San Diego Ad Club 2009 Hispanic Market Resource Guide

3. 2009 SAN DIEGO AD CLUB
HISPANIC MARKETING DAY
CONTENTS
Ad Club President’s Letter 3
Program Speakers 4-7
Lifetime Achievement Award Honoree • Dr. Mary Beth McCabe 9
Hispanic Media Overview 11-17
TV/Print 18
Radio 19
Resource Guide 20-24
HISPANIC MARKETING DAY COMMITTEE
Thank you to the 2009 Hispanic Marketing Day Committee
Chair, Jenifer Barsell, San Diego Padres
Geri Arnal-Ibarra, Energy Communications Corp.
Steven Blanco, Azteca America
Cecily Carnahan, Azteca America
Al Delino, Al Delino Design
Tabitha Flores, Enlace
Lucy Garcia Roberts, HMC Advertising
Paula Gomez, Entravision
Ivan Jurardo, Univision Radio
Carrie Lopez, Xpectrum Marketing
Francisco Mata, Enlace
Dr. Mary Beth McCabe, Sun Marketing
Walter Meneses, Meneses Research & Associates
Santiago Ogradon Cortes, Energy Communications Corp.
Alex Phillips, Medicis Communications
Jose Santiago Healy, Diario San Diego
Alejandro Santos, Santos Graphics
Carlos Valdivia, Enlace
Luis Valdivia, Del Mar Fairgrounds
And thank you to the San Diego Ad Club Staff …
Sheila Fox, Fox Marketing Network
Cindy Saylor, Frank Rogozienski Photography
Sara Tovar, San Diego Ad Club
Cover & Art Direction by: Al Delino Design
HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 1

4. 2 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010

5. 2008/09 Ad Club President
Greg Joumas
D ear Friends of the San Diego Ad Club:
Welcome to our 16th Annual Hispanic Marketing Day! Ole!
We are grateful to the Hispanic Marketing Day committee for their
dedication to this event. Their commitment has enriched each of
us, increased our knowledge of the vast potential of the Hispanic
community, and helped to make us smarter marketers. Thank you
to each of you and in particular we thank this year’s chair, Jenifer
Barsell from the San Diego Padres and Ad Club Board member.
We believe it is our obligation as the San Diego Ad Club to continue
to build this event in both content and format.
The theme of today’s presentation is: The San Diego Hispanic
Market: An Economy Within An Economy. Once again, we have an
outstanding line up of presenters today – each of which will provide
case studies and information you can use to effectively reach this
lucrative market.
We welcome Robert Santiago from La Agencia de Orci &
Asociados who will moderate today’s panel. And many thanks
to our panelists, Jeff Overton, San Diego Padres; Joe Benites, the
Benites Group; and Laura Hernandez, Sharp Healthcare. Each
of these presenters will provide you with insights on successful
Hispanic Marketing efforts in a wide variety of industries.
And, it is our pleasure to present the San Diego Hispanic Marketing
Lifetime Achievement Award to Dr. Mary Beth McCabe,
Sun Marketing. Mary Beth has been an active member of this
committee since its inception and has distinguished herself as a
popular resource and speaker for Hispanic Marketing conferences
around the country. We are honored to have her as part of our
ad community.
Let us absorb new knowledge, let us think creatively and let us
celebrate this day.
Yours,
Greg Joumas
VP Advertising & Marketing Communications, Jack in the Box
President – San Diego Ad Club
HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 3

6. The San Diego Hispanic Market:
An Economy Within An Economy
Luncheon Program Speaker/Moderator
Robert Santiago
Director of Client Services, La Agencia de Orci & Asociados
R obert has more than 15 years of Marketing experience
including work in both General Market and Hispanic Advertising.
He has spent the past 8 years leading Orci’s Client Services Team. In
this role he has managed many clients in a diverse range of categories
including; Jack in the Box, American Honda, Georgia Pacific, Johnson &
Johnson, Mass Mutual, NBA and Bally Total Fitness. His efforts have led
to long term relationships built on business and creative success for
both Clients and the Agency.
Before joining Orci, Robert began his career at McCann-Erickson in
San Francisco and Asher & Partners in Los Angeles working on brands
including Nestle, Legoland and SunAmerica. He also spent time in the
dot-com world as Marketing Director for ToyTime.com and eHobbies.
com where he helped successfully launch these two online retail
companies through innovative marketing campaigns.
Robert has a BA in Communication Studies with a specialization
in Mass Communications from UCLA. He is fully bilingual, and his
family is from Puerto Rico.
4 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010

