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How did you use
media technologies
in the construction
    and research
   planning and
 evaluation stages?
QUESTION 4 PART
       1
YOUTUBE                                  RESEARCH AND PLANNING

   I used YouTube to research existing
    professional media products such as
    documentaries which helped me decide what
    kind of techniques i would like to take from a
    variation of documentaries. Making my
    documentary clear and structured in the
    right form but i was also able to challenge
    conventions which made my documentary
    more interesting
   It was also helpful to watch old A2 students
    products to compare with my own ideas.
BLOGGER                   RESEARCH AND PLANNING


   During the course of my research and planning
    stages I used a blogger to display my ideas and
    development of work. The easy access to the blog
    allowed me to constantly update myself and refer
    to my research as I was producing my film and
    ancillary tasks. Also the blog allowed me to
    prepare posts that included images, sketches and
    text which made my work more detailed and
    obvious to what I was trying to achieve.

 It also helped me to have a clear structure of
  what I needed to do next to improve my grade
(allowing me to have targets)
RESEARCH AND PLANNING

        MICROSOFT OFFICE
   I used PowerPoint to present my ideas to the
    class and allow to see my storyboard and
    written notes.

   I was able to get audience feedback from
    this and better my work

   I also used Microsoft excel for my
    documentary when doing statistics in bar
    charts and i was also able to use and make
    graphs when i was making surveys for my
    targeted audience
TRIPOD                               PRODUCTION
   Using my skills from last year, I was able to also use a tripod to steady filming;

   however this year I became more confident with the movement of the tripod and
    experimented during filming with panning and titling shots. It also helped with
    steady the shot so the mise-en-scene was framed perfectly within the screen and
    kept the filming line straight.

   The tripod also helped make the shots I took steady and was easier to use and so
    more effective


         CAMERA/CAMCORDER
    We used a Samsung camcorder to take pictures for our
    ancillary tasks……
SOUND                        PRODUCTION

CONVERTER/RECORDER
   I used a sound converter and recorder.

    For my editing, I needed a consistent
    sound of nature as the first minute of the
    video without sound began.

   Therefore I used garage band do record
    voiceovers for my documentary as the
    voiceover seemed more professional and
    clear for the public to hear.

   Garage band also helped with the levels of
    the sound as in our first draft the sound
    was very high and low but garage band
    sorted it out!
Imovie                    EDITING


   I used a more advanced Imovie software
    than I did last year. It was much more
    efficient as the editing was easier and I
    didn’t have to worry about putting music
    under voiceovers as the software
    automatically fixes the fade in and fade
    outs. This was something which I had to do
    myself last year.

    The quality of the images was also very
    clear and so I was able to gain better marks
    for images and video quality.

   I was also able to use more effects such as
    animations and there was more choice of
    title and captions which I used when
    interviewing experts in my documentary.
EDITING

       MACROMEDIA FIREWORKS

   Fireworks, a
    software which I am
    familiar with,
    allowed me to piece
    together different
    photos that I used
    for my documentary
    and ancillary task
Web 2.0
Wikipedia

I used Wikipedia for various reasons one main
reason being for research into channel 4 and
what kind of shows they put on.

I also found out more about the watershed
hours on Wikipedia which helped me choose
the time I would have my documentary and
what reason it was for.

Wikipedia also helped me identify conventions
of documentaries and forms that are usually
apparent in documentaries such as using as
presenter which as incorporated in my
documentary
Research pages

   In order to write my script I had to be able to have an
    understanding of the topic I chose to cover in 5
    minutes
   Therefore I used a lot of Google sites to find out more
    about ideologies and clips of media platforms
    representing young people negatively
    I also used Google pages for an idea on how to
    construct a script which was very helpful when doing
    the voiceovers as it followed the storyboard structure
YouTube converter to mp4
   I used YouTube video converted i=to
    insert archival footage which i needed for
    my documentary.
How did you attract your target
          audience
   To attract my audience I used a variety of
    methods.
   These were questionnaires for my targeted
    audience


   random sampling

   placing my film online( facebook) and asking
    what people thought of it
Questionnaire Questions
 In my questionnaire I had the following
 questions:


What age rating would you give
my film?
Good points?
Bad points?
Was it easy to follow?
Would you buy it?
Would you tell a friend?
Over all rating out of 10?
Feedback
Through my results I got feed back from both
people that I went to school with as well as go
to sixth form with now, and also the people
that I work with. And also a general public.

