Have you got an online business? Do you need a new marketing idea? If you are, then you may be looki...

1. What You Need To Know Today About Video Marketing
Have you got an online business? Do you need a new marketing idea? If you are, then you may be
looking to start in online video marketing. By using the Internet to share videos, you'll reach out to
an audience and have a more personal touch in your marketing
http://www.indeed.com/q-Internet-Marketing-jobs.html campaign. Read on for more information.
Video marketing should not scare you. A tripod and a good quality camera are all you need in order
to make your own videos. You may want to give a demonstration of the way your products are made
or simply speak with viewers.
Watching successful viral videos is the best way to get an idea of what makes a video popular. Stay
up to date with new trends, check social networks and various sites your target audience loves and
put together a list of characteristics you recognize in the viral videos you see.
Make interesting content. When you are shooting videos, make them as intriguing and compelling as
possible. A video hosting site can increase viewers for your video, but an uninteresting video will
defeat the purpose. A lot of people want to watch videos that are relevant. Making interesting videos
can get you traffic that will continue to increase.
Keep your business relevant to today's audiences through video marketing. Have people send in
questions about your company or related topics, and then answer some of these questions in a brief
video. Those who have their questions asked should get a coupon or other reward.
Product manufacturers or resellers should create videos showing how the product can be used in
alternative ways. For example, while duct tape is great for ducts, Duck Tape has created how-tos seo
training taming the google monster for a million other projects, even how to create a wallet! This
leads to amazing viral video success on their part.
All of your videos should be as timeless as possible. When talking about a product release or a new
product, it could be difficult to make a video that people will want to watch 6 months from now. If
you focus on the product, and not the release date, you will be creating a video that people will
watch in the future.
For people who are new to video marketing, try to keep your videos short. Around 30-45, seconds is
a good length to start. You really do not have a lot of time to get your message through with the

2. viewers' short attention spans. As you become more experienced, you will notice that you are able to
get your message across within this time frame easily.
When you are using video marketing to promote your product or business it is important to have a
good title. The title will help to drive traffic to your site from search engine results. Keep it relevant
to what exactly you are promoting to ensure you drive the right kind of traffic to your site.
For people who are new to video marketing, try to keep your videos short. Around 30-45, seconds is
a good length to start. You really do not have a lot of time to get your message through with the
viewers' short attention spans. As you become more experienced, you will notice that you are able to
get your message across within this time frame easily.
If you are planning to use videos to market your business you want to be sure that you use a high
quality camera. Thanks to advances in technology people expect to see videos in high definition. If
you do not own a high definition camera you should rent or buy one for filming your videos.
Keep your logo prominently placed in your video, but make sure it doesn't interfere with the content.
Many companies use a translucent version of their logo to ensure that everything behind remains
visible while people will know throughout the video who has produced it and where they can go
afterwards to learn more.
If you are shy about showing your face, or if you
don't have a spokesperson yet, then try posting
Google Search Stories. The purpose of them is to
actually show your viewers a video of you doing a
Google search of your business, and then
showing them your site's best properties, such as
highlights and guest contributions. This will help
your viewers be more knowledgeable about your
business, which will likely lead them to check you
out.
Video marketing can seem like a difficult nut to crack. It is much easier to do if you inject some
humor into your videos. This will always entertain your viewers and keep them coming back for
more. Be careful with this strategy and show your videos to others before publishing. You could end
up not being funny and making your business look bad.
Make a video, not a commercial. Even if you are selling something, people don't like watching
commercials, either on television or online. Instead, make a video that is fun or informative, while
still related to your product or service. People looking at videos are usually looking to be
entertained, not pitched to.
To make video marketing easy try a video blog. In this type video you will be able to share what you
are thinking about or working on every day. For example, if your business sells cooking supplies, you
could make a video of a recipe, a how-to video on using one of your products or cooking tips.
Avoid letting your video turn into a commercial. People see commercials all day long on TV and are

3. sick of them, by the time they get to your video. If you plan to sell a product, do it in a fun way which
seems more like a personal video than a sales pitch.
Make the title of your videos count. Similar to your blog posting headlines, your video titles can pull
in some vital traffic. There are a couple of reasons for this. A quality video title is important for both
grabbing the viewer's attention and using proper keywords to boost search engine rankings.
Attend trade shows. These events typically have lots of experts in your niche, which is an ideal time
for you to interview several of them. Having experts in your videos substantially increases your
credibility with your audience. In addition, you can learn some helpful tips from them on how to
improve your business.
To conclude, due to the current technological age, businesses have to be more creative in promoting
themselves if they wish to succeed. Video marketing is one of the most popular ways of doing so. You
can stand out from the other businesses out there by utilizing these tips on properly implementing
online videos.