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Crowdfunding Research Competitive Analysis
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Recommandé
Companies like Zoom and Slack have proven that creating product-led organizations can lead to massive growth. How can your teams operationalize a product-led approach? In this webinar for product and engineering teams, GLIDR’s Head of Product, Jonathan Wylie, and Pendo’s Founder & Chief Evangelist, Eric Boduch, will show you how to use continuous discovery to place the product experience at the center of your business and maintain zero distance from your customers. Watch the recording here: https://youtu.be/g81ueXZuX0s
Continuous Discovery in Product-Led Companies
Continuous Discovery in Product-Led Companies
GLIDR
PT Toronto #5: Seema Lakhani (Head of Core Product at Wattpad) shares her talk “I Am a Product."
I Am a Product | Seema Lakhani | ProductTank Toronto
I Am a Product | Seema Lakhani | ProductTank Toronto
Product Tank Toronto
By Barbara Vogel (https://www.linkedin.com/in/barbaravogel23/), CEO/CPO at Meraki (https://meraki.pm/) Meraki is (1) a 1-month intensive program, (2) in-house coaching, (3) help for PM hiring. Barbara has a very cool background, having been involved in product teams in various kinds of organizations: Big corps (the first French e-commerce website Oui.sncf), startups (RogerVoice), scale-ups (Shopify).
Launching Meraki: The program to become Product Manager
Launching Meraki: The program to become Product Manager
TheFamily
By Halim Madi (https://www.linkedin.com/in/madihalim/), Advisor at Meraki (https://meraki.pm) & Product Manager at Oculus (https://www.oculus.com) Learn about the framework facebook builders use in planning, prioritizing and managing products: Understand > Identify > Execute
Product Building Fundamentals
Product Building Fundamentals
TheFamily
Lean Startup, key concepts. Presented at Design thinking & Lean Startup meetup. Paris Dec 2014
Lean Startup- Key concept in 45 mins
Lean Startup- Key concept in 45 mins
Franck Debane
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff
Patrick Stähler
Slide from Start it Up, Power it Up #4 by thumbsup.in.th Speaker: Patai Padungtin (Builk) More Detail of the event: http://thumbsup.in.th/2013/04/start-it-up-power-it-up-4-eng/
10 Pitching Tips
10 Pitching Tips
thumbsup
HOW TO INTRODUCE BLEEDING EDGE TECHNOLOGY TO LEGACY ORGANIZATIONS
Megan Foy - Director, Innovation, 20th Century Fox
Megan Foy - Director, Innovation, 20th Century Fox
World_Forum_Disrupt
Recommandé
Companies like Zoom and Slack have proven that creating product-led organizations can lead to massive growth. How can your teams operationalize a product-led approach? In this webinar for product and engineering teams, GLIDR’s Head of Product, Jonathan Wylie, and Pendo’s Founder & Chief Evangelist, Eric Boduch, will show you how to use continuous discovery to place the product experience at the center of your business and maintain zero distance from your customers. Watch the recording here: https://youtu.be/g81ueXZuX0s
Continuous Discovery in Product-Led Companies
Continuous Discovery in Product-Led Companies
GLIDR
PT Toronto #5: Seema Lakhani (Head of Core Product at Wattpad) shares her talk “I Am a Product."
I Am a Product | Seema Lakhani | ProductTank Toronto
I Am a Product | Seema Lakhani | ProductTank Toronto
Product Tank Toronto
By Barbara Vogel (https://www.linkedin.com/in/barbaravogel23/), CEO/CPO at Meraki (https://meraki.pm/) Meraki is (1) a 1-month intensive program, (2) in-house coaching, (3) help for PM hiring. Barbara has a very cool background, having been involved in product teams in various kinds of organizations: Big corps (the first French e-commerce website Oui.sncf), startups (RogerVoice), scale-ups (Shopify).
