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     Rovi Cloud Services
     Entertainment web services that allow consumers to
     discover, manage and enjoy digital content on multiple
     platforms and devices
                                                                                        •	 Create	innovative	
                                                                                           entertainment applications,
     Consumers have more options than ever before when it comes to enjoying
                                                                                           content and services
     entertainment anytime, anywhere. Want to watch your favorite TV show?
                                                                                           for multiple devices and
     Grab your bag and pick up your phone. Looking for the latest music video on           platforms
     YouTube? Turn on your TV and point your remote. Hoping for a Hollywood
     hit this evening? Power up your favorite gaming machine and let the                •	 Enable	consumers	to	
                                                                                           discover new content
     streaming begin...
                                                                                           to drive sales and
                                                                                           consumption
     As our world becomes more connected to the internet, content and services
     that were once device-dependent are now readily accessible on multiple             •	 Enhance	the	user	
     screens. By the year 2020, there could be up to 16 billion connected devices          experience with rich
                                                                                           entertainment information
     with an average of nearly 6 devices for every person on the planet. (Source:
                                                                                           about music, movies, TV
     McKinsey Quarterly, 2010, Number 2, The Internet of Things)                           shows, celebrities and more

     To compete in this “always-on,” connected world, CE manufacturers, service         •	 Monetize	connected	
     providers, and online, mobile and application developers will need to quickly         offerings with advertising
                                                                                           capabilities and
     build products and services that provide consumers with up-to-the-minute,
                                                                                           sponsored search and
     accurate information and content, as well as a consistent user experience.            recommendations

     Rovi Cloud Services, our entertainment web
     services offering, can help you do just that—as
     well as differentiate your products, speed time-
     to-market and drive sales and consumption,
     in a flexible, scalable way like never before.
     Rovi Cloud Services’ recommendations,
     search, data, advertising, media recognition
     and management solutions allow consumers
     to discover, manage and enjoy content
     and applications on multiple platforms and
     devices. They can help you bring products and
     services to market faster—from entertainment
     applications to stores and portals—as well as
     maintain up-to-date content to help ensure your                                     Rovi
     customer keeps coming back.                                                     Cloud Services

     Using Rovi Cloud Services, you can also add
     content and features on the fly without investing
     in new infrastructure or licensing new software.
     And, you have the ability to easily extend your
     existing capabilities as needed, and as soon as
     you need them.
Rovi Cloud Services Components
Rovi Advertising Service
Rovi	Advertising	Service	helps	you	monetize	connected	products	and	
create recurring revenue streams by integrating living room display
advertising into devices such as TVs, set-top boxes and game consoles.
The service provides engaging, relevant ads that appeal to consumers,
including interactive banners, menu enhancements, wraps and skins, and
video microsites with retail and social networking tie-ins. And with Rovi,
the advertising ecosystem is managed for you—from sales and campaign
management to trafficking, measurement, and more.

Rovi Data Service
In addition to providing one of the world’s largest and most
comprehensive catalogs of entertainment metadata, Rovi Data Service
gives you instant access to its content, enabling fast integration of
information on music, movies, TV shows, celebrities and more, with your
entertainment offerings. With our hosted infrastructure, content remains
fresh as new data is consistently updated.

Rovi Media Recognition Service
With Rovi Media Recognition Service, advanced identification tools and
extensive entertainment metadata combine to enable consumers to
more easily find content. Sophisticated fingerprinting technologies are
used to find digital media files, which are then tagged with rich data that
describes the content. Rovi Media Recognition Service makes it easier for
consumers to discover, search for and manage digital media.




Recommendations, search, data,
advertising, media recognition,
management web services ...
Rovi Cloud Services Components
Rovi Recommendations Service
With Rovi Recommendations Service, you can deliver powerful,
intelligent recommendations that help consumers discover content
and	personalize	their	experiences.	Rovi	Recommendations	Service	
provides	customized,	useful	entertainment	guidance,	and	it	supports	
a wide variety of platforms. Developed with the digital environment in
mind, Rovi Recommendations Service is available in two packages.
The Essential Recommendations package gives you the flexibility to
integrate the fundamentals, such as item-based, filtered and popular
recommendations. The Advanced Recommendations package provides
more sophisticated recommendations, like editorial and sponsored
suggestions, to further enhance discovery.

