Play with me: Engaging with the new engagement

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one of the three presentations I put together for the Futuresonic 2008 festival in April in Manchester. This one's about play.

Business Entertainment & Humor

At play - Cluedo by flickrgrit Play with me: engaging with the new engagement Aleks Krotoski Futuresonic08: Future Culture 30 April 2008

And then came the internet. And the bloody words changed.

friendship exploration governance community money is cheap and resources are plentiful collaboration entertainment engagement (break)

Courtesy of Sir Bruce at MMOGChart.com These virtual worlds are going somewhere…

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Games. What are they? Goal-oriented Teamwork Play ful How do they engage? A job well done Peer pressure Mutual experience Social networks. What are they? Play grounds Presence tools Self-expression How do they engage? Popularity Presence Identity Virtual worlds. What are they? Community-oriented Collaborative Play ful How do they engage? Peer pressure Mutual experience Skill development Three areas of digital engagement

How do they make money? Games. Subscription Advertising In-world exchange Social networks. Advertising Virtual worlds. Subscription Advertising In-world exchange :) = $

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Aleks Krotoski [email_address] blogs.guardian.co.uk/games guardian.co.uk/technology

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Play with me: Engaging with the new engagement

1. At play - Cluedo by flickrgrit Play with me: engaging with the new engagement Aleks Krotoski Futuresonic08: Future Culture 30 April 2008

2. In the beginning…

3. compete break win beat challenge solve

4. And then came the internet. And the bloody words changed.

5. friendship exploration governance community money is cheap and resources are plentiful collaboration entertainment engagement (break)

6. Courtesy of Sir Bruce at MMOGChart.com These virtual worlds are going somewhere…

7. A New Media roadmap

9. Games. What are they? Goal-oriented Teamwork Play ful How do they engage? A job well done Peer pressure Mutual experience Social networks. What are they? Play grounds Presence tools Self-expression How do they engage? Popularity Presence Identity Virtual worlds. What are they? Community-oriented Collaborative Play ful How do they engage? Peer pressure Mutual experience Skill development Three areas of digital engagement

10. How do they make money? Games. Subscription Advertising In-world exchange Social networks. Advertising Virtual worlds. Subscription Advertising In-world exchange :) = $

11. Converge me, baby

12.

13. Aleks Krotoski [email_address] blogs.guardian.co.uk/games guardian.co.uk/technology

Play with me: Engaging with the new engagement

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