1. Best practices for
Digital Marketing

2. What is Digital Marketing ?
Digital marketing is marketing that makes use of electronic
devices much as
computers, tablets, smartphones, cellphones, digital
billboards, and gallinacean consoles to mesh with consumers and
separate mercantilism partners. Cyberspace Marketing is a
bailiwick portion of digital marketing.
Digital marketing is a marketing cognition which leads to the
development of any disposal or sort by using a tracheophyte of
digital channels much as email, friendly networks etc.
Digital Marketing can be circumscribed as promoting of brands or
products and services using all forms of digital business. Digital
marketing uses Receiver, Tuner, Net, transferable and any grade
of digital media to limit customers in a
opportune, applicable, individual and cost-effective deportment

3. 18 practices which will
facilitate the adoption and
successful implementation
of a Digital Marketing
Program

4. 1. Assess Current
Market Practices
Determine the gaps and
opportunities to position your
organization in the digital
world.

5. 2. Adopt a Digital Mindset
Gain executive understanding and
buy-in to the changes required to
adopt a digital marketing program.
Many executives are not aware of
the scope and type of shift needed
for successful implementation.

6. 3. Dedicate Resources
Commit staff, provide training; allocate
budget.
4. Be Transparent
Be upfront about your intentions and
purposes for your site and
interactions. Many executives fear losing
control of their marketing
message. Openness and authenticity
generates trust and opportunities.

7. 5. Strategize… Strategize
Design a Digital Marketing Strategy
that incorporates your assessment;
clarifies goals and brand, integrates all
media; tracks and evaluates. More
than 60% of social media programs fail
without a strategy.

8. 6. Build on what you Do Best
Incorporate digital media to leverage
and augment successful marketing
efforts.
7. Listen, Research, Refine
Monitor social buzz, real-time
customer feedback
(forums, tweets, surveys, online
reviews); refine your product .

9. 8. Give Value
Focus on giving value before expecting
anything in return, including
downloadable resources, free
advice, and links
9. Be Consistent, not Overpowering
Maintain your Brand; increase your
digital presence through regular
conversations, but don’t
push, overexpose or irritate.

10. 10. Develop Sustainable
Relationships
Engage in conversations, take the time
to interact; this is a social environment.
Conversations build relationships and
encourage participation. Touch your
current and potential customers with
regular updates and newsletters.

11. 11. Provide Social Sharing
Include easy to access to social
amplification tools (e.g., social
sharing buttons for
Facebook, Twitter, Digg, Stumble
Upon, email) to spread the
message.

12. 12. Cultivate Satisfied, Loyal
Customers
Focus on caring
for, thanking, satisfying, and providing
value for your customers. This will
engender trust and encourage your
“customers do your marketing” via
sharing your product with their
networks.

13. 13. Leverage Social
Communities
Access related social communities that
have a potential interest/benefit from
your product. These groups can boost
exposure and penetration with little
additional expense.

14. 14. Develop Online
Environment as your Hub
Drive traffic to an integrated
online environment including
website, Facebook site, landing
pages, and blog.

15. 15. Integrate Media
Augment your traditional advertising
(TV, radio, outdoor, direct mail, print)
and PR with social media, mobile, and
online efforts. Integrated Media
Marketing forces companies to break
down the old silos of individual
marketing efforts to synergize
elements between the media and
generate the social buzz and viral
distribution.

16. 16. Monitor your Digital
Presence
Track your company’s Digital Foot
Print, company chatter and social
mentions.

17. 17. Evaluate your Social Return on
Investment (SROI)
Evaluate SROI as an tool for
measuring a much broader concept of
value. It incorporates
social, environmental and economic
costs and benefits into decision
making; it helps to readjust your
strategy and tactics to meet your goals.

18. 18. Keep Current … Generate
Competitive Edge
Maintain your “fingers on the pulse” of
your changing business ecosystem and
the digital environment. Timely
responses will drive innovation and
competitive positioning.

19. The End
Thank You