Launching Meraki: The program to become Product Manager
Launching Meraki: The program to become Product Manager
TheFamily
By Halim Madi (https://www.linkedin.com/in/madihalim/), Advisor at Meraki (https://meraki.pm) & Product Manager at Oculus (https://www.oculus.com) Learn about the framework facebook builders use in planning, prioritizing and managing products: Understand > Identify > Execute
Product Building Fundamentals
Product Building Fundamentals
TheFamily
Lean Startup, key concepts. Presented at Design thinking & Lean Startup meetup. Paris Dec 2014
Lean Startup- Key concept in 45 mins
Lean Startup- Key concept in 45 mins
Franck Debane
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff
Patrick Stähler
Slide from Start it Up, Power it Up #4 by thumbsup.in.th Speaker: Patai Padungtin (Builk) More Detail of the event: http://thumbsup.in.th/2013/04/start-it-up-power-it-up-4-eng/
10 Pitching Tips
10 Pitching Tips
thumbsup
HOW TO INTRODUCE BLEEDING EDGE TECHNOLOGY TO LEGACY ORGANIZATIONS
Megan Foy - Director, Innovation, 20th Century Fox
Megan Foy - Director, Innovation, 20th Century Fox
World_Forum_Disrupt
DRIVING INNOVATION AT RAPID PACE & SCALE
Vinod Suresh, Director, Product Management, Walmart Labs
Vinod Suresh, Director, Product Management, Walmart Labs
World_Forum_Disrupt
How to Avoid Building Products Nobody Will Buy
How to Avoid Building Products Nobody Will Buy - AccelerateAB 2017
How to Avoid Building Products Nobody Will Buy - AccelerateAB 2017
alavetta
DISRUPT, INNOVATE AND TRANSFORM IN THE AGE OF THE CUSTOMER
Steve Wilt, Director, Innovation & Transformation Center, Salesforce
Steve Wilt, Director, Innovation & Transformation Center, Salesforce
World_Forum_Disrupt
Discovery is an iterative process of reducing uncertainty. It's an essential part of how we do Product Development; routinely involving our customers in the act of deciding what we build, before we build it. Without discovery we increase the risk of building solutions that our customer won’t want, use or value. With discovery we maximise our chances of investing in ideas that are likely to succeed.
Intro to Product Discovery
Intro to Product Discovery
Matthew Godfrey
Taking your idea to market – Nine questions you need to answer first
Taking your idea to market – Nine questions you need to answer first
Taking your idea to market – Nine questions you need to answer first
Jakob Persson
Louise Klinker's Slide on the MorgenBooster: From Design Thinking to Design Doing
From design thinking to design doing
From design thinking to design doing
1508 A/S
Rethinking Concept Testing to Innovate With Customers
Rethinking Concept Testing to Innovate With Customers
ResearchShare
Teresa Torres, Product Talk, @ttores In this session, you’ll learn how to create shared context so that everyone on your team knows how to prioritize your experiments. You’ll also learn about two common Lean Startup mistakes and how to avoid them. Come prepared to work through a mini case study.
How to Choose Your Next Experiments
How to Choose Your Next Experiments
Lean Startup Co.
Adv 435 ch 6 creative strategy
Adv 435 ch 6 creative strategy
Len Kornblau
Entrepreneurs' Bootcamp Berlin, March 4/5, Pitching.
Startup Workshop - Pitching
Startup Workshop - Pitching
Oliver Hanisch
Product managers are under pressure to drive results, but cannot wield direct power or authority to achieve their objectives. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? In this talk, Ken Sandy shares ten techniques from The Influential Product Manager that product managers can immediately apply at each stage of the product life cycle to achieve the best outcome for the customer and their organization.
