Socialdemocracy

Social democracy

SOCIAL DEMOCRACY Alejandro Masferrer
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Context

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Spain has been living since
the year 2000 with the consequences
of something that we all already knew:
social movements, common people
and politicians have been living
in parallel worlds.

SOCIAL DEMOCRACY Alejandro Masferrer P. 3/54

Voter turnout in the Spanish elections
has dramatically decreased and
abstention has quickly increased as
a result of the loss of faith and interest
of the people in the political class.


Evolution of voter turnouts, abstention and spoiled ballots
in Spanish general elections

1977 1979 1982 1986 1989 1993
Turnout: Turnout: Turnout: Turnout: Turnout: Turnout:

78,83% 68,04% 79,97% 70,49% 69,74% 76,44%
Abstention: Abstention: Abstention: Abstention: Abstention: Abstention:

21,17% 31,96% 20,03% 29,51% 30,26% 23,56%
Spoiled ballots: Spoiled ballots: Spoiled ballots: Spoiled ballots: Spoiled ballots: Spoiled ballots:

1,43% 1,47% 1,95% 1,57% 0,74% 0,54%

1996 2000 2004 2008 2011
Turnout: Turnout: Turnout: Turnout: Turnout:

77,38% 68,71% 75,66% 73,85% 68,94%
Abstention: Abstention: Abstention: Abstention: Abstention:

22,62% 31,29% 24,34% 26,15% 31,06%
Spoiled ballots: Spoiled ballots: Spoiled ballots: Spoiled ballots: Spoiled ballots:

0,50% 0,68% 1,01% 0,64% 1,29%


From May 15th 2011 on, induced by
the deep financial crisis of the Spanish
government, every city in Spain has
been experiencing protests, massive
demonstrations and confrontations
between the political forces and the
people.


When people looked again to their
political system, it happened to be
corrupted and full of politicians that don’t
listen to people’s will and needs.


Crowd in Madrid, days after the 15th of May, 2011.

Banner in the street: System error, restart.

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It felt like a fake democracy where
people didn’t have the power
and couldn’t get involved in the
government’s decisions.


Banner: We are not commodities in the hands of politicians.

Banner in a demostration: We want actual Democracy NOW!

Banner: Our hopes do not fit in your ballot boxes.

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The subject

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The aim of this proposal is making
possible the next concept for democracy:
Social Democracy


Digital development and the success of
social networks have shown us that we
can push democracy to a new level:
a system where we can propose, share,
vote, take part, debate and feel like an
active, important member.


Objectives

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Social · Reducing the distance
between politicians and people

objectives · Recovering the interest of
people in politics

· Getting young people
involved

· Increasing turnouts

· Improving polls accessibility

· Getting a better idea idea of
what people is asking for


Economic · Stopping corruption

objectives · Reducing election costs

· Reducing politicians’
working hours


Previous approaches

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Estonia
In 2005 Estonia became the first
country to offer Internet voting
nationally in local elections.

9,317 people voted online.


EU CyberVote
project
In September 2000, the European
Commission launched the CyberVote
project with the aim that of
demonstrating fully verifiable on-line
elections were possible, guaranteeing
absolute privacy of the votes and
using fixed and mobile Internet
terminals.

Trials were performed in Sweden,
France, and Germany.


Electronic voting
Other experiments have been done
with success for voting with the help
of electronic machines instead of the
traditional paper ballot, such as India,
USA, and Germany.


The solution

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Having the option of voting online won’t
fix low turnouts, corruption and the
distance between politicians and the
people. It has to be pushed further.

Social Democracy will be based
on the next facts.


1. You will be able
to vote online.
You won’t have to go to the postal office
or to the electoral school anymore.
You will be able to vote from home, in the
street, while travelling or living abroad.


2. Social Democracy
is something you
will be using daily.
You should be able to access from your
smartphone, personal computer, laptop,
tablet…


3. Debates and
information are
essential.
Social Democracy will be a tool for being
updated, discuss and share your opinions.


4. The more you
participate, the
more you get.
As a social network, you will be rewarded
for being active, participating and sharing.


5. Your opinion will
have value.
What you suggest will have consequences
if your are active and get involved.


How it works

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Social Democracy Spain

socialdemocracy.es

Social
democracy
of Spain

Welcome to
Social democracy
Login

Username

Social Democracy starts as Password
a web page where you can
registrer or login.
Enter Lost password

All users must get: Not registrered yet?
Questions about privacy?
- Username
- Key
- A code card

All of these will be provided
by the goverment as if they
were a National Identification
Card or an Internet
Certification.

