How effective is the combination of your main product and ancillary texts? - EVALUATION QUESTION 2

1. How effective is the
combination of your main
product and ancillary texts?

2. Simple Links
• The three main products are linked quite obviously through
the use of image branding. The images used throughout the
Digi-Pak were taken whilst filming the first sequence of our
music video, with the changing colours. Also for our
promotional poster we used an image taken whilst filming
outside, with the garage backdrop. However we decided to
crop the background out in the end, keeping with the
colour theme. Using the same pictures as the music video
creates an iconic image of the band for the audience to
recognise them by
• Each image stands out, as they can be used as triggers for
the audiences mind; for when they see the image they will
think back to the music video. Therefore, the image is not
only establishing the act but have found a visual way of
remembering them.

4. Why We Made These Links
• The links were made with these specific images because
we felt that these images showed a key element in the
type of group which we were using. We chose to centre
the artists with nothing chaotic going on in the
background, which we thought fitted more in the genres
conventions as the genre is quite chill and simple.
• All of the images we used were minimal and almost
mysterious, which fits in with the music video as we
created the video for the audience to decide their own
narrative, we just gave them hints in what could be
happening.
• This will attract a younger audience too, as this is a
common convention in the new era of music videos,
whereas the older music videos show the narrative out
right almost in story form.

5. Research Influences
• The links we made for the Digi-Pak and advert to both
contain shots from the music video was based heavily on
our research. In my research, I found that a lot of artists
used images from their videos as branding for the rest of
their image, for example our chosen band HAIM wears
similar clothes in many of their videos to keep up the same
aesthetic throughout.
• Using the filler shots of the boy and girl as an emotional
hook and a way of reaching out to the audience we found
was quite common throughout various genres, for example
in We Found Love – Rihanna there are various shots of her
and a boy, which gives an emotional feel to things. This is a
subtle emotional pull which shows the audience the artists
emotional side which can appeal to any aged audience.

6. Were The Products Effective?
• From reviewing our target audience feedback, it
indicated to us that we have made very strong links
that have made sense to the audience. This is a good
thing as if the links were not very clear, then they do
not work effectively enough and the audience may
think that the images and filler shots have been
overused.
• The links indicated to the audience that the band were
more of a chill-indie-urban-R&B band, but we also
created a new feel to the common conventions,
creating a more edgy look.
• We felt that our links were effective because they fitted
with our research and they were well understood.