What some said:
                                         •The presenter is really good.
•Great music, it really intrigues me
                                         •I like that you had some youths
•Framing and shots are good              voice input init
•Transitions need to be better apart
                                         •Your topic is interesting
from that I will definitely watch this
                                         and current I want to see
documentary
                                         more!
What we did to improve
•We made the transitions slower and not cut out
interview voices

•The quality of images was poor so we took better
pictures and considered lighting and editing the
pictures.

•We kept the music as everyone said it was
appropriate for the documentary.

•The presenter was consistent throughout as people
seemed to like the personality of the presenter.

•We included more establishing shots in the second
two minutes as public thought they couldn't breathe
and take everything prior in.
Who is our audience for our
            media product?
Our topic is on the representation of youths in the media.

Therefore our preferred target audience would be young people, parents and the
general public because they are usually influenced by the media and so our
documentary will educate them as some may have a positive view of youths.

Young people- teenagers, college students, young workers, unemployed youths of
all social class

Parents- all social class as they all generalise young peoples behaviour in our
society.

The media- news, film producers ect as it raises issues- they should learn to show
facts from this documentary instead of ruining the image of young people

And all other public
OFCOM and Target Audience

Because we have to meet OFCOM standards when doing any
show or production on TV I had to consider the age of my
audience, this is because of the watershed hours.

Most of my audience would be between the age of 14- 25 ,
25+

Because of this my documentary could not include too much
graphic and inappropriate images as some 14 year olds will
be following and watching.

(this also influenced what should go in our documentary)
What channel it will go on and
            why?

•I decided to put our documentary on channel 4 because:

•It is a popular channel and so we will easily target our audience

•The documentaries that go on channel 4 are usually about serious issues
and I feel that my production is serious.

•They also have a range of different documentary genres from history to
music and for all ages. Therefore we wont be limited on what we show

•Most of our young audience watch channel 4 series such as embarrassing
bodies- when we asked the public what channel would be better they all
said channel 4 because they’re usually on it.
What time will it show and why?
Most of channel 4 documentaries start at around 7 and 8pm and
9pm and later if there will be inappropriate footage. (watershed)



Because our documentary wont have any inappropriate footage
and images I decided that the time should be 8pm because
embarrassing bodies usually goes on after and so our younger
audience and parents would be more likely be in tune.


8pm is also the time when most people come back from work and
relax therefore it an efficient time to have a documentary.