MasferreR P. 29/54


socialdemocracy.es

Social (logout)
democracy
of Spain

Alejandro
Masferrer News Upcoming events

My account New proposal National poll
Alberto Garzon proposes a new law about New Health’s
News transparency in Goverment’s spends. budget
03.09.2012 03.09.2012

Polls Put a bird on it kefﬁyeh direct trade portland, selvage beard tumblr farm-to-table
small batch hoodie chambray. Twee iphone +1, gastropub cred next level beard Live event
Debates marfa biodiesel vice. Post-ironic gastropub…
New president’s
Read more + control session
Proposals 01.11.2012
Vote Debate
Local poll
Politicians
News
New public library
Live events Second day of the new goverment for Madrid
03.12.2012
at the congress.
03.09.2012
Local poll
Garbage’s 2013
As a social network, on
plan
the 20.12.2012 section you will find
home
global and local news that
concern you, a calendar
of upcoming events, and
several options for checking
your profile.
Put a bird on it kefﬁyeh direct trade portland, selvage beard tumblr farm-to-table
small batch hoodie chambray. Twee iphone +1, gastropub cred next level beard
marfa biodiesel vice. Post-ironic gastropub…

Read more +

Debate

MasferreR P. 30/54
Poll
Poll about the new Health’s budget to take place


socialdemocracy.es

Social (logout)
democracy
of Spain

Alejandro

03.09.2012 03.09.2012

Polls Put a bird on it kefﬁyeh direct trade portland, selvage beard tumblr farm-to-table
small batch hoodie chambray. Twee iphone +1, gastropub cred next level beard Live event
Debates marfa biodiesel vice. Post-ironic gastropub authentic, sartorial forage salvia Austin
New president’s
viral cray hella quinoa typewriter williamsburg street art kogi. Semiotics authentic
artisan blog sartorial photo booth. Occupy lomo scenester umami. Next level etsy control session
Proposals selvage photo booth craft beer. Bushwick etsy trust fund ethical mlkshk irony, 01.11.2012
gentrify Austin put a bird on it selvage ennui godard hella.
Local poll
Politicians
Tofu gentrify blog, vegan Austin helvetica pork belly food truck squid. Viral sriracha New public library
helvetica, portland street art readymade quinoa gentrify williamsburg american
Live events apparel pop-up leggings etsy. Brooklyn bicycle rights irony carles fap shoreditch.
for Madrid
Kogi vegan vice scenester tattooed. 03.12.2012

Vote

You can enter in someone’s
Local poll

Debate Garbage’s 2013
proposal, read it, vote it, see plan
the debate, or follow the poll Write your comment 20.12.2012

in real time.

Send 500 characters left

Others comments
Alejandro Masferrer said
Tofu gentrify blog, vegan Austin helvetica pork belly food truck squid. Viral
sriracha helvetica, portland street art readymade quinoa gentrify williamsburg
american apparel pop-up leggings etsy. Brooklyn bicycle rights irony carles fap
shoreditch.

450 agree 30 desagree
MasferreR P. 31/54
Joseﬁna Andrés said
Tofu gentrify blog, vegan Austin helvetica pork belly food truck squid. Viral


socialdemocracy.es

Social (logout)
democracy
of Spain

Alejandro

03.09.2012 03.09.2012

Polls
Are you pro or against? Live event
Debates New president’s
Vote Vote control session
Proposals YES NO 01.11.2012

Local poll
Politicians
Current votes New public library
Live events for Madrid
03.12.2012

9.023.102 people voted YES for this proposal
Local poll
Garbage’s 2013
900.102 people voted NO for this proposal
plan
20.12.2012

The voting system will be
quite easy to use, giving you
just the right options and the
live statistics.

