Media Audiences an Introduction

AUDIENCES AIM: By the end of the presentation, you will understand what an audience is, know the difference between mass and niche audiences, and understand how and why audiences are categorized. Created by Sarah Cullum for www.alevelmedia.co.uk

What is an audience? ,[object Object],[object Object],[object Object]

Why are audiences important? ,[object Object],[object Object],[object Object]

Impact of New Technology on Audiences ,[object Object],[object Object]

Fragmented audience ,[object Object],[object Object],[object Object]

So how do institutions continue to make money? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Audience ,[object Object],[object Object]

Categories ,[object Object],[object Object],[object Object],[object Object]

Psychographics ,[object Object],[object Object],[object Object],[object Object]

A full list of categories with detailed notes ,[object Object],[object Object]

What types of media texts would they consume? Group A ,[object Object],[object Object],[object Object],[object Object]

Group B – for each category, think about income boundaries ,[object Object],[object Object],[object Object]

Group C1 – remember that categories are not fixed ,[object Object],[object Object],[object Object],[object Object]

Group C2 ,[object Object],[object Object],[object Object],[object Object]

Group D – some categories represent audience stereotypes ,[object Object],[object Object],[object Object]

Group E - You ,[object Object],[object Object],[object Object]

Activity 2 ,[object Object],[object Object]

Research methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Activity 1 model answers ,[object Object],[object Object],[object Object],[object Object]

Breakdown of TV audiences ,[object Object],[object Object],[object Object],[object Object]

Media Audiences an Introduction

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Media Audiences an Introduction