Ken Sandy - Ten tips to lead as a PM through influence
Ken Sandy - Ten tips to lead as a PM through influence
Product Anonymous
PT Toronto #26: Mitchell Gillespie (Director of Product Management at Wave HQ) shares his talk “Qualitative Intelligence: The art of qualitative data turned powerful insight." Intelligence is defined as "the ability to acquire and apply knowledge." When it comes to leveraging qualitative insight the difficult and consistent fallacy of any person acting as the Voice of the Customer is a struggle to successfully "acquire" and "apply" without hours of tedious, painful, and isolated effort. Every audience member will leave the talk understanding how to assess/score their organization's ability to acquire and apply qualitative insight by reflecting on 4 critical dimensions (with recommended approaches): 1. People & Teams Is your cross-functional organization participating in building qualitative insight? 2. Strategic Frameworks Is your cross-functional organization using appropriate strategic frames of thinking to parse and isolate qualitative insight? 3. Automation & Facilitation Is your cross-functional organization facilitating people's ability to easily capture, analyze, and share insight? 4. Tooling Is your cross-functional organization using the appropriate tools to empower everyone in the company? (e.g. NomNom Insights) Throughout this discussion Mitch will highlight his ideological belief in the power of qualitative insight, some hypotheses being experimented at Wave, and some examples of success he's experienced. Also, if you haven't caught on already, you'll also leave with the appreciation of how building qualitative intelligence is a team sport. Product departments alone (incl. product design) could never achieve optimal results without the participation of many other cross-functional peers. Mitch is inspired by engaging with people who are passionate about making an impact in any shape or form. He believes internal optimism, grit, and resilience is critical to succeed in today's digital product industry. Currently, as the Director of Product Management at Wave, Mitch is responsible for supporting & sharpening the organization’s ability to deeply empathize and collectively solve the needs of the brave small business owner. As the number of competitive entrants grows Wave (and the product group specifically) is acutely focused on optimizing the strengths and motivations of every employee as a competitive advantage. Mitch has taught numerous 10-week cohorts at BrainStation in product management because he thoroughly enjoys every light bulb moment observed. When Mitch is not raving about Wave, customer’s pains, or the role of product managers you will likely find him lost in the backcountry of Algonquin Park or some beautiful mountain range.
Qualitative Intelligence: The art of qualitative data turned powerful insight...
Qualitative Intelligence: The art of qualitative data turned powerful insight...
Product Tank Toronto
Learn how to bring your products to market;
Pitching products to capital providers content and style
Pitching products to capital providers content and style
douglaslyon
PT Toronto #21: Mitchell Gillespie (Director of Product Management at Wave HQ) shares his talk “Get out of the way! The Product Manager's Identity Crisis."
Get out of the way! The Product Manager's Identity Crisis | Mitchell Gillespie
Get out of the way! The Product Manager's Identity Crisis | Mitchell Gillespie
Product Tank Toronto
Wouldn't it be great if no one could argue with your roadmap? Wouldn't it just rock if you could cut through the endless debates and circular arguments, get to consensus, and just execute? I'm Bruce McCarthy, Founder and Chief Product Person at UpUp Labs. In 20 years as a product person, I've built a roadmapping methodology on 7 pillars: * Strategic Goals * Generate Ideas * Objective Prioritization * Shuttle Diplomacy * Benefit-oriented Themes * Appropriate Format & Cadence * Punctuated Equilibrium At last year's ProductCamp, my standing-room-only session on prioritization was a huge hit with product people. This year I've focused on translating your priorities into a roadmap that will inspire your whole team to buy-in, stick with it, and over-deliver.
Roadmaps That Inspire
Roadmaps That Inspire
UpUp Labs
This is a thought piece and call to action for product managers in the software industry. Leverages principles from Lean Startup, Agile, and other modern software methods.
2014 future of product management
2014 future of product management
Janice Fraser
LEUVEN planning as a way to prepare for new venture creation & new business d...
LEUVEN planning as a way to prepare for new venture creation & new business d...
Angela Ferrara
1. Four Product Management mindsets Deploy and balance the Explorer, Analyst, Challenger and Evangelist mindset throughout the product life cycle to avoid common pitfalls and deliver a superior solution. 2. Create context to motivate a high-performing team Practical tips and real-world examples to drive innovation, shared understanding, mitigate risks, and create energy and focus. 3.Understand your profile Evaluate your "go-to" strengths versus where you need to consciously practice, and how to recognize and balance stakeholders’ own. 4. Tools to help you Navigate challenging stakeholder relationships. Emerge with a stronger reputation as a leader when faced with conflicting business priorities, changes in direction, misaligned incentives, resource constraints, unexpected disruptions, and aggressive deadlines. 5. And many more strategies Techniques to say “no” given common stakeholder archetypes, how to diplomatically, authentically yet firmly approach keeping your priorities on track.
Ken sandy- Productized Masterclasses
Ken sandy- Productized Masterclasses
Productized
Focus on what matters when going from product vision to product roadmap. Held at the Agile Product Delivery meetups and one of the favourites for our Lunch & Learn sessions..