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Evaluation for media

  • 1. How did you use media technologies in the construction and research planning and evaluation stages?
  • 3. YOUTUBE RESEARCH AND PLANNING  I used YouTube to research existing professional media products such as documentaries which helped me decide what kind of techniques i would like to take from a variation of documentaries. Making my documentary clear and structured in the right form but i was also able to challenge conventions which made my documentary more interesting  It was also helpful to watch old A2 students products to compare with my own ideas.
  • 4. BLOGGER RESEARCH AND PLANNING  During the course of my research and planning stages I used a blogger to display my ideas and development of work. The easy access to the blog allowed me to constantly update myself and refer to my research as I was producing my film and ancillary tasks. Also the blog allowed me to prepare posts that included images, sketches and text which made my work more detailed and obvious to what I was trying to achieve.  It also helped me to have a clear structure of what I needed to do next to improve my grade (allowing me to have targets)
  • 5. RESEARCH AND PLANNING MICROSOFT OFFICE  I used PowerPoint to present my ideas to the class and allow to see my storyboard and written notes.  I was able to get audience feedback from this and better my work  I also used Microsoft excel for my documentary when doing statistics in bar charts and i was also able to use and make graphs when i was making surveys for my targeted audience
  • 6. TRIPOD PRODUCTION  Using my skills from last year, I was able to also use a tripod to steady filming;  however this year I became more confident with the movement of the tripod and experimented during filming with panning and titling shots. It also helped with steady the shot so the mise-en-scene was framed perfectly within the screen and kept the filming line straight.  The tripod also helped make the shots I took steady and was easier to use and so more effective CAMERA/CAMCORDER We used a Samsung camcorder to take pictures for our ancillary tasks……
  • 7. SOUND PRODUCTION CONVERTER/RECORDER  I used a sound converter and recorder.  For my editing, I needed a consistent sound of nature as the first minute of the video without sound began.  Therefore I used garage band do record voiceovers for my documentary as the voiceover seemed more professional and clear for the public to hear.  Garage band also helped with the levels of the sound as in our first draft the sound was very high and low but garage band sorted it out!
  • 8. Imovie EDITING  I used a more advanced Imovie software than I did last year. It was much more efficient as the editing was easier and I didn’t have to worry about putting music under voiceovers as the software automatically fixes the fade in and fade outs. This was something which I had to do myself last year.  The quality of the images was also very clear and so I was able to gain better marks for images and video quality.  I was also able to use more effects such as animations and there was more choice of title and captions which I used when interviewing experts in my documentary.
  • 9. EDITING MACROMEDIA FIREWORKS  Fireworks, a software which I am familiar with, allowed me to piece together different photos that I used for my documentary and ancillary task
  • 11. Wikipedia I used Wikipedia for various reasons one main reason being for research into channel 4 and what kind of shows they put on. I also found out more about the watershed hours on Wikipedia which helped me choose the time I would have my documentary and what reason it was for. Wikipedia also helped me identify conventions of documentaries and forms that are usually apparent in documentaries such as using as presenter which as incorporated in my documentary
  • 12. Research pages  In order to write my script I had to be able to have an understanding of the topic I chose to cover in 5 minutes  Therefore I used a lot of Google sites to find out more about ideologies and clips of media platforms representing young people negatively  I also used Google pages for an idea on how to construct a script which was very helpful when doing the voiceovers as it followed the storyboard structure
  • 13. YouTube converter to mp4  I used YouTube video converted i=to insert archival footage which i needed for my documentary.
  • 14. How did you attract your target audience  To attract my audience I used a variety of methods.  These were questionnaires for my targeted audience   random sampling  placing my film online( facebook) and asking what people thought of it
  • 15. Questionnaire Questions In my questionnaire I had the following questions: What age rating would you give my film? Good points? Bad points? Was it easy to follow? Would you buy it? Would you tell a friend? Over all rating out of 10?
  • 16. Feedback Through my results I got feed back from both people that I went to school with as well as go to sixth form with now, and also the people that I work with. And also a general public. What some said: •The presenter is really good. •Great music, it really intrigues me •I like that you had some youths •Framing and shots are good voice input init •Transitions need to be better apart •Your topic is interesting from that I will definitely watch this and current I want to see documentary more!
  • 17. What we did to improve •We made the transitions slower and not cut out interview voices •The quality of images was poor so we took better pictures and considered lighting and editing the pictures. •We kept the music as everyone said it was appropriate for the documentary. •The presenter was consistent throughout as people seemed to like the personality of the presenter. •We included more establishing shots in the second two minutes as public thought they couldn't breathe and take everything prior in.
  • 18. Who is our audience for our media product? Our topic is on the representation of youths in the media. Therefore our preferred target audience would be young people, parents and the general public because they are usually influenced by the media and so our documentary will educate them as some may have a positive view of youths. Young people- teenagers, college students, young workers, unemployed youths of all social class Parents- all social class as they all generalise young peoples behaviour in our society. The media- news, film producers ect as it raises issues- they should learn to show facts from this documentary instead of ruining the image of young people And all other public
  • 19. OFCOM and Target Audience Because we have to meet OFCOM standards when doing any show or production on TV I had to consider the age of my audience, this is because of the watershed hours. Most of my audience would be between the age of 14- 25 , 25+ Because of this my documentary could not include too much graphic and inappropriate images as some 14 year olds will be following and watching. (this also influenced what should go in our documentary)
  • 20. What channel it will go on and why? •I decided to put our documentary on channel 4 because: •It is a popular channel and so we will easily target our audience •The documentaries that go on channel 4 are usually about serious issues and I feel that my production is serious. •They also have a range of different documentary genres from history to music and for all ages. Therefore we wont be limited on what we show •Most of our young audience watch channel 4 series such as embarrassing bodies- when we asked the public what channel would be better they all said channel 4 because they’re usually on it.
  • 21. What time will it show and why? Most of channel 4 documentaries start at around 7 and 8pm and 9pm and later if there will be inappropriate footage. (watershed) Because our documentary wont have any inappropriate footage and images I decided that the time should be 8pm because embarrassing bodies usually goes on after and so our younger audience and parents would be more likely be in tune. 8pm is also the time when most people come back from work and relax therefore it an efficient time to have a documentary.