What is performance advertising? Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.

1.
Effective online
advertising made
simple
Putting you first for online advertising www.simply.com

2.
Contents
! How to advertise online without being an online marketing
guru?
! How can you as a business deliver high quality traffic to your site
quickly and easily, without understanding the intricacies of online
marketing?
! How can you deliver performance advertising effectively and
easily?
Putting you first for online advertising www.simply.com

3.
The online advertising market…
! 18.3 million households
! 63% have broadband
! From £153m to £3.54bn in 10
years
! Overtook TV advertising in 2009
Putting you first for online advertising www.simply.com

4.
Benefits of online advertising…
! Low cost commitment
! High level of control
! Highly measurable
(tracking)
! Targeting of specific
audiences (geo, etc)
! Can react and optimise quickly
Putting you first for online advertising www.simply.com

5.
Checklist
! Understand the market components
! Understand the advertising techniques
! Explain All market Solutions
! Benefits of Self Provisioning
! Quality of Network
! Targeting technology
Putting you first for online advertising www.simply.com

6.
Developments in 2010
Complexity New jargon
from more and
specialist techniques
services New AdServer
Generation
Simply Ad
Ma
x
Putting you first for online advertising www.simply.com

7.
1. Complexity from more specialist services
More market components…
! On top of Ad Networks and Agencies….
! DSPs
! SSPs
! Vertical Ad Networks
! Targeted Ad Networks
! Analytics Specialists
! Etc, etc
This development has meant more
distance and layers between advertisers and publishers
Putting you first for online advertising www.simply.com

8.
1. Complexity from more specialist services
Putting you first for online advertising www.simply.com

9. 2. New jargon and techniques
Targeting, bidding, data
! Targeting techniques have moved on
 Category 1995  Geo 1998  Contextual 2002  Yield 2004
! 2009 Behavioural
! Real Time Reporting
! Real Time Bidding
! Re-targeting
! Transparency
Putting you first for online advertising www.simply.com

10.
The result of these developments?
Fear!
! Simply Labs interviewed major players and found
a high level of fear of online advertising
! Fear of having to constantly change partners, fear
of having to divide time between so many
channels
! What is needed? An all market solution – an ad
server technology, real time, brand safety,
advanced purchase and planning tools, and
advanced optimisation – ALL IN ONE EASY TO
USE SERVICE!
! Consolidation has started in the industry – Google
bought Invite Media for $70m to give an all
market solution
Putting you first for online advertising www.simply.com

11.
Self provisioning?
Self service benefits
! No management fees
! User control (pay-per-click buying, edit
campaigns any time)
! No minimum periods
! No contracts
! Speed and ease of use
! Flexibility – 24 hour control
Putting you first for online advertising www.simply.com

12.
Quality of Network
What is a good Network?
! What is a Network?
! Large, with a good coverage of sectors and locations
! High quality, that has strict entry criteria and is managed on a daily
basis
! One that operates a thorough Brand Safety policy
! For example, the Simply Network
! 30,000 websites
! Strict Advertiser Brand Protection™ Policy
Putting you first for online advertising www.simply.com

13.
Targeting technology
After Behavioural?
! Cluster ™ targeting = 2010
! Behavioural targeting assumes
one behaviour = click on ads
! Cluster™ targeting reads the performance first
and THEN relates to behaviour
! The result? Superior ad performance!
(Simply.com pioneered this technology and has
already shown +107% higher ad performances)
Putting you first for online advertising www.simply.com

14.
Benefits of Simply.com
Simply.com = Cluster ™ targeting
Simply.com = easy to use
Simply.com = no contracts, no fees
Simply.com = lowest cost
Simply.com = payment control – ppc, no minimum
period
Simply.com = profitable new site visitors today
Putting you first for online advertising www.simply.com

15.
Results from Simply.com?
For Advertisers…
250
200
150
100
50
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Example member showing
growth of conversions per day
Putting you first for online advertising www.simply.com

16.
Results from Simply.com?
For Publishers…
Jan Feb Mar Apr May Jun Jul
Compound monthly eCPM growth of +4%
Putting you first for online advertising www.simply.com

17.
The results?
For Publishers…
Putting you first for online advertising www.simply.com

18.
Some of Simply s larger clients…
Putting you first for online advertising www.simply.com

19.
Special offer
Register on Simply.com today and …
! Sign up as an Advertiser today and
get £50 free advertising
! Sign up as a Publisher and for the first
£50 revenue earned we ll give £50
extra free
Putting you first for online advertising www.simply.com

20.
Putting you first for online advertising www.simply.com