Focus On What Matters - From Product Vision to Product Roadmap
Focus On What Matters - From Product Vision to Product Roadmap
OneUp Vitamins
NYU Lean LaunchPad - Customer validation
NYU ITP Lean LaunchPad 4.7.2014
NYU ITP Lean LaunchPad 4.7.2014
Jen van der Meer
A bit about the importance of setting good problems, w
Problems and Core thoughts
Problems and Core thoughts
Paul McEnany
Ad logic worksheet
Ad logic worksheet
Leticia Lozano
Contenu connexe
Tendances
DRIVING INNOVATION AT RAPID PACE & SCALE
Vinod Suresh, Director, Product Management, Walmart Labs
Vinod Suresh, Director, Product Management, Walmart Labs
World_Forum_Disrupt
How to Avoid Building Products Nobody Will Buy
How to Avoid Building Products Nobody Will Buy - AccelerateAB 2017
How to Avoid Building Products Nobody Will Buy - AccelerateAB 2017
alavetta
DISRUPT, INNOVATE AND TRANSFORM IN THE AGE OF THE CUSTOMER
Steve Wilt, Director, Innovation & Transformation Center, Salesforce
Steve Wilt, Director, Innovation & Transformation Center, Salesforce
World_Forum_Disrupt
Discovery is an iterative process of reducing uncertainty. It's an essential part of how we do Product Development; routinely involving our customers in the act of deciding what we build, before we build it. Without discovery we increase the risk of building solutions that our customer won’t want, use or value. With discovery we maximise our chances of investing in ideas that are likely to succeed.
Intro to Product Discovery
Intro to Product Discovery
Matthew Godfrey
Taking your idea to market – Nine questions you need to answer first
Taking your idea to market – Nine questions you need to answer first
Taking your idea to market – Nine questions you need to answer first
Jakob Persson
Louise Klinker's Slide on the MorgenBooster: From Design Thinking to Design Doing
From design thinking to design doing
From design thinking to design doing
1508 A/S
Rethinking Concept Testing to Innovate With Customers
Rethinking Concept Testing to Innovate With Customers
ResearchShare
Teresa Torres, Product Talk, @ttores In this session, you’ll learn how to create shared context so that everyone on your team knows how to prioritize your experiments. You’ll also learn about two common Lean Startup mistakes and how to avoid them. Come prepared to work through a mini case study.
How to Choose Your Next Experiments
How to Choose Your Next Experiments
Lean Startup Co.
Adv 435 ch 6 creative strategy
Adv 435 ch 6 creative strategy
Len Kornblau
Entrepreneurs' Bootcamp Berlin, March 4/5, Pitching.
Startup Workshop - Pitching
Startup Workshop - Pitching
Oliver Hanisch
Product managers are under pressure to drive results, but cannot wield direct power or authority to achieve their objectives. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? In this talk, Ken Sandy shares ten techniques from The Influential Product Manager that product managers can immediately apply at each stage of the product life cycle to achieve the best outcome for the customer and their organization.
Ken Sandy - Ten tips to lead as a PM through influence
Ken Sandy - Ten tips to lead as a PM through influence
Product Anonymous
PT Toronto #26: Mitchell Gillespie (Director of Product Management at Wave HQ) shares his talk “Qualitative Intelligence: The art of qualitative data turned powerful insight." Intelligence is defined as "the ability to acquire and apply knowledge." When it comes to leveraging qualitative insight the difficult and consistent fallacy of any person acting as the Voice of the Customer is a struggle to successfully "acquire" and "apply" without hours of tedious, painful, and isolated effort. Every audience member will leave the talk understanding how to assess/score their organization's ability to acquire and apply qualitative insight by reflecting on 4 critical dimensions (with recommended approaches): 1. People & Teams Is your cross-functional organization participating in building qualitative insight? 2. Strategic Frameworks Is your cross-functional organization using appropriate strategic frames of thinking to parse and isolate qualitative insight? 3. Automation & Facilitation Is your cross-functional organization facilitating people's ability to easily capture, analyze, and share insight? 4. Tooling Is your cross-functional organization using the appropriate tools to empower everyone in the company? (e.g. NomNom Insights) Throughout this discussion Mitch will highlight his ideological belief in the power of qualitative insight, some hypotheses being experimented at Wave, and some examples of success he's experienced. Also, if you haven't caught on already, you'll also leave with the appreciation of how building qualitative intelligence is a team sport. Product departments alone (incl. product design) could never achieve optimal results without the participation of many other cross-functional peers. Mitch is inspired by engaging with people who are passionate about making an impact in any shape or form. He believes internal optimism, grit, and resilience is critical to succeed in today's digital product industry. Currently, as the Director of Product Management at Wave, Mitch is responsible for supporting & sharpening the organization’s ability to deeply empathize and collectively solve the needs of the brave small business owner. As the number of competitive entrants grows Wave (and the product group specifically) is acutely focused on optimizing the strengths and motivations of every employee as a competitive advantage. Mitch has taught numerous 10-week cohorts at BrainStation in product management because he thoroughly enjoys every light bulb moment observed. When Mitch is not raving about Wave, customer’s pains, or the role of product managers you will likely find him lost in the backcountry of Algonquin Park or some beautiful mountain range.