7. The San Diego Hispanic Market:
An Economy Within An Economy
Jeff Overton
Executive Vice President, Business Operations San Diego Padres
A veteran of 27 years in professional baseball, Jeff Overton is in his
seventh season with the Padres. Jeff provides oversight for all sales,
marketing, communications, community relations and special event
activities for the club and has played an instrumental role in bringing
the World Baseball Classic to San Diego in 2006 and 2009 and in the
management of those events.
Jeff began his professional career in 1981 as General Manager of the Class-A
Appleton Foxes before joining the parent Chicago White Sox in the fall of
1982. During his five seasons as a sales and marketing executive with the
team, the White Sox became the first franchise in Chicago to draw more than
2,000,000 fans in a single season.
Following a stint as the National Director for the Miller Brewing Company’s
“Miller Sports Group” Jeff returned to baseball in 1989 with the Cleveland
,
Indians as the club’s Senior Vice President and Chief Marketing Officer.
While in Cleveland, he played a key role in the 1994 opening of Jacobs Field,
establishing a franchise and MLB record of 455 consecutive sellouts… he
also helped guide the Indians’ successful initial public offering in 1998,
making them the first Major League Baseball team to be traded publicly.
Prior to joining the Padres, Jeff was Executive Vice President of Marketing for
both the Texas Rangers and the NHL’s Dallas Stars.
Jeff now serves as a member of the Big Brothers Big Sisters “Sports Bigs” and
is a member of the Executive Board of the San Diego Sports Commission.
The Illinois native holds a Bachelor of Science degree from Eastern Illinois
University and a Master’s Degree in Sports Management from Western
Illinois University. He and his wife, Shelli, reside in San Diego and have four
adult children.
HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 5

8. The San Diego Hispanic Market:
An Economy Within An Economy
Joe Benites
President, The Benites Group, Inc.
W ith more than 25 years of experience at the retail and
manufacturers level, Joe Benites brings a unique perspective
to supermarket sales, promotions and marketing.
As a former national sales manager of Nabisco-Gamesa, President
of Next Generation Marketing Associates (Hispanic Marketing Company),
Executive Vice President of Pacific Star Corporation (Cuetera Cookies from
Spain), Joe knows what it takes to take products to market and move
them off the shelves. Recognizing his knowledge of the food industry and
Hispanic consumers, the Mexican American Grocers Association (MAGA)
appointed Joe its Executive Director, where he increased its members
influence in the California food industry.
Currently, as President of The Benites Group, Inc., a sales and promotion
based marketing and consulting agency impacting the national Hispanic
market, and founder of Action Demos, the nation’s largest Hispanic- owned
and managed in-store-demo, merchandising and event management
company, Joe has designed and executed sales and promotion programs
for manufacturers such as Schering-Plough Healthcare (Dr. Scholls), Nestle
Nesquik, Disney, Univision, Pfizer, Avandia, Tampico, Bush’s Beans, Johnson &
Johnson, McNeil Pharmaceutical, Cerveceria Centro Americana (Guatemala),
San Miguel Beer (Philippine Islands) and many more that have generated
incremental sales as well as increased market share in the Growing Hispanic
market. Programs developed by The Benites Group, Inc. have three common
ingredients: they are designed to create sales via direct personal contact
with consumers, are measurable, and add to Brand building.
Joe is currently a member of the Los Angeles Advertising Club, President
of Sales & Marketing Executives Association – Los Angeles, Hispanic
Association of Public Relations Agencies, Latin Business Association, the
California Grocers Association, American Marketing Association of Southern
California and the All Cities Resource Group and was recently appointed to
City National Bank’s Hispanic Advisory Board and a member of the advisory
board of Expo Comida Latina, the Nation’s largest Hispanic Food Show,
Advisory Board member of Encore Associates a leading food industry
group, Pepperdine University Hispanic Advisory Board and on the Board
of Directors of Los Jovenes a Los Angeles based nonprofit group working
with young immigrants.
6 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010