MasferreR P. 32/54


socialdemocracy.es

Social (logout)
democracy
of Spain

Alejandro

03.09.2012 03.09.2012

Polls
Are you pro or against? Live event
Vote Vote control session
Proposals YES NO 01.11.2012

Local poll
Politicians
Insert code 39 of your code card New public library
Vote 03.12.2012

Current votes To have moreLocal poll
security, before
sending your Garbage’s 2013 be
vote, you will
plan
9.023.102 people voted YES for this proposal asked for using your code car.
20.12.2012

900.102 people voted NO for this proposal

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socialdemocracy.es

Social (logout)
democracy
of Spain

Alejandro
Masferrer Thanks for Upcoming events

My account participating, National poll

News your vote was New Health’s
budget

Polls succesfully sent. 03.09.2012

Live event
Debates Your earnt 6 points for participating New president’s
in this proposal! control session
Invite friends to vote
Local poll
Politicians
New public library
Every time you vote you will
for Madrid
Live events Back
be rewarded with points.03.12.2012

These points will allow you to
have a better charge in Local poll
Social
Garbage’s 2013
Democracy. The more points
plan
you have, the more options
20.12.2012

you will have to propose,
debate and vote. This will
increase turnouts.

Also you can invite your
friends on Twitter and
Facebook to join a poll or
a proposal.

MasferreR P. 34/54


socialdemocracy.es

Social (logout)
democracy
of Spain

Alejandro
Masferrer Proposals Upcoming events

My account Create your own proposal, share with your National poll

friends on Twitter and Facebook using the link, New Health’s
News and make it happen. budget
03.09.2012

Polls Choose subject
Live event
What’s your proposal?
control session

Local poll
Propose
New public library
New proposals for Madrid
03.12.2012

Politicians
Local poll

Live events Garbage’s 2013
Send 1.500 characters left
plan
20.12.2012

You will be able to propose Proposing will work as a
improvements in laws and crowdfunding does but with
local facilities. votes instead of money.
You will need a minimum
These proposals will get number of votes to make
to the congress if you are a proposal succeed.
successful and get enough
votes.

MasferreR P. 35/54


socialdemocracy.es

Social (logout)
democracy
of Spain

Alejandro
Masferrer Polls Upcoming events

My account Choose Spain’s new Justice Minister National poll
(Only one option) New Health’s
News budget
03.09.2012

Polls
Live event
Local polls New president’s
Mariano Rajoy Silvia Díaz Francisco Julia Sanz
Diputy Diputy Juárez Diputy control session
National polls Diputy 01.11.2012

Local poll
Debates
New public library
Proposals for Madrid
03.12.2012

Politicians Miriam Lasida
Diputy
Lorena Fresca
Diputy
Manuel Iriso
Diputy
José Andrés
Diputy
Local poll

Live events Insert code 23 of your code card Garbage’s 2013
Polls will follow the same
plan
Vote process as voting a proposal.
20.12.2012

The system can be adapted
Current votes
for a yes-no question model
or other kind of models, like
9.023.102 people voted for Francisco Juárez
selecting an option among
several others.
12.932.111 people voted for Manuel iriso

1.234 people voted for Miriam Lasida

10.123.332 people voted for José Andrés
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9.023.102 people voted for Julia Sanz


socialdemocracy.es

Social (logout)
democracy
of Spain

Alejandro
Masferrer Politicians Upcoming events

My account National poll
New Health’s
News budget
03.09.2012

Polls Mariano Rajoy Silvia Díaz Francisco Julia Sanz
President Diputy Juárez Diputy
Live event
Diputy
control session

Local poll
Politicians
Miriam Lasida Lorena Fresca Manuel Iriso José Andrés
New public library
Live events Health Minister Diputy Diputy Culture Minister for Madrid
03.12.2012

Local poll
Garbage’s 2013
plan
Mariano Rajoy Silvia Díaz Francisco Julia Sanz
20.12.2012
Diputy Diputy Juárez Diputy
Diputy

Politicians will have public
Miriam Lasida Lorena Fresca
profiles. José Andrés
Manuel Iriso
On them you will see
Health Minister Diputy
their achievements, number
Diputy Culture Minister

of polls in which they have
participated and how many
people are following them.
MasferreR P. 37/54


socialdemocracy.es

Social (logout)
democracy
of Spain

Alejandro
Masferrer Politicians Upcoming events

My account
5,3 Participated in Favorited by
National poll
New Health’s
News People’s opinion
Vote
190 polls 340.004 people
budget
03.09.2012

