Presentation to the Alamo Heights Chamber of Commerce (San Antonio, TX) getting members to think about being a media company first and secondly your real business....

1. Think of your business as
being a big-ass media
company with a great story
to tell :)
Alamo Heights Chamber of Commerce
August 4, 2009

2. About
• PR guy for 25 years
• Social Media for the last 4 years
• Blogger with.... 4 blogs
• Journalist.... columnist “Express-News”
• Content producer

3. I eat my own dog food
• working directly clients
• working with Agencies
• I am my own client
• I’m on Twitter, FaceBook, LinkedIn, etc.

4. PR
• Helps reinforce credibility
• Independent voice for your company
• Strategic element of your
communications plans

5. How I’ve used the power of social web to get
media coverage, gain credibility and
demonstrate thought leadership for myself and
for clients

6. Who’s in the room....
• Retail
• Consultants
• Service providers
• Employee / Management
• Government

8. Stop thinking of yourself...
• As a “business” or “organization”
• I’m the best CPA in town
• I run a killer oil company
• My restaurant has great food
• Our family business has a great
reputation

9. Think HyperLocal
• Drill local
• Outsmart the chains / big box stores
• Communicate with directly with
customers on social platforms
• Engage. Engage. Engage.

10. Build community
• Get customer contributed content
• Offer twitter-only specials
• Make social media part of the service
delivery experience
• Manage your brand via the social web

11. You’re a media company
• You have the power to tell and sell your
story, disrupt your competition and be a
thought leader by thinking this way.

13. trade business/financial broadcast radio

15. Going to the Social Web
• Complements PR efforts
• Gives your company or management a
human voice
• Impacts search results
• Makes the pitching process more
efficient
• Lets you be “found”

16. YouTube -great way to pitch the media

17. Re-purposing content...
Industry leaders
demonstrate
N-trig technology

18. Industry leaders demonstrate
N-trig applications & product
differentiation

19. Helpful Hints
• Think like a journalist
• Your message really matters
• Tone impacts all mediums

24. Tips...
• Build great content that is media friendly
• Target specific outlets in trade, business,
vertical media
• Don’t be afraid to pitch

25. A personal brand?
•If you are online in
any way, you are
building your own
personal brand

26. But I’m not a soft drink
• Yes, you are like....
• Coke
• Apple
• Starbucks
• Ralph Lauren
• Nike

27. But I’m human
• So is....
• Michael Jordan
• Paris Hilton
• Tiger Woods
• Elvis Presley
• Mick Jagger

28. As of one hour ago...
•The most famous
human brand is our
new President,
Barack Obama

30. But they’re media darlings
• They are covered and known in
traditional media
• You are branding yourself through your
participating in social media

31. How I am branding Alan
• Social Networks
• Blogging I’m a mini
broadcasting
• Journalism
network
• Self PR
• Photography
• Videos

32. My brand qualities
• Expert in PR / Social Media
• Focus on technology
• Connected in Israel
• Track record
• Has fun
• Worth it - good value
• Human / Real

33. Why
• Being “found” leads to new business
opportunities and deal flow
• Being an “authority” builds credibility
• Branding Alan adds value to - Alan’s
brand

34. I “tweet,” engage in conversation,
give away information

35. My business blog demonstrates
expertise and helps clients and projects
I am involved in “be found”

36. Branding You!
• Join a few networks
• Determine what you want to
communicate about yourself
• Make sure you have an up to date photo
• If you are on social networks, make sure
you have an up to date profile

37. What are your goals?
• New business?
• New job?
• Better ranking on Google?
• Re-invent yourself during this economic
situation?
• Make life changes

38. LinkedIn - business focused social
networking in the U.S. and Israel

39. Flickr photos....I always carry my
camera when I travel for fun or business

40. Monthly columnist for San Antonio
“Express-News” covering AT&T
and Social Media

41. I do interviews / reviews over at
Redbone Guitar Boutique

42. B.B. King, Tom Petty, The Who
in Concert

43. Wrap Up
• If you are online, you are creating your
own brand
• Dedicate 15 minutes a day on your
personal brand
• Participate. Share. Engage.
• Combine your personal branding skills
with the role you play in the Optimist
Club

44. Copy of presentation
• online today: alanweinkrantz.com
• copy and share with others
• this is just what I believe and seems to
work
• your mileage may vary

45. Contact
• Alan Weinkrantz
• 210-820-3070
• alan@weinkrantz.com
• @alanweinkrantz - Twitter
• google.com/profiles/alanweinkrantz
• FaceBook, LinkedIn too!

46. Thank You
© 2009