9. The San Diego Hispanic Market:
An Economy Within An Economy
Laura Hernandez
Senior Hispanic Media Relations and Marketing Specialist
Sharp Healthcare
L aura Hernandez, of Sharp HealthCare’s Multicultural Services
Department, is a tireless and leading voice for health care
education for the Hispanic community in San Diego.
In 2000, Laura joined Sharp HealthCare and began pursuing her goal of
ensuring that our communities are educated about the numerous health
risks facing the Hispanic community, not only in San Diego but throughout
the United States and Mexico. Laura has formed successful partnerships
with the local Hispanic media. Through successful media campaigns that
combine on air advertisement, Physician interviews and grass-root events,
Laura has been able to provide health care education and expose San
Diego Hispanics to the many wonderful resources available through Sharp
HealthCare.
In 2004, she became instrumental in the planning of the first annual
Hablando de la Salud de la Mujer event, hosted by Sharp HealthCare, and
which was the first health care conference in San Diego aimed at the Latina
Community. In its first four years, and with the wonderful support of various
media partners, attendance has almost doubled, going from 450 attendees
to almost 900 in 2008. This year’s event is sold out with over 200 people on
the waiting list.
Laura currently works at Sharp HealthCare, a not-for-profit organization and
San Diego’s health care leader, with seven hospitals, two affiliated medical
groups and a health plan, and the only recipient in California of the 2007
Malcolm Baldrige National Quality Award.
HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 7

10. 8 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010

11. Lifetime Achievement Award
Dr. Mary Beth McCabe
M
ary Beth McCabe founded Sun Marketing, specializing
in Hispanic Advertising/Media in 1993. Sun Marketing
helps companies put a spotlight on their businesses
through tv, radio and web marketing.
Born and raised in New York and as a teenager she moved to
Chicago. Mary Beth began her radio career in Dayton, Ohio
in 1975. She was a radio talent and producer through 1978.
Moving back to Chicago and to TV, Mary Beth initiated Hispanic
advertising for J.C. Penney, American Airlines, True Value
Hardware, and Chevron, while working for Univision in 1979.
Warmer weather brought her to KUSI-TV (1982-93), serving as
a San Diego Ad Club Board Member (1986-87), and active with
the Hispanic Marketing Council for many years.
Dr. McCabe’s “Strategic Changes in Television” was published by
the National Association of Broadcasters (NAB). She’s a graduate
of the University of Dayton (BA), DePaul University (MBA), and
Alliant University (DBA). She currently teaches marketing and
e-commerce classes at University of San Diego, UCSD Extension,
and National University. She volunteers for California Rural Legal
Assistance, JDRF, NATAS (National Academy of Television Arts
& Sciences - Pacific Southwest Chapter) and Horizon Christian
Fellowship 1975.
Sun Marketing’s current/recent clients include Gerber Baby
Foods, Excel Telecommunications and Pardee Homes. She
recently presented at Radio Ink on “Hispanic Marketing during a
Recession” and the Marketing Research Association on “Hispanic
Marketing, Past, Present and Future.”
Dr. McCabe has travelled to every continent, and has written
a book to help others travel independently, publishing under
the pseudonym, “Dr. Mary Travelbest.” She hopes to help others
understand and appreciate cultural and language differences
through travel.
She feels blessed to live and travel with her husband, Allen
Shubat, and their four children
HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 9

12. CABLE
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13. SAN DIEGO MARKET RESEARCH
HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 11

14. SAN DIEGO MARKET RESEARCH
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15. SAN DIEGO MARKET RESEARCH
HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 13

16. SAN DIEGO MARKET RESEARCH
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17. SAN DIEGO MARKET RESEARCH
HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 15

18. SAN DIEGO MARKET RESEARCH
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19. SAN DIEGO MARKET RESEARCH
HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 17

20. Media Overview
TELEVISION & PRINT
TELEVISION STATIONS
CALL LETTERS NETWORK CHANNEL / ANTENNA CABLE
AZSD Azteca America 41 15
GALA Galavision n/a 66 (Cox Cable)
KBNT Univision 17 17
KDTF Telefutura 36 136 (Cox) 47 (Time Warner)
XHAS Telemundo 33 20 (Cox) 66 (Time Warner)
XEWT Televisa 12 12 (Cox)
XHJK TV Azteca 13 27 n/a
XHTT TV Azteca 7 21 n/a
XHUAA Televisa 57 n/a
XHBJ Televisa 45 n/a
PUBLICATION FORMAT CIRCULATION READERSHIP
Diario San Diego Tabloid 30,000 weekly (Mon & Fri) 82,800
El Latino Tabloid 80,500 weekly (Thursdays) 290,000
El Mexicano Newspaper 50,00 daily 200,000
El Semanario Deportivo Newspaper 25,000 weekly n/a
El Sol de San Diego Tabloid Bi-weekly n/a
El Sol de Tijuana Newspaper 20,000 daily 65,000
Enlace Newspaper 85,000 weekly (Saturdays) 306,000
Frontera Newspaper 25,000 daily 100,000
Gente Bien San Diego Magazine and Online 20,000 monthly 200,000 (includes online)
Hispanos Unidos Newspaper 26,000 weekly 104,000
La Prensa San Diego Newspaper 30,000 weekly (Fridays) 90,000
Nostika Magazine Magazine 20,000 monthly 80,000
Zeta Tabloid 50,000 weekly (Fridays) 35,000 views daily online
18 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010

