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DISSECTING A PROJECT
BUILDING A WEBSITE
PITFALLS ARE
EVERYWHERE
BUT NOT HIDDEN
DON’T FORGET
          EVERYTHING THAT
          HAPPENS BELOW
          THE WATER.
          PROJECTS NEED
          PLANNING




Thanks Chris Berger
THERE IS NO
                                   SILVER BULLET
                                   EVERY PROJECT IS DIFFERENT




Although no project is the same, there are key steps that are standard that you need to keep in mind to move
LET’S GET GOING

               The client likes it. The paperwork is signed. Let’s go.
               SOME THINGS TO THINK ABOUT:


               The concept calls for what kind of technology?
               What are the target devices? Just desktop? Mobile?
               Where will this live (hosted) and for how long?
               What does it do and how is measured?
               Does the content need to be updated after launch?




This is what I would do. Not the right-way because
guess what, there is no right or wrong way. Is there
management post-launch?
BREAKING IT DOWN
THE ELEMENTS
KEY STEPS

                  Discovery
                  Define
                  Design
                  Development / Build / QA




- Bring up the sabra site now
KEY REQUIREMENTS FOR THE SITE

Need to build a product site:
- Create a simple, visual appealing, innovative,
universally accessible resource for consumers to get all
of the sabra-related info in one place.
- Give users an ability to embrace sabra with content.
- Stay Relevant. offer information on how to integrate
Sabra into their diet with product and nutritional
information
Project Plan


 Discovery


             Define


                     Design


                              Build



Discovery Phase                       QA Testing
DISCOVERY


                    Functional Questions:
                     What Questions should we ask, what is the needs we need to call-out?




Ex. For example, a functional requirement is that an author needs to
  create a content article easily. It is not that a content management
  system needs to be purchased. So you don’t say what needs to be
  done, you say what “functionality” needs to exist in the new application
  or site. Other examples of functional requirements:
An article cannot be published until it is reviewed and approved by an
  editor
•
A product cannot be purchased until an email address is given
DISCOVERY


                    Functional Questions:

                     - What functions do we need on the site (do users need to login? what would
                       the flow be?)
                     - Is there a need for a DB, are we collecting information?
                     - Is the user being launched out of the site?
                     - We want a promotional area
                     - Users the ability to print the recipes
                     - Ability to search for a store in their area




Ex. For example, a functional requirement is that an author needs to
  create a content article easily. It is not that a content management
  system needs to be purchased. So you don’t say what needs to be
  done, you say what “functionality” needs to exist in the new application
  or site. Other examples of functional requirements:
An article cannot be published until it is reviewed and approved by an
  editor
•
A product cannot be purchased until an email address is given
DISCOVERY


                    Technical Questions:
                     What Questions should we ask, what is the needs we need to call-out?




Ex. For example, a functional requirement is that an author needs to
  create a content article easily. It is not that a content management
  system needs to be purchased. So you don’t say what needs to be
  done, you say what “functionality” needs to exist in the new application
  or site. Other examples of functional requirements:
An article cannot be published until it is reviewed and approved by an
  editor
•
A product cannot be purchased until an email address is given
DISCOVERY


                                                        Technical Questions:

                                                          -
Server Needs – What type of server will it be hosted (existing or does this
                                                            need to be determine
                                                          -	DB Needs?
                                                          -	Where will the Website be hosted? Will site be on a dedicated or shared
                                                            server?
                                                          - Does the site need to have a CMS built behind it
                                                          -	Are there already metrics platform being used, or can we set up tracking?
                                                          - Metrics - What are we tracking?




-­‐	
   Technology	
  should	
  be	
  determined	
  based	
  on	
  your	
  audience,	
  not	
  based	
  (ex.	
  Don’t	
  do	
  ;lash	
  for	
  the	
  want	
  of	
  ;lash)	
  If	
  a	
  site	
  needs	
  to	
  
        be	
  addressing	
  search	
  needs,	
  you	
  cannot	
  build	
  in	
  ;lash
TECHNICAL SPECS EX.




-­‐	
   Technology	
  should	
  be	
  determined	
  based	
  on	
  your	
  audience,	
  not	
  based	
  (ex.	
  Don’t	
  do	
  ;lash	
  for	
  the	
  want	
  of	
  ;lash)	
  If	
  a	
  site	
  needs	
  to	
  
        be	
  addressing	
  search	
  needs,	
  you	
  cannot	
  build	
  in	
  ;lash
TECHNICAL SPECS EX.




