

• Classic Rock WPYX WRVE
• Adults 25-54 Albany, NY
• Mornings with Quinn & Cantara • Adults Contemporary
• Home of the NY Giants • Adults 25-54
• Santana, Rush, Guns n Roses, Led Zeppelin • The River Morning Crew with Randi & Kevin
• Matchbox 20, Bon Jovi, Katy Perry, Kelly
Clarkson, Adele, Journey

• News Talk Radio
• Adults 25-64 • Classic Hits
WGY WTRY
• Morning News with Chuck & Kelly • Adults 35-64
• Home of Syracuse Football & Basketball • Jaime in the Morning
• Glen Beck, Rush Limbaugh, Sean Hannity • The Beach Boys, Chicago, CCR, Rolling
Michael Berry, Mark Levin Stones, Neil Diamond


Unique Options to Stand Out
We offer various spot lengths to
accommodate various length messages

:02’s :05’s :15’s :30’s :60’s :90’s :120’s

We offer fixed break positions within stop set


Personality Endorsements
*

Personality Endorsements Give Advertisers:

 A trusted source of information.
 Instant credibility by association.
 A connection to the local community.
 Category exclusivity.
 Prime spot placement.
 Cross-platform points of engagement with
on-air, iHeartRadio, social media and onsite.

*Limited Availability

Studio Naming Rights
Studio Naming Rights* provide you the opportunity to become
integrated with the Programming of the Radio Station.

Studio Naming Rights Give Advertisers:
 A Branding Campaign with high frequency.
 On-Air Sweepers, played every hour, every day as part of
the Programming of the station.
 Additional elements available, including iHeartRadio.
 Available stations:

*Limit of 1 per station, 1 year commitment

Ultimate Contests
• CCM+E brings to market a variety of unimaginable giveaways that
standout & engage our audience.
• These exclusive giveaways & artist experiences will excite any
music fan & now can benefit your with the branding benefits of
exclusive sponsorship opportunities.
• Each station will participate in 2013. They are currently scheduled
for:
• January 14 – February 22, 2013
• April 8 – May 17, 2013
• October 14 – November 22, 2013
• This is your chance to become a local sponsor of one of these
unforgettable Ultimate Experiences!


iHeartRadio Digital Assets
• Some of our Digital Assets Include:
• Run of Site Display Ads
• Homepage Takeovers with Rich Media Overlays or Pushdowns
• Interactive Games
• Station Newsletters
• Endorsements
• Custom Pages
• iHeartRadio Companion Ad
• :15 Pre-Roll
• Auction
• Digital Portals
• River VIP
• And More!


Digital Integration: River VIP
 An Integrated Promotion done in the Fall & Spring on 99.5 The River
 Listeners have an opportunity to “Crack the Vault” in the Spring or “Pick A
Purse” (or other prize) in the Fall for a chance to win one of 4 or more $1,000
prizes OR a $4,000 prize from one of the sponsors; whatever $4,000 prize is
won, we buy from you!
 Sponsors are included in on-air promos, iHeartRadio at
995TheRiver.com, had custom videos created highlighting their
products/prizes, on-site inclusion at final event (Fall only) & more.
 Past sponsors have included A-Frame, Rotterdam Square, Wilton Mall, Price
Chopper, Mooradian’s Furniture, Hippo’s, LiaAuto Group & LanganAudi.


Events
 An Integrated campaign supported by all 6 CCM+E stations across several
platforms to weave our 2012 Radiothon Sponsors together with the Cares
for Kids Radiothon to benefit the Children’s Hospital at Albany Medical
Center raising over $564,000 in two days.
 iHeartRadio elements include custom pages, banner ads & homepage
takeovers with rich media floating ads
 Intensive Social Media interaction during event
 On-Site Radiothon with WGY & 99.5 The River at Albany Med with on-site
opportunities for our sponsors, including interviews, power hours, listener
incentives & more
 Past sponsors have included Keeler Motor Car Company, Price
Chopper, Freihofer’s, Quick Response, Star Roofing & Restoration, Lindsay
Drug Company, Dunkin Donuts, GA Bove Fuels, Hoffman’s Playland& Trustco
Bank