21. Media Overview
RADIO
CALL NETWORK FORMAT TARGET
LETTERS FREQUENCY STATION AGE
KLNV 106.5 FM La Nueva Univision Radio Regional Mexican 18-49
KLQV 102.9 FM Recuerdo Univision Radio Spanish Adult Hits 25-54
KSDO 1130 AM Radio Nueva Vida Radio Nueva Vida Network Religious 25-54
XEAZ 1270 AM Canal 1270 Radio Capital Regional Mexican 25-54
XEBG 1550 AM ESPN Deportes Cadena Baja California Sports Talk 25-54
XEC 1310 AM Radio Enciso Grupo Enciso News Talk 25-54
XEMO 860 AM La Poderosa Uniradio Regional Mexican 25-54
XRCN 1470 AM Radio Hispana Uniradio News Talk 25-54
XESDD 1030 AM La Tremenda Pacific Spanish Network News Talk 25-54
XESS 620 AM La Tremenda Pacific Spanish Network News Talk 18-49
XETRA 690 AM W Radio America Grupo Prisa Talk Radio 25-54
XEXX 1420 AM Radio Formula Media Access Partners News & Sports 25-54
XGLX 91.7 FM Exa MVS International Corp. Spanish Pop 18-34
XHA 94.5 FM La Invasora Tijuana Uniradio Regional Mexican 18-49
XHFG 107.3 FM Pulsar Uniradio Spanish Pop 18-34
XHHIT 95.3 FM La Caliente Multimedios Regional Mexican 18-49
XHRST 107.7 FM Digital Media Access Partners Spanish Pop 18-34
XHTIM 97.7 FM La Mejor Tijuana MVS International Corp. Regional Mexican 18-49
XHTY 99.7 FM La Invasora San Diego Uniradio Regional Mexican 18-49
XHUAN 102.5 FM Fusión Grupo Imer News, Art & Culture 18-49
XKAM 950 AM Radio Formula Media Access Partners Talk Radio 25-54
XLTN 104.5 FM Radio Latina Imagen Group Inc. Adult Contemporary 25-54
XOCL 99.3 FM La Mejor MVS International Corp. Regional Mexican 25-54
HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 19