Qualitative Intelligence: The art of qualitative data turned powerful insight...
Qualitative Intelligence: The art of qualitative data turned powerful insight...
Product Tank Toronto
Learn how to bring your products to market;
Pitching products to capital providers content and style
Pitching products to capital providers content and style
douglaslyon
PT Toronto #21: Mitchell Gillespie (Director of Product Management at Wave HQ) shares his talk “Get out of the way! The Product Manager's Identity Crisis."
Get out of the way! The Product Manager's Identity Crisis | Mitchell Gillespie
Get out of the way! The Product Manager's Identity Crisis | Mitchell Gillespie
Product Tank Toronto
Wouldn't it be great if no one could argue with your roadmap? Wouldn't it just rock if you could cut through the endless debates and circular arguments, get to consensus, and just execute? I'm Bruce McCarthy, Founder and Chief Product Person at UpUp Labs. In 20 years as a product person, I've built a roadmapping methodology on 7 pillars: * Strategic Goals * Generate Ideas * Objective Prioritization * Shuttle Diplomacy * Benefit-oriented Themes * Appropriate Format & Cadence * Punctuated Equilibrium At last year's ProductCamp, my standing-room-only session on prioritization was a huge hit with product people. This year I've focused on translating your priorities into a roadmap that will inspire your whole team to buy-in, stick with it, and over-deliver.
Roadmaps That Inspire
Roadmaps That Inspire
UpUp Labs
This is a thought piece and call to action for product managers in the software industry. Leverages principles from Lean Startup, Agile, and other modern software methods.
2014 future of product management
2014 future of product management
Janice Fraser
LEUVEN planning as a way to prepare for new venture creation & new business d...
LEUVEN planning as a way to prepare for new venture creation & new business d...
Angela Ferrara
1. Four Product Management mindsets Deploy and balance the Explorer, Analyst, Challenger and Evangelist mindset throughout the product life cycle to avoid common pitfalls and deliver a superior solution. 2. Create context to motivate a high-performing team Practical tips and real-world examples to drive innovation, shared understanding, mitigate risks, and create energy and focus. 3.Understand your profile Evaluate your "go-to" strengths versus where you need to consciously practice, and how to recognize and balance stakeholders’ own. 4. Tools to help you Navigate challenging stakeholder relationships. Emerge with a stronger reputation as a leader when faced with conflicting business priorities, changes in direction, misaligned incentives, resource constraints, unexpected disruptions, and aggressive deadlines. 5. And many more strategies Techniques to say “no” given common stakeholder archetypes, how to diplomatically, authentically yet firmly approach keeping your priorities on track.
Ken sandy- Productized Masterclasses
Ken sandy- Productized Masterclasses
Productized
Focus on what matters when going from product vision to product roadmap. Held at the Agile Product Delivery meetups and one of the favourites for our Lunch & Learn sessions..
