The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
Rail Ticketing - London Transport Network
1.
2. Masabi build mobile applications
Award winning and certified security
Ticket sales and delivery from mobile
Projects:
Rail Settlement Plan
Consultancy supporting the standards
work on self-print and mobile barcodes
mobile tickets for
ticket sales from
mobile (’07 – ‘08)
US Government-certified security
3. RSPS3001 Approved in December 2008 as the UK standard
for self print and mobile barcode rail ticketing
5. Only 12% of rail tickets sold on the
internet – most bought at station
Over 2/3 of mobile users never
complete their sign-up if it’s on the web
So: Sign up the users when they need it
in a queue
in a hurry
next to a broken ticket machine
6.
7.
8. No sign-up process
no usernames
no passwords
Mostly off-line interface, SMS backup
Fast repeated regular purchases
Auto-show tickets, full screen barcodes
Notes de l'éditeur
We’re using on-screen barcodes to show the ticket values for reading by automatic gates, or checking by the train guards who carry hand-held scanners.
The ticket code can be transferred to the NFC element on compatible phones (like this nokia 6131) but this handset is the only mainstream GSM handset with NFC and we’ve not heard of others in the pipeline.
Even when NFC services become mainstream, you will still need a secure interface to purchase entitlements, before they get transferred to the NFC element.
75% (roughly) UK airline tickets purchased online,
Yet only 2% of heathrow express tickets bought on-line
Because people only think and act on their public transport needs as they approach the station.
Mobile can give every user their own ticket machine, that never has a queue.
Come see me after for live demos,
or to chat about building secure mobile applications for
m-commerce,
Banking,
Ticketing,
Messaging,
Read our blog for more details on security.
blog.masabi.com
