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5 keys to build your Digital Business Platform
- 1. 5 keys to build your Digital Business Platform”
- 2. How to meet the requirements of the Marketing Directors to integrate social engagement, content and e- commerce in their multichannel/Omnichannel digital strategies 1) The World change 2) The 3 C paradigm : Content, Commerce, Community 3) 5 Key Elements for Successful Digital Transformation 4) Conclusion Digital Business Platform
- 3. BE AGILE : Digital World is going faster and faster… By PatrickSmithPhotography
- 4. In 2020, 50 billions Of connected devices (Orange sources) By PatrickSmithPhotography The World change… BE AGILE : We are in connected world…
- 5. BE MOBILE : Think Mobile First and build cross-canal experiences Flickr : By heαrtbreaker In 2014, most of Internet access come from Mobile devices
- 6. Great ! I like that, I recommend you…… I like the FranceTV Tour de France Multi-cast The support is bad ! Too bad ! . Oh this product is fatastic !!. The user is a “ConsumActor” +1.7b people are using Social Network BE SOCIAL : Users are your best brand Ambassadors ! Fantastic!
- 7. 77%+ of the Web sites are not using Personalization ! BE UNIQUE : People want to be the “one” !
- 8. The Digital Business Engagement : What are the Marketing priorities ?
- 9. How we engage is crucial ! Emotion & Story Telling ! Source 2013 : Kanter Media POEM : Forrester Research Model
- 10. User Generated Content SEO Email Analytics Marketing Automation Personalization Multi-channel Rich Media CRM CONTEN T COMMUNIT Y COMMER CE … so best digital experience combine content, community and Commerce...
- 11. Continuous Delivery Cloud Digital Framework Digital Engagement Services Acquia, The Digital Business Platform DigitalCustomersuccess Your Own
- 12. New Digital Engagement … 5 keys for Digital Tranformation
- 13. 4 Key Points to succeed in your Digital Transformation 5 Keys to build your Marketing Digital Platform #1 Functionalities and Agility #2 Flexibility for easy Integration #3 Performance #4 Multi-channel & cross-channel & Omnichannel #5 Personalized experiences
- 14. to industrialize the sites / campaigns production with keeping total creative freedom B E S T D I G I TA L E X P E R I E N CE S TA RT H E R E 1# Functionalities and Agility
- 15. Solution to industrialize the production of your “Digital vehicles?” 80% / 20%
- 16. Principle: Responding to the marketing challenges and needs.... ... While meeting the IT challenges and needs !
- 17. Templates1 Select the site template 2 Select what features you want and configure 3 Add rich contents keep Total creative Objective: To enable marketing teams to quickly create digital experiences ... http://www.[customdomain].com …while retaining total creative freedom!
- 18. Manageme and control the digital experiences
- 19. 300+ Warner Music Group artist websites, 3 site templates, total creative freedom
- 20. To build a rich and immersive experience integrating all components of the WEM (Content / Commerce / Community) and company back-office # 2 Flexibility / Integration B E S T D I G I TA L E X P E R I E N CE S TA RT H E R E
- 21. Building a Digital Business Platform in your business environnent Drupal Mesures et rapports Social FB/Twitter Site principal campagnes d’emails Video portal Applictions Mobiles Site communautaire Eléments Média riche Contenu Social Marketing automation CRM Flux Drupal Mesures et rapports Social FB/Twitter Site principal campagnes d’emails Video portal Applictions Mobiles Site communautaire Eléments Média riche Contenu Social Marketing automation CRM Flux Acquia Digital Business Platform Measure & report
- 22. Timex 2012 These are our products ! Timex 2013 This is your life.
- 23. 2 4 Timex in 2012: “These are our products.”
- 24. 2 5 Timex in 2013: “This is your life.”
- 27. Develop in a cloud environment to ensure the success of the rise load 3# Performance B E S T D I G I TA L E X P E R I E N CE S TA RT H E R E
- 28. Standardized platform for all brand sites NBC Entertainment and sport. 34M PVs 24 hours.34M
- 29. Standardized platform for all brand sites NBC Entertainment and sport. 80M PVs 24 hours.80M
- 30. 460M Hits to grammy.com on night of award show
- 31. Connect digital experiences to marketing tools and with all the channel… from Web to Store to Digital in Store… #4 Multi-channel / Cross- channel / Omnichannel B E S T D I G I TA L E X P E R I E N CE S TA RT H E R E
- 32. Multi-channel Cross- channel 22 hospital campuses integrated into one digital platform
- 33. 22 hospital campuses integrated into one digital platform
- 34. MOBILE FIRST Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia
- 35. Each person is unique and want to see what he would like to see ! B E S T D I G I TA L E X P E R I E N CE S TA RT H E R E 5# Personalized experiences
- 38. TruCentricproprietary andconfidential 40 Today’s Content Marketing Sites Are Not Personalized 1% Personalized Content personalization amplifies content marketing: Increases Engagement Increases Conversions Static
- 39. TruCentricproprietary andconfidential 41 Acquia Lift + TruCentric Solve This Problem After:Before: Personalized Offers Personalized Recommendations
- 40. TruCentricproprietary andconfidential 42 Some Customer Results Queen'sCrossing Powered by ACQUIA Queen'sCrossing “8x increase in CTR’s”“4x increase in conversions” Queen'sCrossing “10%-20% increase in page views”
- 41. 4 Key Points to succeed in your Digital Transformation 5 Keys to build your Marketing Digital Platform #1 Functionalities and Agility #2 Flexibility for easy Integration #3 Performance #4 Multichannel & cross-channel & Omni-channel #5 Personalized experiences TO CONCLUDE … optimizing cost and time-to-market
- 42. Media Entertainment Public Sector Higher Ed Some Customer references
- 43. High Tech Life Sciences Financial Services Others Some Customer references
Notes de l'éditeur
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- many touch points, one integrated digital experience make it about the goal – right experience, right message, at the right time – using my best of breed tools
- Most of the time, Company already have several back-end solutions and need to integrate them through the Digital plateform (customer 360°) - Solution to manage all the brand assets (DAM : Digital Asset Management) Social media like Linkedin, FB, twitter, Pinterest…. Marketing tools, email automation tools, campaign… like MArketo CRM (Customer Relation Management) like Sales force Stream and API integration They need te build great digital user experiences on all the avalaible channel : paper, mail, mobile, tablet, sms, Social, TV, web… And the experience must be personalized, in the best world, each user must think he is unique ! To do that, you need to measue and analyse the user experience (touch point, duration, center of interest… Analytic tools, A/B testing, …) to be able to optimize the experience for him…
- From « simply » display a catalog…. No story, no personalization, no emotions !
