SheSays Digital Production Case Studies

1. THE LANDSCAPE
11.04.11

2. (ALE)SSANDRA LARIU
@ALELARIU

3. INSPIRATION
across...

5. Today is about Today is not about
LIGHT side of digital HEAVY side of digital
production production
• Banners - standard and RM • Big build sites
• Microsites - up to 10 pages • E-commerce
• Mobile • UX (user experience)
• Games • Systems integration
• Twitter • Software build
• Augmented reality • MEDIA!

6. METHODOLOGY
overview of
BUDGET
TEAM
TIMINGS

7. 1. INTEGRATED PRICELESS PICKS

8. 1. INTEGRATED PRICELESS PICKS
OVERALL BUDGET: 2M - APP:400K - TV:1.2 - CONTENT & MODERATION:150K

9. 2. SITE GOLDEN GRANT

10. 2. SITE 20 PAGES GOLDEN GRANT -
BUDGET: 700K FOR 20 PAGE FLASH SITE WITH MODERATION, CONTENT SYNDICATION, DAILY ANIMATIONS

11. 3. MOBILE SCORETONES
BUDGET: 20K FOR APP

12. 4. TWITTER/WORDPRESS TWITTER FILM FESTIVAL

13. 4. TWITTER/WORDPRESS TWITTER FILM FESTIVAL
BUDGET: 50K FOR 10 PAGE WORDPRESS SITE WITH VIDEO COMPONENT, VOTING AND MODERATION

14. 5. AUGMENTED REALITY GOLDRUN
BUDGET: 400K FOR APP
http://www.goldrungo.com/

15. 6. BANNERS IGNITE THE NIGHT (2ST + 2RM) + resizes
BUDGET: 20K
Text

16. 7. TABLET D7000 CLOSER TO PERFECTION
BUDGET: 260K STILLS AND VIDEO SHOOT, 60-80K WIRED MAG TO PUT THE AD TOGETHER, 5K CAMERA 360
http://vimeo.com/20922434

17. 8. KINECT SOBRIETY TEST
BUDGET: 20K FOR FREELANCE DEVELOPER, 13K DIGITAL STUDIO TO MAKE THE GRAPHICS

18. 9. FACEBOOK GET CHARGED
BUDGET: 75K FOR FB APP

19. UNDER ARMOUR - GET CHARGED
Facebook Application
• 1 month Development
• Approx. $75K
• Team of 3 Developers, Interaction Designer, Flash Developer, Coder
• Under

22. HOW YOU CAN DO GREAT
now you know roughly how much stuff costs
but there’s no rigid way to do it

23. QUESTIONS?