Focus On What Matters - From Product Vision to Product Roadmap
Focus On What Matters - From Product Vision to Product Roadmap
OneUp Vitamins
NYU Lean LaunchPad - Customer validation
NYU ITP Lean LaunchPad 4.7.2014
NYU ITP Lean LaunchPad 4.7.2014
Jen van der Meer
Tendances
(20)
Vinod Suresh, Director, Product Management, Walmart Labs
Vinod Suresh, Director, Product Management, Walmart Labs
How to Avoid Building Products Nobody Will Buy - AccelerateAB 2017
How to Avoid Building Products Nobody Will Buy - AccelerateAB 2017
Steve Wilt, Director, Innovation & Transformation Center, Salesforce
Steve Wilt, Director, Innovation & Transformation Center, Salesforce
Intro to Product Discovery
Intro to Product Discovery
Taking your idea to market – Nine questions you need to answer first
Taking your idea to market – Nine questions you need to answer first
From design thinking to design doing
From design thinking to design doing
Rethinking Concept Testing to Innovate With Customers
Rethinking Concept Testing to Innovate With Customers
How to Choose Your Next Experiments
How to Choose Your Next Experiments
Adv 435 ch 6 creative strategy
Adv 435 ch 6 creative strategy
Startup Workshop - Pitching
Startup Workshop - Pitching
Ken Sandy - Ten tips to lead as a PM through influence
Ken Sandy - Ten tips to lead as a PM through influence
Qualitative Intelligence: The art of qualitative data turned powerful insight...
Qualitative Intelligence: The art of qualitative data turned powerful insight...
Pitching products to capital providers content and style
Pitching products to capital providers content and style
Get out of the way! The Product Manager's Identity Crisis | Mitchell Gillespie
Get out of the way! The Product Manager's Identity Crisis | Mitchell Gillespie
Roadmaps That Inspire
Roadmaps That Inspire
2014 future of product management
2014 future of product management
LEUVEN planning as a way to prepare for new venture creation & new business d...
LEUVEN planning as a way to prepare for new venture creation & new business d...
Ken sandy- Productized Masterclasses
Ken sandy- Productized Masterclasses
Focus On What Matters - From Product Vision to Product Roadmap
Focus On What Matters - From Product Vision to Product Roadmap
NYU ITP Lean LaunchPad 4.7.2014
NYU ITP Lean LaunchPad 4.7.2014
Similaire à Crowdfunding Research Competitive Analysis
A bit about the importance of setting good problems, w
Problems and Core thoughts
Problems and Core thoughts
Paul McEnany
Ad logic worksheet
Ad logic worksheet
Leticia Lozano
A presentation given at the Startup Sauna event in Nairobi www.saunasafari.com
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Zipipop Freud
Leading consumer research company specialising in consumer insight with kids. Experts in testing toys, games, kids TV shows, virtual worlds, apps and other forms of entertainment for children. Methodology including: kids focus groups, kids discussion groups, product testing, advertising and communications research with children, packaging execution, concept review etc. For more details go to: www.KidsBrandInsight.com or www.stevenreece.com
Kids Brand Insight Company Presentation
Kids Brand Insight Company Presentation
Kids Brand Insight
First presented at the Push Conference in October 2018 in Münich, Germany. --- See more at ui-patterns.com --- Are you stuck in product tunnel vision, still focusing on implementing ideas months old, only to find out they failed? Are you tired of spending time on building stuff nobody wants (other than your boss)? Then let's go on a ride! Anders will tell you how to escape tunnel vision and start focusing on building the right thing. The silver bullet is systematic and constant product testing. Anders will take the boring part out of testing and show you how easy it can be, so you product can start shining to more (and the right) people. He will reveal his playbook of cleverly thought out product experiments used by product builders at companies like Spotify, Booking.com, Facebook, Amazon, and Google and recommended by top universities like Havard, MIT, and Stanford.
Experiment to build the right thing
Experiment to build the right thing
Anders Toxboe
This slide consist the analysis of the Harvard Business Review's article on "Creativity in Advertising: when it works or when it doesn't" by Werner Reinartz and Peter Saffert. This slide might help you to understand how the best ads has been successful on customer expectation.
Creativity in advertisement
Creativity in advertisement
Pranav Anand
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
Creativity in advertisement
Creativity in advertisement
Sameer Mathur
Creativity & Innovation - Week 6
Creativity & Innovation - Week 6
Kevin Popović
research self assesment canon
Research self assesment canon
Research self assesment canon
GeorgiaDodsworth1
what is creative advertisement
creativityinadvertisement-150707143537-lva1-app6892.pptx
creativityinadvertisement-150707143537-lva1-app6892.pptx
bidnbid
Revision for Section A OCR A2 exam
Study Day Revision Section A
Study Day Revision Section A
Naamah Hill
A guide to writing the OCR A2 Media Studies Evaluation.