22. 2009 HMD Resource Guide
Advertising / Marketing Agencies & Consultants Graphic Design &
Illustration
Advanced Marketing Strategies Robertstemler
4010 Morena Blvd. Suite 210 P.O. Box 722773
San Diego, CA 92172-2773 Al Delino Design
San Diego, CA 92117
P (858) 780-2550 1912 Wandering Rd.
P (858)-490-6910
www.robertstemlermedia.com Encinitas, CA 92024
www.am-strategies.com
Contact: Becky Klodpzel-Roberts P (760) 753-2555
Contact: Rick Goodrich
becky@roertstemlermedia.com www.aldelinodesign.com
Rgoodrich@am-strategies.com
Contact: Al Delino
Testa Marketing al@aldelinodesign.com
Hispanic Interactive Media
Praga 90, local 203, Zona RÃi-o www.creativehotlist.com/adelino
1212 Seagreen Place
San Diego, CA 92154 Tijuana, Mexico 22320
P +52 (664) 290 9090 Freaner & Associates
P (619) 421-8992
Contact: Ariosto Manrique 255 G Street, Ste. 299
Contact: Socorro Ruiz
www.testamarketing.com San Diego, CA 92101
himedia@cox.net
ariosto@testamarketing.com P (619) 255-6411
www.freaner.com
HMC Advertising Inc.
Sun Marketing Contact: Ariel Freaner
453 D St.
5367 Harvest Run Dr. arielfreaner@freaner.com
Chula Visa, CA 91910
P (619) 420-4586 San Diego, CA 92130
P (858) 488-2867 Inner Design Group
www.hmcadvertising.com
www.sunmarketing.net 523 Kiley Road
Contact: Lucy Roberts
Contact: Dr. Mary Beth McCabe Chula Vista, CA 91910
lroberts@hmcadvertising.com
mbmccabe@sunmarketing.net P (619) 426-0042
Contact: Jose Carrillo
The Luca Group
Vega Marketing innerdesign@att.net
20793 E. Valley Blvd, Ste. C
Walnut, CA 91789 1250 Stagecoach Trail Loop
Chula Vista, CA 91915 Kevershan Testerman
P 888-525-5582
P (619) 405-9435 4452 Park Blvd., Ste. 208
www.thelucagroup.tv
www.vegamarketing.net San Diego, CA 92116
Contact: Ana Maria Rojas
Contact: Irma Vega P (619)-260-0960
anamaria@thelucagroup.tv
irma@vegamarketing.net Contact: Patty Kevershan
pattyk@pk-pt.com
Marketing Excellence Inc
P.O. Box 356 Xpectrum Marketing Group, Inc.
1953 Ainsley Road Maximo Graphic Design &
Poway, CA 92074
San Diego, CA 92123 Communications
P (858)-842-1733
P (858) 277-0079 1205 J Street, Ste. H
www.marketing4excellence.com
www.xpectrummg.com San Diego, CA 92101
Contact: Emilio Vargas
Contact: William Lopez P (619)269-0063
emilio.vargas
wlopez@xpectrummg.com www.maximoinc.com
@marketing4excellence.com
Contact: Maximo Escobedo
Medicis Communication Direct Mail Pozos Creative Communications
4045 Bonita Rd., Ste. 209
2602 Transportation Ave., Ste. B
Bonita, CA 91902
Eye/Comm. Inc. National City, CA 91950
P (619) 267-6010
10960 Wheatlands Ave., Ste. 108 Contact: Robert Pozos
www.medicis.tv
Santee, CA 92071 pozos@aol.com
Contact: Patricia Ciccone
patyciccone@medicis.tv P (619) 448-6111
www.eyecomm.org Santos Graphics
info@eyecomm.org 9121 Fanita Rancho Rd.
Pro Media
Santee, CA 92071
814 Morena Blvd. Suite 309
Electronic Output Solutions P (619) 334-6779
San Diego, CA 92110
2510 Commerce Way www.santosgraphics.com
P (619) 296-5900
Vista, CA 92081 Contact: Alejandro Santos
www. promediasd.com
P (760) 599-9945 santosgraphics@cox.net
Contact: Shelley Anderson
shelley@promediasd.com www.eoshost.com
Contact: Tommy Atilano
20 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010

23. 2009 HMD Resource Guide
Printers Magazines Magazines Placement
Birmingham Press Campestre MNI
9330 Carroll Park Dr. International Media 1055 Torrey Pines Rd., Ste. 205
San Diego, CA 92121 4045 Bonita Rd., Ste. 209 La Jolla, CA 92037
P (858) 549-2330 Bonita, CA 91902 P (858) 456.3017
www.birminghampress.com P (619) 267-6010 www.mni.com
Contact: Alex Pistone Contact: Sixto Monroy Contact: Karin Basil
alex@birminghampress.com communications@medicis.tv karin.basil@mni.com
Diego & Son Printing, Inc. Circulo Hispanic Magazine Newspapers
2104 National Ave. www.circulohispanicmagazine.com
San Diego, CA 92113 Contact: Samya France Diario San Diego
P (619) 233-5373 P (619) 920-5661 236 F St.
www.diegoandson.com Chula Vista, CA 91910
Contact: Rebecca Aguilera Gente Bien San Diego P (619) 409-1777
rebecca@diegoandson.com 4809 Clairemont Square, Ste. 347 www.diariosandiego.com
San Diego, CA 92117 Contact: José Santiago Healy
R. R. Donnelley / Commercial Press P (619) 260-8353 jhealy@diariosandiego.com
955 Gateway Center Way www.gentebiensandiego.com
San Diego, CA 92102 Contact: Esteban Villanueva El Latino
P (619) 527-4600 esteban@gentebiensandiego.com 1550 Broadway, Ste. U
www.rrdonnelley.com Chula Vista, CA 91911
Contact: Boyd Richardson Latino Builders P (619) 426-1491
boyd.richardson@rrd.com 6154 Mission Gorge Rd., Ste. 105 www.ellatinoonline.com
San Diego, CA 92120 Contact: Fanny Miller
Research P (619) 287-2397 editor@ellatino.net
www.latinobuilders.com
Meneses Research & Associates El Semanario
1996 Frankfort St. La Sonrisa Latina P.O. Box 2098
San Diego, CA 92110 1996 Frankfort St. Escondido, CA 92033
P (619) 276-5335 San Diego, CA 92110 P (760) 738-6089
www.menesesresearch.com P (619) 276-5335301-5620 Contact: Juan Ortega
Contact: Walter Meneses www.lasonrisalatina.com juanortega66@elsemanariosd.
wmeneses@aol.com Contact: Walter Meneses comyahoo.com
editor@lasonrisalatina.com
TNS El Mexicano
600 B St., #1600 Nostika Magazine International Media
San Diego, CA 92101 3314 4th Ave. 4045 Bonita Rd., Ste. 209
P (619) 232-5628 San Diego, CA 92103 Bonita, CA 91902
www.nostika.com P (619) 267-6010
Translations Contact: Fernando Gomez www.el-mexicano.info
fgomez@nostika.com Contact: Venessa Dominguez Sixto
Monroy
Hussong Translations & Interpreting Salud + Health Info communications@medicis.tv
P.O. Box 5020 P.O. Box 3150
Chula Vista, CA 91912-5020 Chula Vista, CA 91909 Enlace
P (619) 865-3498 P (619) 427-4111 The San Diego Union-Tribune
www.hussongtranslation.com www.sdhealthinfo.com 350 Camino de la Reina
Contact: Gabriela Hussong Contact: Martha Plozola Plazola San Diego, CA 92108
Gabriela@hussongtranslation.com martha@infooption.com P (619) 293-2914
www.mienlace.com
Local Concept
Contact: Francisco Mata
1510 Front St., Ste. 200
francisco.mata@mienlace.com
San Diego, CA 92101
www.localconcept.com
Contact: Michael Cardenas
mcardenas@localconcept.com
HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 21