Rovi Search Service
While most search technologies provide basic results based on similar
algorithms, Rovi Search Service blends multiple algorithms and data
sets to provide the most accurate and relevant results possible. With
both	standard	search	capabilities	and	personalized	search	capabilities	
covering multiple variables, including user preferences, Rovi provides
better search and discovery interactions and makes it easier for
consumers to navigate, sort, select, and share digital content.

Rovi Management Services
Rovi Management Services help you put it all together. With profile,
device and event management services, as well as reporting and
analytics capabilities, you can increase consumer enjoyment by providing
a consistent user experience across devices and platforms.




... for multiple platforms and
devices -- quickly and easily.
Entertainment web services that allow consumers to discover, manage
and enjoy digital content on multiple platforms and devices




About Rovi Cloud Services
Rovi Cloud Services helps CE manufacturers, service providers and developers create differentiated entertainment
discovery products using an extensive suite of web-based solutions designed for media applications. A robust,
scalable platform, Rovi Cloud Services offers high performance and dependability, and the flexibility to support a
range of platforms and devices. Rovi Cloud Services components are hosted in redundant data centers in multiple
locations around the world, and they support millions of devices and applications developed by Rovi and our
customers. Key to our infrastructure and architecture:

•	    Redundant servers, including data centers in West and Central U.S., and in Europe
•	    High performance, distributed caching architecture for fast and efficient data retrieval
•	    CDN-based hosting and delivery of rich media content
•	    Industry standard technologies that deliver scalability, security and operational reliability

Rovi. Join the entertainment.




Rovi Corporation            Rovi Europe Limited          Rovi K.K.                              For more information, visit
U.S. Headquarters           Malvern House                2F, Marunouchi Trust
2830	De	La	Cruz	            14-18 Bell Street            Tower Main
                                                                                                rovicorp.com.
Boulevard                   Maidenhead                   1-8-3 Marunouchi,
Santa Clara, CA             Berkshire, SL6 1BR           Chiyoda-ku
95050                       +44 1628 677 300             Tokyo 100-0005
+1 408 562 8400             EMEA@rovicorp.com            Japan
                                                         +81 3 457 1500




Copyright © 2011 Rovi Corporation. All rights reserved. Rovi and the Rovi logo are trademarks of Rovi Corporation.

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Rovi Cloud Services Overview Us Mar2011