Events
 Integrated campaign that ran across several platforms on multiple stations to
weave clients into a community focused promotion which gave free bike
helmets to children.
 Featured Page on station websites
 Social Media Inclusion
 On-Site Appearance with 99.5 The River & Martin, Harding & Mazzotti.* Past
participants have included Taft Furniture, National Center for Missing &
Exploited Children, the Colonie Police Department, Midway Fire
Department, FidelisCare, Plaine& Sons Bike Shops & LanganVW.
 Over 1,500 Listeners attended & over 700 Helmets were given away

*Participation pending Martin,
Harding & Mazzotti approval

Events
 Integrated campaign that ran across several platforms on multiple stations to
support a local event.
 Featured Page on station’s iHeartRadio
 Kelly’s Training Challenge, an interactive way to connect with listeners to train
& also promote the event at the same time, sponsored by MarianiFoods
 On-Site Appearances by 99.5 The River both days of the event, plus Kelly
Lynch participated in the 5K.
 Thousands of women attended & over 50 people joined Kelly’s Team


Events
 An Integrated Campaign supported by 5 CCM+E Stations across several
platforms to collect toys for Toys for Tots & 8 other local charities in the
Capital Region for kids in need during the Holiday Season
 Featured page on iHeartRadio station websites
 Live appearances at local area Walmartlocations from Jaime Roberts
(WTRY), Quinn & Cantara (WPYX), Kevin, Randi, Randy, Tred & Jim (WRVE) &
even Santa Claus
 Past sponsors included Snapple, Vernor’s Gingerale, Pepperidge Farm
Goldfish, Walmart& Sondra’s Fine Jewelry


Events
 Plus we can do Custom Events!
Your  Allow us to put together an Integrated Campaign for your next upcoming
event or promotion, including on-air, iHeartRadio, digital & on-site!

Custom  Example of clients we’ve created custom events for:
 CDTA – Launch of the Northway Xpress
Event  Frank Adams Jewelers Diamond Dash

Here!  Wilton Mall & Rotterdam’s Rock My Ride, Back to School Contest
 And many more!


iHeartRadio Music Festival

And YOU can be a part of it!


iHeartRadio Music Festival
The 2012 Line Up Included:
• Green Day • Aerosmith
• Rihanna • Brad Paisley
• Miranda Lambert • Pink
• Bon Jovi • Pitbull
• Usher • Taylor Swift • AND MORE!!
Looking to get involved with the 2013 iHeartRadio Music Festival?
Let us know what you’re interested in & we’ll get you more info!
Ultimate VIP Trip
Platinum Package
On-Air Sponsorship

Get Involved with WGY AM & FM
There are plenty of opportunities to get involved with WGY in 2013!
 Ultimate Contest, January 14 – February 22 (page 7)
 College Hoops Bracket Contest, March 19 – 30
 Ultimate Contest, April 8 – May 17 (page 7)
 Radiothon, May 3-4 (page 19)
 Freihofer’s Run for Women, June 1 (page 21)
 Tri-City ValleyCats, June – September
 Saratoga Race Course, July – August
 iHeartRadio Music Festival, local sponsorship (page 24)
 Ultimate Contest, October 14 – November 22 (page 7)
 Trans-Siberian Orchestra, November – December
 Christmas Wish, November – December


Get Involved with Kiss 102-3
There are plenty of opportunities to get involved with Kiss 102-3 in 2013!
 Valentine’s Contest, January 23 – February 10, Jewelry & other prize sponsors
 Kiss Cabin Fever Party & Trip Giveaway, February 25 – March 28
 Anti-Bullying Campaign – March/April
 Mother’s Day Photo Submission Contest – Spa, jewelry & other Mother’s Day related prize sponsors
 Kiss Car Giveaway, May 20 – June 28
 Kiss Summer Concert at SPAC – TBD
 Saratoga Race Course – Elvis Duran Broadcast, July/August
 Kiss Your Dorm Contest, July/August – electronics & college appropriate sponsors
 Holiday Toy Drive, November – December (page 22)
 Jingle Ball in NYC Contest – November/December – TBD
 12 Days of Kissmas – December, one large prize each day for 12 days