- content driven, immersive… “Story telling” Today Story telling is really important for Marketing because we know that user/citizen/people/human we have more emotion and will be more concerned … I’m getting married…..
- Wahou what famous runner tell me ? (Iron man)
- Community, (content, commerce)…. Sposoring event around the story
- Games-to-date (through Sat Feb 22): · 60.1 million digital visitors (+30% vs Vancouver) · 24.2 million video viewers (+165% vs Vancouver, +9% vs London) · 9.3 million live video viewers (+971% vs Vancouver, +24% vs London) · 1.6 billion page views (+108% vs Vancouver) Top Live: · Men’s Hockey Semifinal (USA-CAN) – 2.1 million viewers, 4.3 million streams –* largest TVE stream of all time; largest NBC Sports Digital stream of all time · Women’s Hockey Final (USA-CAN) – 1.2 million viewers, 2.1 million streams · Men’s Hockey Quarterfinals (USA-CZE) – 798K viewers, 1.5 million streams · Men’s Hockey (USA-RUS) – 599K viewers, 1.0 million streams · Men’s Halfpipe Event (Shaun White) – 596K viewers, 916K streams
- Games-to-date (through Sat Feb 22): · 60.1 million digital visitors (+30% vs Vancouver) · 24.2 million video viewers (+165% vs Vancouver, +9% vs London) · 9.3 million live video viewers (+971% vs Vancouver, +24% vs London) · 1.6 billion page views (+108% vs Vancouver) Top Live: · Men’s Hockey Semifinal (USA-CAN) – 2.1 million viewers, 4.3 million streams –* largest TVE stream of all time; largest NBC Sports Digital stream of all time · Women’s Hockey Final (USA-CAN) – 1.2 million viewers, 2.1 million streams · Men’s Hockey Quarterfinals (USA-CZE) – 798K viewers, 1.5 million streams · Men’s Hockey (USA-RUS) – 599K viewers, 1.0 million streams · Men’s Halfpipe Event (Shaun White) – 596K viewers, 916K streams
- many touch points, one integrated digital experience make it about the goal – right experience, right message, at the right time – using my best of breed tools
- 22 hospital campuses integrated into one digital platform
- Analyze Build deep user profiles of your known and anonymous site visitors for segmentation based on real-time activity you can measure Insight Better understand how users interact with your content and whether it drives optimal results and conversion Relevance Use the analysis and insight to promote your best content that will keep your users engaged and coming back
- Marketing has changed -dramatically- but technology has not Consider the NHL- a prospect that we are in late stage negotiations with. They have static website for all users Their challenge is to understand who your favourite team is and adapt your entire experience around your team- things like team related videos and merchandise to drive more revenue and engagement. However the NHL cannot personalize the experience with their current technology- Steve will explain how TruCentric can solve these challenges for the NHL and other brand marketers
- Marketing has changed -dramatically- but technology has not Consider the NHL- a prospect that we are in late stage negotiations with. They have static website for all users Their challenge is to understand who your favourite team is and adapt your entire experience around your team- things like team related videos and merchandise to drive more revenue and engagement. However the NHL cannot personalize the experience with their current technology- Steve will explain how TruCentric can solve these challenges for the NHL and other brand marketers
- Let me know how some examples actually produced by TruCentric. These examples all look very different because we adapt our look and feel to blend in with the site. In the top left example, we insert personalized recommendations based on the content you consume and the categories you prefer most. The bottom right is an example we’ve built for the hockey news. We discover a users favourite team based on the content they’ve looked at. If you look at more Boston Bruins stats and articles are a period of time we mark you as a Bruins fan. If you are a non-subscriber and engaged user, we will hit you up with a subscription offer with Boston Bruins gift bundle included. Although we only launched in June, the early results are very compelling. For a subscription campaign we ran for Toronto Life, they saw 8X the click through rate on subscription offers than they had seen without personalization.