24. 2009 HMD Resource Guide
Frontera 98.9 FM XMOR (Blazin’) 860 AM XEMO (La Poderosa)
Media Access Partners, Inc. 1027 10th Ave., Ste. C Uniradio corp.
8428 La Mesa Blvd. San Diego, CA 92101 5030 Camino de la Siesta, Ste. 403
La Mesa, CA 91941 P (619) 696-9902 San Diego, CA 92108
401 Mile of Cars Way, Suite 370 www.blazin989.com P (619) 497-0600
National City, CA 91950 www.uniradio.com
P (619) 466-3776 474-6776 99.3 FM XOCL (La Preciosa)
www.mediaaccesspartners.com MVS International 950 AM XKAM (Radio Formula)
www.frontera.com 401 Mile of Cars Way, Ste. 322 303 H St. #418
Contact: Rodger Seelert National City, CA 91950 Chula Vista, CA 91910
rodger@mediaaccesspartners.com P (619) 474-5917 P (619) 819-5749
401 Mile of Cars Way, Suite 370
Hispanos Unidos 99.7 FM XHTY (La Invasora National City. CA 91950
411 West 9th Ave San Diego) P (619-474-6776
Escondido, CA 92025 Uniradio corp.
P (760) 740-9561 5030 Camino de la Siesta, Ste. 403 1130 AM KSDO (Radio Nueva Vida)
www.hispanosunidosnews.com San Diego, CA 92108 Radio Nueva Vida Network
Contact: Ana Hannegan P (619) 497-0600 344 F St., Ste. 200
ana@hispanosnews.com www.uniradio.com Chula Vista, CA 91910
P (619) 210-2555
La Prensa San Diego 102.9 FM KLQV (Recuerdo) www.nuevavida.com
651 3rd Ave., Ste. C Univision Radio Contact: Sanya France
Chula Vista, CA 91910 600 West Broadway, Ste. 2150
P (619) 425-7400 San Diego, CA 92101 1420 AM XEXX (Radio Formula)
www.laprensa-sandiego.org P (619) 235-0600 303 H St. #418
Contact: Patricia Saenz Daniel Muñoz www.univision.com Chula Vista, CA 91910
laprensa_sd@earthlink.net P (619) 819-5749
104.5 XLTN (Radio Latina)
PennySaver USA The Imagen Group 1470 AM XERCM
1300 Specialty Dr. 401 Mile of Cars Way, Ste. 370 Uniradio corp.
Vista, CA 92081 National City, CA 91950 5030 Camino de la Siesta, Ste. 403
P (760) 599-1400 P (619) 336-7800 San Diego, CA 92108
www.pennysaverusa.com www.1045radiolatina.com P (619) 497-0600
www.uniradio.com
Radio Stations 106.5 FM KLNV (La Nueva)
Univision Radio Television Stations
600 West Broadway, Ste. 2150
91.7 FM XGLX (Exa) San Diego, CA 92101
MVS International P (619) 235-0600 Channel 12, XEWT (Televisa)
401 Mile of Cars Way, Ste. 322 Rep. Energy Communications Corp.
www.univision.com 637 Third Ave., Ste. B
National City, CA 91950
P (619) 474-5917 Chula Vista, CA 91910
107.3 FM XHFG (Pulsar) P (619) 585-9398
www.exa917.fm Uniradio corp. www.xewt12.com
5030 Camino de la Siesta, Ste. 403
94.5 FM XHA (La Invasora Tijuana) San Diego, CA 92108 Channel 15/41, AZSDAD
Uniradio corp. P (619) 497-0600 (Azteca America)
5030 Camino de la Siesta, Ste. 403 www.uniradio.com The McGraw-Hill Companies
San Diego, CA 92108 4600 Air Way
P (619) 497-0600 107.7 FM XRST (Digital) San Diego, CA 92101
www.uniradio.com P (619) 237-10107915
401 Mile of Cars Way, Suite 370 www.aztecasd.com
National City. CA 91950 Contact: Steven Blanco
99.7 FM XHTIM P (619-474-6776
(La Mejor)
Channel 17, KBNT (Univision)
MVS International Entravision Communications Corp.
401 Mile of Cars Way, Ste. 322 5770 Ruffin Rd.
National City, CA 91950 San Diego, CA 92123
P (619) 474-5917 P (858) 576-1919
www.lamejor993.com www.univision17.com www.kbnt.com
22 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010

