Texas Music Coalition 2009
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Helpful hints on using social media for musicians by Alan Weinkrantz
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Texas Music Coalition 2009
- 1. Social Media Principles for the Independent Musician Texas Music Coalition - May 19, 2007
- 2. About • PR guy for 25 years • Social Media for the last 4 years • Blogger with.... 4 blogs • Journalist.... columnist “Express-News” • Content producer
- 3. Musician who loves music • drummer for 40 years • learning guitar • I’m on Twitter, FaceBook, LinkedIn, etc. • helping my guitar teacher on Social Media • Hang out at RedBone Guitar and do fun videos and product reviews
- 4. Two Core Principles • #1. The Social Web not substitute traditional PR; complements and becomes part of your overall communications strategy • #2. Must tie to messaging, strategy, metrics, business and creative goals, etc • end result is that you should combine PR / Social Web to elevate communications
- 5. My Personal Music Social Media Strategy... my concerts content product reviews
- 6. Traditional PR • Messaging • Press Releases • Outreach • Pitches / Causes photo of telephone by Alan Weinkrantz - shot @ SpaceCity near Moscow (c) 2008
- 7. How I’ve used the power of social web to get media coverage, gain credibility and demonstrate thought leadership for myself, my clients, Redbone Guitar, and my guitar teacher, Steve Owens
- 9. My video product reviews at Red Bone Guitar
- 10. First to market on YouTube gets your thought leadership
- 11. Prized possessions I can share with the world
- 12. BB King in San Antonio
- 13. The Who in L.A.
- 14. Tom Petty & The Heartbreakers
- 15. Going to the Social Web • Complements PR efforts • Gives your company or management a human voice • Impacts search results • Makes the pitching process more efficient • Lets you be “found”
- 16. Fun at home...
- 17. Helpful Hints • Think like a journalist • Your message really matters • Tone impacts all mediums
- 18. Tips... • Build great content that is media friendly • Target specific outlets in trade, business, vertical media • Don’t be afraid to pitch
- 19. Tips... • Populate yourself and your content on Twitter, YouTube, Blog, FaceBook, Wikipedia, etc.
- 20. Copy of presentation • online today: alanweinkrantz.typepad.com • copy and share with others • this is just what I believe and seems to work • your mileage may vary
- 21. Contact • Alan Weinkrantz • 210-820-3070 • alan@weinkrantz.com • @alanweinkrantz - Twitter • google.com/profiles/alanweinkrantz • FaceBook, LinkedIn too!
- 22. Thank You And Rock On © 2009