  • 1. overview Rovi Cloud Services Entertainment web services that allow consumers to discover, manage and enjoy digital content on multiple platforms and devices • Create innovative entertainment applications, Consumers have more options than ever before when it comes to enjoying content and services entertainment anytime, anywhere. Want to watch your favorite TV show? for multiple devices and Grab your bag and pick up your phone. Looking for the latest music video on platforms YouTube? Turn on your TV and point your remote. Hoping for a Hollywood hit this evening? Power up your favorite gaming machine and let the • Enable consumers to discover new content streaming begin... to drive sales and consumption As our world becomes more connected to the internet, content and services that were once device-dependent are now readily accessible on multiple • Enhance the user screens. By the year 2020, there could be up to 16 billion connected devices experience with rich entertainment information with an average of nearly 6 devices for every person on the planet. (Source: about music, movies, TV McKinsey Quarterly, 2010, Number 2, The Internet of Things) shows, celebrities and more To compete in this “always-on,” connected world, CE manufacturers, service • Monetize connected providers, and online, mobile and application developers will need to quickly offerings with advertising capabilities and build products and services that provide consumers with up-to-the-minute, sponsored search and accurate information and content, as well as a consistent user experience. recommendations Rovi Cloud Services, our entertainment web services offering, can help you do just that—as well as differentiate your products, speed time- to-market and drive sales and consumption, in a flexible, scalable way like never before. Rovi Cloud Services’ recommendations, search, data, advertising, media recognition and management solutions allow consumers to discover, manage and enjoy content and applications on multiple platforms and devices. They can help you bring products and services to market faster—from entertainment applications to stores and portals—as well as maintain up-to-date content to help ensure your Rovi customer keeps coming back. Cloud Services Using Rovi Cloud Services, you can also add content and features on the fly without investing in new infrastructure or licensing new software. And, you have the ability to easily extend your existing capabilities as needed, and as soon as you need them.
  • 2. Rovi Cloud Services Components Rovi Advertising Service Rovi Advertising Service helps you monetize connected products and create recurring revenue streams by integrating living room display advertising into devices such as TVs, set-top boxes and game consoles. The service provides engaging, relevant ads that appeal to consumers, including interactive banners, menu enhancements, wraps and skins, and video microsites with retail and social networking tie-ins. And with Rovi, the advertising ecosystem is managed for you—from sales and campaign management to trafficking, measurement, and more. Rovi Data Service In addition to providing one of the world’s largest and most comprehensive catalogs of entertainment metadata, Rovi Data Service gives you instant access to its content, enabling fast integration of information on music, movies, TV shows, celebrities and more, with your entertainment offerings. With our hosted infrastructure, content remains fresh as new data is consistently updated. Rovi Media Recognition Service With Rovi Media Recognition Service, advanced identification tools and extensive entertainment metadata combine to enable consumers to more easily find content. Sophisticated fingerprinting technologies are used to find digital media files, which are then tagged with rich data that describes the content. Rovi Media Recognition Service makes it easier for consumers to discover, search for and manage digital media. Recommendations, search, data, advertising, media recognition, management web services ...
  • 3. Rovi Cloud Services Components Rovi Recommendations Service With Rovi Recommendations Service, you can deliver powerful, intelligent recommendations that help consumers discover content and personalize their experiences. Rovi Recommendations Service provides customized, useful entertainment guidance, and it supports a wide variety of platforms. Developed with the digital environment in mind, Rovi Recommendations Service is available in two packages. The Essential Recommendations package gives you the flexibility to integrate the fundamentals, such as item-based, filtered and popular recommendations. The Advanced Recommendations package provides more sophisticated recommendations, like editorial and sponsored suggestions, to further enhance discovery. Rovi Search Service While most search technologies provide basic results based on similar algorithms, Rovi Search Service blends multiple algorithms and data sets to provide the most accurate and relevant results possible. With both standard search capabilities and personalized search capabilities covering multiple variables, including user preferences, Rovi provides better search and discovery interactions and makes it easier for consumers to navigate, sort, select, and share digital content. Rovi Management Services Rovi Management Services help you put it all together. With profile, device and event management services, as well as reporting and analytics capabilities, you can increase consumer enjoyment by providing a consistent user experience across devices and platforms. ... for multiple platforms and devices -- quickly and easily.
  • 4. Entertainment web services that allow consumers to discover, manage and enjoy digital content on multiple platforms and devices About Rovi Cloud Services Rovi Cloud Services helps CE manufacturers, service providers and developers create differentiated entertainment discovery products using an extensive suite of web-based solutions designed for media applications. A robust, scalable platform, Rovi Cloud Services offers high performance and dependability, and the flexibility to support a range of platforms and devices. Rovi Cloud Services components are hosted in redundant data centers in multiple locations around the world, and they support millions of devices and applications developed by Rovi and our customers. Key to our infrastructure and architecture: • Redundant servers, including data centers in West and Central U.S., and in Europe • High performance, distributed caching architecture for fast and efficient data retrieval • CDN-based hosting and delivery of rich media content • Industry standard technologies that deliver scalability, security and operational reliability Rovi. Join the entertainment. Rovi Corporation Rovi Europe Limited Rovi K.K. For more information, visit U.S. Headquarters Malvern House 2F, Marunouchi Trust 2830 De La Cruz 14-18 Bell Street Tower Main rovicorp.com. Boulevard Maidenhead 1-8-3 Marunouchi, Santa Clara, CA Berkshire, SL6 1BR Chiyoda-ku 95050 +44 1628 677 300 Tokyo 100-0005 +1 408 562 8400 EMEA@rovicorp.com Japan +81 3 457 1500 Copyright © 2011 Rovi Corporation. All rights reserved. Rovi and the Rovi logo are trademarks of Rovi Corporation.