AL DÍA News Media: Engaged, Informed, Unapologetic. Driving the new American narrative.

1. ENGAGED
INFORMED
UNAPOLOGETIC
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DRIVING THE NEW AMERICAN NARRATIVE

2. Technology has been driving AL DÍA News Media from the get-
go. Technology, among other things, has made AL DÍA possible.
At our beginning 20 years ago, we embraced the then-fashionable
“desktop publishing” technology on one of Apple’s first personal
computers to publish our original product, our newspaper. Thanks
to new technology, AL DÍA is about to take another step forward,
impacting dramatically how we will deliver the news to you.
This summer, AL DÍA is launching a brand new website with
a focus on national content. With the click of a button, you will
be able to choose in which language to view the website. For the first
time, all of the online content will be available in both English and
Spanish. Responsive design technology will deliver the high quality
editorial content AL DÍA is known for, optimized to any platform —
be it computer, tablet, or smartphone.
There will be defined categories, including Politics, Business,
Culture, Opinion, Media and Technology, that will allow readers
to tune in to what is most important to them. A new feature called
“Double Take” will incorporate the AL DÍA “twist” on the top news
stories of the day. But don’t think we’ve forgotten our roots!
Philadelphia will have a special section with a team dedicated to
covering the city.
AL DÍA is committed to our readers, and aldianews.com is
another step in our continuous efforts to provide the engaged,
informed, and unapologetic news media coverage that people
can trust. AL DÍA is driven by pure human ingenuity, owned and
operated by professional journalists. These men and women of all
backgrounds are working together around an editorial principle that
remains unchanged since our foundation: to make America aware
of its fastest-growing and most promising segment of Americans —
Latinos.
Our multi-platform news media organization fosters engagement
with multiple audiences and, at its core, is driving a new American
narrative.
We will keep doing it through our new website, aldianews.com, a
weekly print product, and English-language events which include
political conversations, media panels, film screenings, and other
ambitious content initiatives.
The content provided by AL DÍA across all platforms actively impacts
the lives of those who come across it.
It’s been a long time since we started on 5th Street, in North
Philadelphia, with a single MAC SE.
Today, from Market Street, in the heart of the business district in
Philadelphia, we look foward — in confidence and excitement — at a
news media industry that will be dramatically transformed.
¡Buen provecho! Enjoy! Available July 14th: www.aldianews.com
Hernán Guaracao
CEO & Publisher
ABOUT

3. AL DÍA News Media’s
new website focuses
on national content.
www.aldianews.com
national news media,
all of the online content
will be available in both
English and Spanish
with the click of a
toggle.
Responsive design
technology will deliver
the high quality
editorial content we’re
known for, optimized
to any device.
Engaged, informed,
unapologetic, AL DÍA
News Media is driving
a new American
narrative with its
nationally recognized
and award–winning
team of journalists.
AL DÍA News Media is
aldianews.com, and
also our print product,
and English-language
events which include
political conversations,
screenings, and other
content initiatives.
FACTS

4. With the click of a
toggle, you will be
able to choose which
language to view the
website. You will be
able to access all of our
content in both Spanish
and English.
A new feature called
“Double Take” will allow
you to access top news
stories with the AL DÍA
spin.
ENGAGED. INFORMED. UNAPOLOGETIC.
Content will be focused
on Politics, Business,
Culture, Opinion,
Media & Technology.
Philadelphia has a
special content stream.
Responsive design
technology will make
it easy for you to
view the stories you
care about, from any
device, with a uniform
level of quality.

5. Sabrina Vourvoulias Managing Editor
Vourvoulias is a journalist and writer. She’s won awards from the NY
Press Association, PA Newspapers Association and Philadelphia Press
Association. Her novel, Ink, was named to Latinidad’s 2012 Best Books.
Arturo Varela Senior Reporter
Varela covers a broad range of topics from politics to arts & culture.
He has interviewed people from Machete’s Danny Trejo to President
Obama, as well as other international, national, and local leaders.
Ana Gamboa Reporter
Gamboa has interviewed mayors, senators, actors and singers. Known
for always asking the key question, she has covered issues from politics
to culture and the arts.
Christine Killion Content Producer
Killion creates multimedia stories on any topic, with a spark of
controversy along with a pinch of perspective.
Samantha Madera Content Producer
Madera develops highly visual pieces on life, culture, politics and the
arts, in and out of Philadelphia.
Yesid Vargas Art Director
Vargas is the winner of seven excellence awards from the Society
for News Design and from the PA Newspapers Association. He has
led numerous print and multimedia projects and redesigns.
Candace Worthen Content Producer
Worthen has a knack for finding stories that generate traffic spikes — by
always keeping her finger on the pulse of the city.
Pilar C. Casi Content Producer
Casi was raised in the Canary Islands and schooled at Pompeu Fabra
University in Barcelona. She came to Philadelphia after working at El
País, the leading daily in Spain.
Albor Ruiz Columnist
Ruiz is a long-time editor and columnist. In 2003 he was inducted into
the National Association of Hispanic Journalists’ Hall of Fame. Born in
Cuba, he has lived in New York City since 1980.
Diego Fonseca Columnist
Fonseca is a journalist, writer and contributing editor at Etiqueta
Negra, El Malpensante, SoHo, Gatopardo and Letras Libres. His latest
novel is The Vigil (Penguin USA).
SAMPLE CONTRIBUTORS

6. HOW TO CONNECT WITH
facebook.com/ALDIANews
youtube.com/pontealdiatv
pinterest.com/ALDIANews
instagram.com/ALDIANews
twitter.com/ALDIANews
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