Polls
Mariano Rajoy Live event
Debates President New president’s
Put a bird on it kefﬁyeh direct trade portland, selvage beard tumblr farm-to-table control session
Proposals small batch hoodie chambray. Twee iphone +1, gastropub cred next level beard 01.11.2012
marfa biodiesel vice. Post-ironic gastropub authentic, sartorial forage salvia Austin
Local poll
Politicians viral cray hella quinoa typewriter williamsburg street art kogi. Semiotics authentic
artisan blog sartorial photo booth. Occupy lomo scenester umami. Next level etsy New public library
selvage photo booth craft beer. Bushwick etsy trust fund ethical mlkshk irony,
Live events gentrify Austin put a bird on it selvage ennui godard hella.
for Madrid
03.12.2012
Tofu gentrify blog, vegan Austin helvetica pork belly food truck squid. Viral sriracha
helvetica, portland street art readymade quinoa gentrify williamsburg american Local poll
apparel pop-up leggings etsy. Brooklyn bicycle rights irony carles fap shoreditch.
Kogi vegan vice scenester tattooed. Quinoa +1 ethnic direct trade raw denim
Garbage’s 2013
organic mcsweeney's, pitchfork semiotics vice. Butcher forage 3 wolf moon art plan
party. Craft beer aesthetic raw denim, truffaut master cleanse twee readymade 20.12.2012
When you favorite a politician, tumblr artisan ennui ﬁxie viral before they sold out.

you will be able to read his
news and opinions easier
from the home page.

MasferreR P. 38/54


socialdemocracy.es

Social (logout)
democracy
of Spain

Alejandro
Masferrer My account Upcoming events

My account Points National poll

News 93 New Health’s
budget
03.09.2012
Position
Polls Citizen
Participated in Live event
Debates 12 polls Personal information New president’s
control session
Address
C/ Tres Peces, 3
Politicians 28012-Madrid Local poll
New public library
Settings
Change password 03.12.2012
From My Account you will
Report bugs
be able to change settings Local poll
Garbage’s 2013
and check your points and plan
position. 20.12.2012

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Mobile devices are an
important part of Social
Democracy too. It will have
its own webapp for all kind
of devices so you can use it
wherever you are.

News
Second day of the new
goverment at the congress.
03.09.2012

Put a bird on it kefﬁyeh direct trade
portland, selvage beard tumblr
farm-to-table small batch hoodie chambray.
Twee iphone +1, gastropub cred next level
beard marfa biodiesel vice. Post-ironic
gastropub…

Read more Debate


Live event
Watch live
congress
meeting and
vote against
or pro
YES NO
Ask a question live

An interesting use of real time
interaction would be for live
streaming congress meetings.
Synchronizing the web
with the streaming will allow
people to vote, ask questions
and interact with politicians
live while speaking in
the Congress.

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Other uses for mobile the application
could be:
· Push alerts for upcoming polls
· GPS to receive your local news
· Camera to take pictures to accompany
your proposals


Other advantages of internet voting are:
· Better accesibility for blind people,
autists, interned people and people living
abroad
· Inmediate results of polls. No need for
waiting
· Money will be saved on printing


The process

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Social Democracy is an ambitious plan,
so it would be better to set it up
in 3 steps:


1. · Creation of the web page
· Explain people how to register
· Install public computers for
people who don’t have internet
access
· Create wifi hotspots to allow
smartphones without 3G
connection to operate in
the street


2. · The website will not only allow
people to vote but to propose
and debate
· Politicians must have a public
profile on Social Democracy
· Social Democracy will be taught
on the school to 16 year old
students (although they will only
have access to local polls while
they aren’t 18)


3. · The website will be fully
operative with live interactions for
streamings
· The webapp for smartphones
will be fully operative too
· People will get used to the tool
and use it daily


Economic opportunities

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As Social Democracy needs a complex
development that also means a high
cost, the system could be sell to others
countries for them to use it.

This could be a great opportunity to
reduce costs as many countries are
experimenting spanish’s social problems.


Conclusions

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Democracy was fine for the past ages,
but now we are ready for a better use of
networks and digital tools.

We know that people can really count on
democracy and that they are now used to
debate on Twitter and Facebook, take part
in projects of crowdsourcing and to use
technology daily.


We are living in the age of Internet 2.0 but
in terms of public goverment and political
systems we are still using 1.0 version.

People are prepared for having its own
voice and power, minimazing the role of a
political class extremely bad seen.

It’s time for an actual democracy.
A Social Democracy.


Social democracy
is a concept developed
by Alejandro Masferrer.
www.alejandromasferrer.com

MasferreR P. 54/54

Socialdemocracy

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