-­‐	
   Technology	
  should	
  be	
  determined	
  based	
  on	
  your	
  audience,	
  not	
  based	
  (ex.	
  Don’t	
  do	
  ;lash	
  for	
  the	
  want	
  of	
  ;lash)	
  If	
  a	
  site	
  needs	
  to	
  
        be	
  addressing	
  search	
  needs,	
  you	
  cannot	
  build	
  in	
  ;lash
PROJECT CALENDAR




-­‐	
   Technology	
  should	
  be	
  determined	
  based	
  on	
  your	
  audience,	
  not	
  based	
  (ex.	
  Don’t	
  do	
  ;lash	
  for	
  the	
  want	
  of	
  ;lash)	
  If	
  a	
  site	
  needs	
  to	
  
        be	
  addressing	
  search	
  needs,	
  you	
  cannot	
  build	
  in	
  ;lash
DISCOVERY


                                                        Final Deliverables:
                                                          -	Timeline
                                                          - Technical / Functional Requirements
                                                          - Technical / Functional Specs
                                                          - Metrics Defined



                                                        Teams Included in this Phase:
                                                           - Producer
                                                           - Tech Lead
                                                           - Information Architect
                                                           - Creative
                                                           - Analytics (strategy)




-­‐	
   Technology	
  should	
  be	
  determined	
  based	
  on	
  your	
  audience,	
  not	
  based	
  (ex.	
  Don’t	
  do	
  ;lash	
  for	
  the	
  want	
  of	
  ;lash)	
  If	
  a	
  site	
  needs	
  to	
  
        be	
  addressing	
  search	
  needs,	
  you	
  cannot	
  build	
  in	
  ;lash
Project Plan


 Discovery


             Define


                     Design


                              Build



Define Phase                           QA Testing
DEFINE
-	Are we creating templates? How Many?
- Did we include all functionality that was included
  in the specs
- Does the User Flow make sense?
DEFINE


                                                        Final Deliverables:
                                                          -	Site Map
                                                          - User Flow/Test flow
                                                          - Wireframes (Templates - HP, Product/Recipe Carousel, Product/Recipe
                                                            detail, Store Locator, Article Page)
                                                          - Copydeck

                                                        Teams Included in this Phase:
                                                           - Producer
                                                           - Tech Lead
                                                           - Information Architect
                                                           - Creative




-­‐	
   Technology	
  should	
  be	
  determined	
  based	
  on	
  your	
  audience,	
  not	
  based	
  (ex.	
  Don’t	
  do	
  ;lash	
  for	
  the	
  want	
  of	
  ;lash)	
  If	
  a	
  site	
  needs	
  to	
  
        be	
  addressing	
  search	
  needs,	
  you	
  cannot	
  build	
  in	
  ;lash
Project Plan


 Discovery


             Define


                     Design


                              Build



Design Phase                          QA Testing
DESIGN

Not some many questions for this phase, but more
 staying on top of the creative.

- Are we staying true to the wireframes?
- is creative staying on strategy and brand?
- are there any assets that also need to be created?
- do we need to provide a style guide?
Final site designs
DESIGN


                                                        Final Deliverables for this phase:
                                                          -	Site Map
                                                          - PSDs
                                                          - Asset Created
                                                          - PDF StoryBoards

                                                        Teams Included in this Phase:
                                                           - Producer
                                                           - Creative
                                                           - UX Designer
                                                           - Potential Developer
                                                           - Tech Lead




-­‐	
   Technology	
  should	
  be	
  determined	
  based	
  on	
  your	
  audience,	
  not	
  based	
  (ex.	
  Don’t	
  do	
  ;lash	
  for	
  the	
  want	
  of	
  ;lash)	
  If	
  a	
  site	
  needs	
  to	
  
        be	
  addressing	
  search	
  needs,	
  you	
  cannot	
  build	
  in	
  ;lash
Project Plan


 Discovery


             Define


                     Design


                              Build



Build Phase                           QA Testing
DEVELOPMENT / BUILD / QA
- Continually checking in to verify development is
 moving
- Is the development matching up to the
 Functional specs defined
- Is the creative true to psds handed over
- Does the site match the defined User Flow?
- Manage QA verification (Quality Assurance Plan)
SITE CMS
DEVELOPMENT


                                                        Final Deliverables for this phase:
                                                          -	Live Site

                                                        Teams Included in this Phase:
                                                           - Producer
                                                           - UX Designer
                                                           - Potential Developer
                                                           - Tech Lead




-­‐	
   Technology	
  should	
  be	
  determined	
  based	
  on	
  your	
  audience,	
  not	
  based	
  (ex.	
  Don’t	
  do	
  ;lash	
  for	
  the	
  want	
  of	
  ;lash)	
  If	
  a	
  site	
  needs	
  to	
  
        be	
  addressing	
  search	
  needs,	
  you	
  cannot	
  build	
  in	
  ;lash
When you want to make a
           change to something already
           built it is like untangled
           spaghetti.