Get Involved with Fox Sports 980
There are plenty of opportunities to get involved with Fox Sports 980 in 2013!
 College Basketball, January – March – coverage of college basketball games with opportunities to advertise during
the games
 Boston Red Sox, Spring Training in March – up to October, coverage of Boston Red Sox games with opportunities
to advertise during the games
 College & NFL Football, August – February – Coverage of games with opportunities to advertise during the games
 Syracuse Coaches’ Show – Football, September thru December & Basketball thru March; a segment featuring the
Syracuse Coaches’ with opportunities to advertise during the segment
 UAlbany Sports – Football & Basketball to run in 2013 with opportunities to advertise in games
 Babe Bracketology, March 19 – 30 – online bracket with female celebrities, prize sponsor opportunity
 Saratoga Race Course, July/August
 Giant’s Training Camp, August
 Monday Night Football, August – January


Get Involved with PYX106
There are plenty of opportunities to get involved with PYX106 in 2013!
 Big Game Promotion, January – Big Screen TV, food & other prize sponsors
 Valentine’s Day Promotion, February – Jewelry & other Valentine’s Day related prize sponsors
 Valentine’s Day Comedy Show on 2/14/13
 St. Patrick’s Day Event, March
 Harley Giveaway (late April/early May)
 Hot Mom Photo Submission Contest, April/May – Mother’s Day related prize sponsors
 Motorcycle Photo Submission Contest, June – Motorcycle related or cash prize sponsor
 Monday Night Football, September – December
 Halloween, Trunk or Treat – Family Friendly event
 Halloween, Bar type event – location must be pre-approved
 Movember, November – moustaches in support of men’s health awareness/prostate cancer
 Breakfast with Santa, December


Get Involved with 99.5 The River
There are plenty of opportunities to get involved with 99.5 The River in 2013!
 Women’s Expo, January 19 – 20
 Valentine’s Day Promotion, February – Jewelry & other Valentine’s Day related prize sponsors
 Winter Cabin Fever Party & Trip (or other prize) Giveaway, February 25 – March 28 – Trip/Prize & Location Sponsors
 Mutt Madness Dog Photo Contest, March – Pet & Pet Owner Related Prize Sponsors
 Radiothon, May 2 – 3 (page 19)
 Mother’s Day Contest, May – Mother’s Day related prize sponsors
 River VIP Showcase, Hi-Lo Vault, May 20 – June 21 (page 18)
 Freihofer’s Run for Women, June 2 (page 21)
 Free Bike Helmet & Safety Day, June (page 20)
 River Summer Night Out Concert, July/August – TBD
 River VIP Showcase, Pick a Prize (purse, shoes, etc), September 16 – September 10 (page 18)
 Who Do You Wear Pink For? – Breast Cancer Awareness Initiatives, October
 Scary Santa Photo Submission Contest, November – December – Mall Prize Sponsor
 Wrap Up A Ride Car Giveaway, November 25 – December 19
 Acoustic Snowball, December – TBD

Get Involved with Oldies 98-3
There are plenty of opportunities to get involved with Oldies 98-3 in 2013!
 Jaime’s Karaoke Challenge – Monthly thru all of 2013
 Sail with Jaime & AAA Northway, July – November
 Holiday Music
 Tunes for Tree’s, November – Tree Prize Sponsor
 Holiday Grab Bag, December – Various Prize Sponsors
 Radio City Music Spectacular Bus Trip with Yankee Trails
 Holiday iHeartRadio Web Portal Opportunities, ie: E-Card, Match Game, Recipe Exchange, Letter
to Santa, etc.


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