A2 evaluation
A2 evaluation
Cardinal Newman Catholic School
This presentation was provided by Jonathan Clark of Jonathan Clark & Partners, during Session Three of the NISO event "Agile Product and Project Management for Information Products and Services," held on May 28, 2020.
Clark "Understanding Needs & Setting Priorities: Product Discovery"
Clark "Understanding Needs & Setting Priorities: Product Discovery"
National Information Standards Organization (NISO)
Please make sure you read the instructions carefully... If the amount is not up to your standard please do not sign on to do the assignment... I have attached the outline for the assignment at the bottom..... This is a keynote assignment Objectives: • Determine how to “sell” through an infomercial/commercial • Determine how to understand and apply the principles of AIDA (below) • Build upon knowledge gained in the marketing courses • Produce a high quality presentation designed to “sell” a product or inspire people to donate to a good cause • To employ technology that demonstrate effective use of 21st century skills Assignment: Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market. This is the actual video presentation or a narrated Keynote that would serve as the commercial for your business, charity, product. Since this is the Actual Commercial, you should not include background information from your creative planning - only the actual content intended to be shown to your audience. Deliverable: Commercial/Infomercial using video will last 2 to 5 minutes. Narrated Keynote will include at least 10 slides and last 2 – 5 minutes. You may create a hybrid – Keynote plus Video or Video including Keynote. Instructions: 1. Write a script using all research on your topic. 2. Produce a video or narrated Keynote and submit to the platform. If you are unable to upload the platform, you may use the course dropbox. Please email me that your presentation has been uploaded if you use dropbox. Dropbox.com Sign on: [email protected] Password: professionalsellingfs Additional Information for Creating Your Presentation. All presentations must: (AIDA) Capture the audience's Attention Create Interest Instill Desire Motivate them to Action You should determine. The Product/Service/Charity/Business – What are you selling? Target Market – Who are you selling to? Product Features and Advantages – What makes your product/charity better than others? Benefits – What will your product/donation do for the consumer? Objections – Why would the customer resist? Price – For products Minimum Contribution - For charity donations Needs – If you are selling a product or business, what needs does your product meet? Concept – What is the principal theme of the Presentation? Theme headlines? What will attract the largest audience? Strategy – How to implement the concept. Video, Keynote? Format – documercial? storymercial? actionmercial? Elements – What scenes must be included? Product shots, testimonials, experts? Opening – How do we grab our audience in the first seven seconds? How can we make the shot title catchy, different, yet reflect the show’s content? Retentives – What specific tactics will we use to ke ...
Please make sure you read the instructions carefully... If the amoun.docx
Please make sure you read the instructions carefully... If the amoun.docx
bunnyfinney
Presentation given to marketing majors at Ohio State University.
Advertising in the Wild
Advertising in the Wild
Chris Barbee
We talk about the different steps we follow to create Heek as a startup, and as a product.
The Heek Product Cycle
The Heek Product Cycle
Heek Team
Advertising presentation
Advertising presentation
tafrinp
Talk about marketing and how it corelated with AIESEC
BXP Academy - Marketing day 1
BXP Academy - Marketing day 1
Karina Ananta
So you have a killer idea and you are ready to sell through your UX vision. You've got various internal and external stakeholders that you need to get on board. They have varying levels of technical savvy and involvement. In a world of cross-channel experiences, with an ever-growing number of touchpoints, communicating a vision can be a challenge. In this session, we'll cover the key ingredients you'll need to sell a UX vision. We'll examine ways to craft your UX deliverables so that they tell a story in a way that clearly communicates your vision. In this presentation, you will learn: - How to define a UX Vision in five steps - Why it's crucial to consider and be savvy about politics as part of your process - How to speak the language of your internal and external audiences - How to make the best use of numbers and metrics to support your strategy - The magic of structuring a persuasive presentation - How and why to adjust the fidelity of your deliverables based on the needs and expectations of your audience - Techniques and tools to make deliverables that are engaging and memorable
How To Sell Your UX Vision- UX Scotland 2015
How To Sell Your UX Vision- UX Scotland 2015
Jane Guthrie
Creativity in advertisements Final PPT Module (1-4) Piyush Gupta IITK
Creativity in Advertisements.