It looks like a big mess of spaghetti?
BUILD IT
RIGHT THE
FIRST TIME
OR BUILD IT TWICE
EXTRAS
HELPFUL RESOURCES



                                    PSD2HTML                              DESIGNERS TOOLBOX                    A LIST APART
                                    Turns your PSD into a functioning     A variety of templates including     For people who make websites.
                                    HTML page. They can add               web browser frames and web-safe
                                    JavaScript and even do WordPress      areas.                               Articles covering topics such as
                                    templates. Founded in 2005, they                                           code, content and culture.
                                    claim to now have 50,000 clients.     Helpful when you need to mock
                                                                          something up inside of a browser     Though targeted towards
                                    Great for rapid-prototypes and        window to simulate the actual user   developers the articles are written
                                    getting a proof-of-concept in front   experience.                          in a friendly manner to the non
                                    of the client fast.                                                        technical and could provide some
                                                                          www.designerstoolbox.com             solid educational reading.
                                    Excellent customer service.
                                                                                                               www.alistpart.com
                                    Inexpensive with a quick
                                    turnaround.

                                    www.psd2html.com




PSD2HTML does strict compliant clean code including WAI 2.0, Section 508, print style-sheets
THE END
QUESTIONS?

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She says final-dissecting-khepp

  • 3. DON’T FORGET EVERYTHING THAT HAPPENS BELOW THE WATER. PROJECTS NEED PLANNING Thanks Chris Berger
  • 4. THERE IS NO SILVER BULLET EVERY PROJECT IS DIFFERENT Although no project is the same, there are key steps that are standard that you need to keep in mind to move
  • 5. LET’S GET GOING The client likes it. The paperwork is signed. Let’s go. SOME THINGS TO THINK ABOUT: The concept calls for what kind of technology? What are the target devices? Just desktop? Mobile? Where will this live (hosted) and for how long? What does it do and how is measured? Does the content need to be updated after launch? This is what I would do. Not the right-way because guess what, there is no right or wrong way. Is there management post-launch?
  • 7. KEY STEPS Discovery Define Design Development / Build / QA - Bring up the sabra site now
  • 8. KEY REQUIREMENTS FOR THE SITE Need to build a product site: - Create a simple, visual appealing, innovative, universally accessible resource for consumers to get all of the sabra-related info in one place. - Give users an ability to embrace sabra with content. - Stay Relevant. offer information on how to integrate Sabra into their diet with product and nutritional information
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Project Plan Discovery Define Design Build Discovery Phase QA Testing
  • 14. DISCOVERY Functional Questions: What Questions should we ask, what is the needs we need to call-out? Ex. For example, a functional requirement is that an author needs to create a content article easily. It is not that a content management system needs to be purchased. So you don’t say what needs to be done, you say what “functionality” needs to exist in the new application or site. Other examples of functional requirements: An article cannot be published until it is reviewed and approved by an editor • A product cannot be purchased until an email address is given
  • 15.
  • 16.
  • 17. DISCOVERY Functional Questions: - What functions do we need on the site (do users need to login? what would the flow be?) - Is there a need for a DB, are we collecting information? - Is the user being launched out of the site? - We want a promotional area - Users the ability to print the recipes - Ability to search for a store in their area Ex. For example, a functional requirement is that an author needs to create a content article easily. It is not that a content management system needs to be purchased. So you don’t say what needs to be done, you say what “functionality” needs to exist in the new application or site. Other examples of functional requirements: An article cannot be published until it is reviewed and approved by an editor • A product cannot be purchased until an email address is given
  • 18. DISCOVERY Technical Questions: What Questions should we ask, what is the needs we need to call-out? Ex. For example, a functional requirement is that an author needs to create a content article easily. It is not that a content management system needs to be purchased. So you don’t say what needs to be done, you say what “functionality” needs to exist in the new application or site. Other examples of functional requirements: An article cannot be published until it is reviewed and approved by an editor • A product cannot be purchased until an email address is given