25. 2009 HMD Resource Guide
Television Stations CBS Outdoor Transborder Communications
4450 Alvarado Canyon Rd. 641 E. San Ysidro Blvd. Suite B3 - 105
San Diego, CA 92120 San Ysidro, CA 92173
Channel 21, XHTT (TV Azteca) P (619) 283-7074 P (619) 395-2813
Media Access Partners, Inc. www.cbsoutdoor.com Contact: Hector Moiina
8428 La Mesa Blvd. Contact: Scott Smith hcmolina@aol.com
La Mesa, CA 91941 Scott.smith@cbsoutdoor.com www.transbordercommunications.com
P (619) 466-3776
401 Mile of Cars Way, Suite 370 Clear Channel Outdoor Cable Companies
National City. CA 91950 9660 Granite Ridge Dr.
P (619-474-6776 San Diego, CA 92123
www.mediaaccesspartners.com Cablemas Cable Systems
P (858) 292-2000
www.clearchanneloutdoor.com
(Tijuana)
Channel 27, XHJK (TV Azteca) Media Access Partners, Inc.
Media Access Partners, Inc. 401 Mile of Cars Way, Suite 370
HERRERA MediaWorks, Inc. National City. CA 91950
8428 La Mesa Blvd. 6965 El Camino Real, Ste.105-201
La Mesa, CA 91941 P (619-474-6776
Carlsbad, CA 92009 www.mediaaccesspartners.com
P (619) 466-3776 P (760) 635-2900
401 Mile of Cars Way, Suite 370 www.herreramediaworks.com
National City. CA 91950 San Diego Interconnect
Contact: Mark Stanley Herrera Operated by Cox Media
P (619-474-6776 mark@herreramediaworks.com
www.mediaaccesspartners.com 350 10th Ave., Ste. 500
San Diego, CA 91941
Channel 33, XHAS (Telemundo) P (619) 686-1900
Media Access Partners, Inc. www.coxmedia.com
Entravision Communications Corp. 401 Mile of Cars Way, Suite 370
5770 Ruffin Rd. Contact: John Borgeson
National City. CA 91950 john.borgeson@coxmedia.com
San Diego, CA 92123 P (619-474-6776
P (858) 576-1919 www.mediaaccesspartners.com
www.telemundo33.com Time Warner Cable
Contact: Rodger Seelert 5720 El Camino Real
rodger@mediaaccesspartners.com Carlsbad, CA 92008
Channel 36, KDTF (Telefutura)
Entravision Communications Corp. P (760) 438-7741
Mission Media Corp.
5770 Ruffin Rd. 831 Pacific St. #3 www.twcsd.com
San Diego, CA 92123
P (858) 576-1919
Santa Monica, CA 90405 Video Production
P (310)-396-5577
www.kbnt.entravision.com Contact: Steve Levine
slevine@missioncomm.net AVI Systems
Channel 39, NBC 7/39 7270 Trade St., Ste. 102
NBC San Diego Mobile Marketing Nationwide San Diego, CA 92121
225 Broadway, Ste. 300 7525 Mission Gorge Rd, Suite G P (858) 268-1100
San Diego, CA 92101 San Diego, CA 92120 www.avisystems.com
P (619) 578-0487 Contact: Kevin Halle Contact: Alejandro Reyes
www.nbcuni.com kevin@mmnationwide.com alejandro.reyes@avisystems.com
Channel 57, XHUAA (Televisa) National CineMedia
Energy Communications Corp. 21700 Oxnard Street, Suite 640 Cinema Verde
637 Third Ave., Ste. B Woodland Hills, CA 91367 7323 El Cajon Blvd.
Chula Vista, CA 91910 P (818) 227.3757 San Diego, CA 92115
P (619) 585-9298 Contact: Kathy Hassett P (858) 518-0487
moreinfo@xewt12.tv kathy.hassett@ncm.com www.cinemaverde.net
Contact: Mario Ortiz
Out of Home San Diego Outdoor on the Border
7752 Fay Ave, Suite D
mortize@cinemaverde.net
La Jolla, CA 92037
Border Billboard P:858-454-7834 First Strike Creative TV
7680 W. Sahara, Ste. 150 F:858-454-7844 427 C St., Ste. 400
Las Vegas, NV 89117 Contact: Steve Wagner San Diego, CA 92101
P (702) 838-8855 steve@outdoorinsight.com P (619) 876-4555
www.borderbillboard.com www.1ststrikecreative.tv
Contact: Jennifer Stefano info@firststrikecreative.tv
jennifer@borderbillboard.com
HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 23