Creativity in Advertisements.
Sameer Mathur
Similaire à Crowdfunding Research Competitive Analysis
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Problems and Core thoughts
Problems and Core thoughts
Ad logic worksheet
Ad logic worksheet
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
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Kids Brand Insight Company Presentation
Experiment to build the right thing
Experiment to build the right thing
Creativity in advertisement
Creativity in advertisement
Creativity in advertisement
Creativity in advertisement
Creativity & Innovation - Week 6
Creativity & Innovation - Week 6
Research self assesment canon
Research self assesment canon
creativityinadvertisement-150707143537-lva1-app6892.pptx
creativityinadvertisement-150707143537-lva1-app6892.pptx
Study Day Revision Section A
Study Day Revision Section A
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A2 evaluation
Clark "Understanding Needs & Setting Priorities: Product Discovery"
Clark "Understanding Needs & Setting Priorities: Product Discovery"
Please make sure you read the instructions carefully... If the amoun.docx
Please make sure you read the instructions carefully... If the amoun.docx
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Advertising in the Wild
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The Heek Product Cycle
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BXP Academy - Marketing day 1
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How To Sell Your UX Vision- UX Scotland 2015
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Plus de Albin Bajramovic
Important step in your crowdfunding campaign is identifying industry influencers
Influencers and thought leaders
Influencers and thought leaders
Albin Bajramovic
campaign model canvas is simply a strategic management tool which allows you to describe, challenge and track all assumptions your making about your upcoming campaign.
Campaign (business) model canvas slide share
Campaign (business) model canvas slide share
Albin Bajramovic
Crowdfunding Becker Personas. You cant be all things to all people, you have to know who is your target audience and why they care.
Backer buyer personas
Backer buyer personas
Albin Bajramovic
Crowdfunding Video Basics
Storyboard & video notes
Storyboard & video notes
Albin Bajramovic
Adaptation of Business Model Canvas to Crowdfunding
Crowdfunding Canvas
Crowdfunding Canvas
Albin Bajramovic
Storyboard & video notes
Storyboard & video notes
Albin Bajramovic
Plus de Albin Bajramovic
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Influencers and thought leaders
Influencers and thought leaders
Campaign (business) model canvas slide share
Campaign (business) model canvas slide share
Backer buyer personas
Backer buyer personas
Storyboard & video notes
Storyboard & video notes
Crowdfunding Canvas
Crowdfunding Canvas
Storyboard & video notes
Storyboard & video notes
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On May 8, 2024, Marel hosted an investor meeting where Arni Sigurdsson CEO and Sebastiaan Boelen CFO gave an overview of the financial results and operational highlights in the first quarter.
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel
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PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
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The RSA Conference serves as a significant platform for cybersecurity experts and vendors, to explore cutting-edge innovations in the cybersecurity field. Reach out to your target audience with our RSA Conference Exhibitor List 2024!
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RSA Conference Exhibitor List 2024 - Exhibitors Data
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Crowdfunding Research Competitive Analysis
1.
Competitive Analysis Research, Research, Research
2.
There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of colored glass that have been in use through all the ages. ‐ Mark Twain
3.
On average, successful campaigns research between 30 and 50 previous campaigns
4.
5.
What to look for (video) How was the product introduced? How quickly did you understand the product? Did you have to have prior knowledge to understand the product? At which point was call to action made? Was the product demonstrated? How much of the video was dedicated to project creators vs the product? How many key features were described? Did video address all your major concerns?
6.
What to look for (Campaign Page) How much of the page was dedicated to story/team vs product? How many pictures where used to complement the text? Did funding goal seem reasonable?
7.
What to look for (Rewards) Did rewards make sense and was the main product offered as a reward? Did rewards offer enough bang for the buck? How many reward tiers did campaign offer? Did campaign feature early bird rewards? What was most sought after reward and at which price level? Where there any exclusive rewards and did anybody claim them? How many rewards allowed donors to become part of the project?
8.
What to look for (Marketing) What advertising and public relation tactics were utilized? What kind of coverage did the campaign receive? – How was it presented? How many updates were made and at which frequency? What was the tone of those updates?
9.
Would you feel that you got a hookup if you donated to your campaign?