  • 19.
  • 20.
  • 21. DISCOVERY Technical Questions: - Server Needs – What type of server will it be hosted (existing or does this need to be determine - DB Needs? - Where will the Website be hosted? Will site be on a dedicated or shared server? - Does the site need to have a CMS built behind it - Are there already metrics platform being used, or can we set up tracking? - Metrics - What are we tracking? -­‐   Technology  should  be  determined  based  on  your  audience,  not  based  (ex.  Don’t  do  ;lash  for  the  want  of  ;lash)  If  a  site  needs  to   be  addressing  search  needs,  you  cannot  build  in  ;lash
  • 22. TECHNICAL SPECS EX. -­‐   Technology  should  be  determined  based  on  your  audience,  not  based  (ex.  Don’t  do  ;lash  for  the  want  of  ;lash)  If  a  site  needs  to   be  addressing  search  needs,  you  cannot  build  in  ;lash
  • 23. TECHNICAL SPECS EX. -­‐   Technology  should  be  determined  based  on  your  audience,  not  based  (ex.  Don’t  do  ;lash  for  the  want  of  ;lash)  If  a  site  needs  to   be  addressing  search  needs,  you  cannot  build  in  ;lash
  • 24. PROJECT CALENDAR -­‐   Technology  should  be  determined  based  on  your  audience,  not  based  (ex.  Don’t  do  ;lash  for  the  want  of  ;lash)  If  a  site  needs  to   be  addressing  search  needs,  you  cannot  build  in  ;lash
  • 25. DISCOVERY Final Deliverables: - Timeline - Technical / Functional Requirements - Technical / Functional Specs - Metrics Defined Teams Included in this Phase: - Producer - Tech Lead - Information Architect - Creative - Analytics (strategy) -­‐   Technology  should  be  determined  based  on  your  audience,  not  based  (ex.  Don’t  do  ;lash  for  the  want  of  ;lash)  If  a  site  needs  to   be  addressing  search  needs,  you  cannot  build  in  ;lash
  • 26. Project Plan Discovery Define Design Build Define Phase QA Testing
  • 27. DEFINE - Are we creating templates? How Many? - Did we include all functionality that was included in the specs - Does the User Flow make sense?
  • 28.
  • 29.
  • 30. DEFINE Final Deliverables: - Site Map - User Flow/Test flow - Wireframes (Templates - HP, Product/Recipe Carousel, Product/Recipe detail, Store Locator, Article Page) - Copydeck Teams Included in this Phase: - Producer - Tech Lead - Information Architect - Creative -­‐   Technology  should  be  determined  based  on  your  audience,  not  based  (ex.  Don’t  do  ;lash  for  the  want  of  ;lash)  If  a  site  needs  to   be  addressing  search  needs,  you  cannot  build  in  ;lash
  • 31. Project Plan Discovery Define Design Build Design Phase QA Testing
  • 32. DESIGN Not some many questions for this phase, but more staying on top of the creative. - Are we staying true to the wireframes? - is creative staying on strategy and brand? - are there any assets that also need to be created? - do we need to provide a style guide?
  • 34. DESIGN Final Deliverables for this phase: - Site Map - PSDs - Asset Created - PDF StoryBoards Teams Included in this Phase: - Producer - Creative - UX Designer - Potential Developer - Tech Lead -­‐   Technology  should  be  determined  based  on  your  audience,  not  based  (ex.  Don’t  do  ;lash  for  the  want  of  ;lash)  If  a  site  needs  to   be  addressing  search  needs,  you  cannot  build  in  ;lash
  • 35. Project Plan Discovery Define Design Build Build Phase QA Testing
  • 36. DEVELOPMENT / BUILD / QA - Continually checking in to verify development is moving - Is the development matching up to the Functional specs defined - Is the creative true to psds handed over - Does the site match the defined User Flow? - Manage QA verification (Quality Assurance Plan)
  • 38. DEVELOPMENT Final Deliverables for this phase: - Live Site Teams Included in this Phase: - Producer - UX Designer - Potential Developer - Tech Lead -­‐   Technology  should  be  determined  based  on  your  audience,  not  based  (ex.  Don’t  do  ;lash  for  the  want  of  ;lash)  If  a  site  needs  to   be  addressing  search  needs,  you  cannot  build  in  ;lash
  • 39. When you want to make a change to something already built it is like untangled spaghetti. It looks like a big mess of spaghetti?
  • 40. BUILD IT RIGHT THE FIRST TIME OR BUILD IT TWICE
  • 42. HELPFUL RESOURCES PSD2HTML DESIGNERS TOOLBOX A LIST APART Turns your PSD into a functioning A variety of templates including For people who make websites. HTML page. They can add web browser frames and web-safe JavaScript and even do WordPress areas. Articles covering topics such as templates. Founded in 2005, they code, content and culture. claim to now have 50,000 clients. Helpful when you need to mock something up inside of a browser Though targeted towards Great for rapid-prototypes and window to simulate the actual user developers the articles are written getting a proof-of-concept in front experience. in a friendly manner to the non of the client fast. technical and could provide some www.designerstoolbox.com solid educational reading. Excellent customer service. www.alistpart.com Inexpensive with a quick turnaround. www.psd2html.com PSD2HTML does strict compliant clean code including WAI 2.0, Section 508, print style-sheets