26. 2009 HMD Resource Guide
Groovy Like A Movie San Diego Websites Contact: Martha Puentes
5205 Kearny Villa Way suite 200 Production Centre mpuentes@rhfleet.org
San Diego, Ca. 92123 7854 Ronson Road Enlacelink
P (858) 715-0300 San Diego, CA 92111 The San Diego Union-Tribune San Diego County
F (858) 715-8538 P (858)-573-9313 350 Camino deo la Reina Water Authority
www.groovylikeamovie.com www.sdpcentre.com San Diego, CA 92108 4677 Overland Ave.
Contact: Laura E. Villarreal Contact: Steve Zatarain P (619) 293-2914 San Diego, CA 92123
Christopher Nicolls Steve@sdpcentre.com P (858)-522-6703
www.mienlace.com
lvillarreal@groovylikeamovie.com www.sdcwa.org
Satellite Video Contact: John Liarakos
Hispanic Market Weekly
Marco Productions Productions, Inc. jliarakos@sdcwa.org
2625 Ponce de Leon Blvd., Ste.285
1550 Broadway, Ste. N 5111 Santa Fe St., Ste. F
Coral Gables, FL 33134
Chula Vista, CA 91911 San Diego, CA 92109-1615 San Diego Padres
P (305) 448-5838 Ext. 14
P (619) 422-7719 P (858) 483-4151 PETCO PARK
www.hispanicmarketweekly.com
Contact: Marco ECscobedo www.satellite-inc.com 100 Park Boulevard
Contact: John Voss
marcotvpro@sbcglobal.net San Diego, CA 92101
jvoss@hispanicmarketweekly.com
Sevilla Video Productions P(619) 795-5000
Ray Hourani 2521 Bancroft St. www.padresbeisbol.com
Internet Marketing Results
12998 Texana St. 13484 Bendow Ct. San Diego, CA 92104 Contac: Alex Montoya
6365 Nancy Ridge Drive
San Diego, CA 92129 P (619) 977-5940 amontoya@padres.com
San Diego, CA 92121
P (619) 254-3113 www.sevillaproductions.com
P (858) 457-8030
www.rhtvpro.com elsa@sevillaproductions.com San Diego Zoo
www.imresults.net
Contact: Ray Hourani 123 Camino De La Reina
ray@rhtvpro.com San Diego, CA 92108
Salud + Health Info Option
P.O. Box 3150 P (619)-718-3043
Chula Vista, CA 91909 www.sandiegozoo.org
P (619) 427-4111 Contact: Wendell Conley
www.infooption.com wconley@sandiegozoo.org
www.saludhealthinfo.com
Contact: Martha Plozola
martha@infooption.com
Where Was I?
4809 Clairemont Square, Ste. 347
San Diego, CA 92117
P (619) 260-8353
www.gentebiensandiego.com
Contact: Esteban Villanueva
esteban@gentebiensandiego.com
Other
Aztec Sports Properties
5500 Campanile Drive, 1st Floor
San Diego, CA 92812-4313
P (619) 750.7778
www.goaztecs.com
Contact: Diane Penny
dpenny@aztecsportsproperties.com
Reuben H. Fleet Science Center
1875 El Prado
San Diego, CA 92101
P (619)-238-1233, x882
www.rhfleet.org
24 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010

28. www.aldelinodesign.com www.creativehotlist.com/adelino