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Thesis2 Alexandra Kalouta
1. Alexandra Kalouta Professor: Tom Klinkowstein FUTUREBRANDS About Brands Project Future Brands
2. Alexandra Kalouta Professor: Tom Klinkowstein 60’s & 70’s Specific Objective Denotative About Brands Project Future Brands
3. Alexandra Kalouta Professor: Tom Klinkowstein 80’s & 90’s Holistic Suggestive Connotative About Brands Project Future Brands
4. Alexandra Kalouta Professor: Tom Klinkowstein Today Interactive About Brands Project Future Brands
5. Alexandra Kalouta Professor: Tom Klinkowstein Today Value About Brands Project Future Brands
6. Alexandra Kalouta Professor: Tom Klinkowstein Today Value Values About Brands Project Future Brands
7. Alexandra Kalouta Professor: Tom Klinkowstein The public’s voice has become stronger than ever. About Brands Project Future Brands
8. Alexandra Kalouta Professor: Tom Klinkowstein Before About Brands Project Future Brands
9. Alexandra Kalouta Professor: Tom Klinkowstein Before John About Brands Project Future Brands
10. Alexandra Kalouta Professor: Tom Klinkowstein Before John About Brands Project Future Brands
11. Alexandra Kalouta Professor: Tom Klinkowstein Before John “A Cool Car” About Brands Project Future Brands
12. Alexandra Kalouta Professor: Tom Klinkowstein Before + John “A Cool Car” About Brands Project Future Brands
13. Alexandra Kalouta Professor: Tom Klinkowstein Before + = John “A Cool Car” “Cool John” About Brands Project Future Brands
14. Alexandra Kalouta Professor: Tom Klinkowstein After “Cool John” About Brands Project Future Brands
15. Alexandra Kalouta Professor: Tom Klinkowstein After “Cool John” About Brands Project Future Brands
16. Alexandra Kalouta Professor: Tom Klinkowstein After “Cool John” About Brands Project Future Brands
17. Alexandra Kalouta Professor: Tom Klinkowstein After “Cool John” About Brands Project Future Brands
18. Alexandra Kalouta Professor: Tom Klinkowstein After “Cool John” About Brands Project Future Brands
19. Alexandra Kalouta Professor: Tom Klinkowstein After “Cool John” About Brands Project Future Brands
20. Alexandra Kalouta Professor: Tom Klinkowstein After “Cool John” About Brands Project Future Brands
21. Alexandra Kalouta Professor: Tom Klinkowstein After “Cool John” About Brands Project Future Brands
22. Alexandra Kalouta Professor: Tom Klinkowstein The product gradually disappears. About Brands Project Future Brands
23. Alexandra Kalouta Professor: Tom Klinkowstein The product gradually disappears. The consumer is the Brand. About Brands Project Future Brands
24. Alexandra Kalouta Professor: Tom Klinkowstein Information gathering tool Project About Brands Future Brands
25. Alexandra Kalouta Professor: Tom Klinkowstein Findings: People “live” online More than 20 members in less than 2 days Project About Brands Future Brands
26. Alexandra Kalouta Professor: Tom Klinkowstein Findings: People “live” online More than 20 members in less than 2 days Micro-communities Common characteristics, interaction & conversation Project About Brands Future Brands
27. Alexandra Kalouta Professor: Tom Klinkowstein Findings: People “live” online More than 20 members in less than 2 days Micro-communities Common characteristics, interaction & conversation Confidence Positive reaction when taking about themselves We Are Kings Project About Brands Future Brands
28. Alexandra Kalouta Professor: Tom Klinkowstein VIDEOGuidelines Creatively amateurish aesthetic No “BIG” idea. A celebration of the “small”. Onlinelife, non invasive. The public will complete the message Project About Brands Future Brands
29. Alexandra Kalouta Professor: Tom Klinkowstein Project About Brands Future Brands